Red Lobster

"A good mission statement portrays an organization's unique and lasting reason for being, and energizes stakeholders to follow common goals. It likewise enables a focused allocation of

It is meant to state in the clearest way possible what everyone job is when serving the clientele. It keeps the employee on tract and motivated to do their job as best as possible. This is important when an ethical issue arises. The mission statement will help guide a person to making an ethical decision based on the organizations goals and philosophies.

Ideally, a good mission statement also provides information regarding the organization’s overall management philosophy, its business model, its technical and social competencies, and its values and beliefs (Aguinis, 2009; Azaddin, 2011; Bart & Hupfer, 2004; Covin, Slevin, & Schultz, 1994). Moreover, to make mission statements of large companies more individually relevant, Azaddin (2011) advocates flexible “guiding statements” that account for the “context, culture, structure, and needs of an organization” (p. 31). Thus, a mission statement must be meaningful and applicable to all stakeholders for strategic decision-making to be effective.

The Half Shell Oyster House in Gulfport may be one installation in a regional chain of oyster houses, but that doesn’t make it any less authentic, or good. Serving oysters six ways, not to mention several other land-based proteins, vegetarian items, soups, salads, and pastas, this restaurant has garnered a reputation among locals as a go-to spot for fresh or cooked oysters. The atmosphere is casual, the wine and beer list utilitarian, and the service good, all leaving room for the oysters to shine as the start of the

Mission statements for any organization are today a foundation stone for defining its activities, attitudes and culture. Thus the mission statement influences the organization to a very great extent. Thus the mission statement shows the degree of internalization and the general principles of governance adopted by the institution, and its core values and responsibilities and the area of interest. (Yopp, 2008)

You can smell the delicious smoked ribs and brisket from down the road. As you walk up, you can see groups of people sitting and enjoying their meals underneath the long red sign. Once you enter, you are immediately surrounded by checkered tables, deer heads and electric signs that illuminate the walls, ultimately giving off a traditional western feel and family friendly vibe. A young couple visiting from Oklahoma was willing to talk with us as they exited the restaurant. The woman begrudgingly told us, "We initially heard about it because we saw that Rob and Khloe Kardashian had eaten here in an episode of 'Keeping Up with the Kardashians' and wanted to try it out while on our way back home from our trip to Austin." As fellow “KUWTK” viewers, we knew exactly what she was referring

We frequent the Brandon Bonefish Grill frequently throughout the year for a casual lunch, Sunday brunch or on special occasions like birthdays or anniversaries and enjoy it every single time. It is not your normal night out at a restaurant. It is an experience. From the moment you pull up out front, there is beautiful green tropical plants that make you feel you have left the hustle and bustle of the city, escaping to an exotic location. The hostess opens the big wooden door to greet you and as you walk in, a great tune is softly playing overhead. The bar and tables throughout the restaurant are full of people, laughing, having a good time and it feels like you have walked in to a friend or family member’s house. The entire restaurant smells

The red lobster is an amazing chain restaurant specialized in seafood. You do not have to be in the restaurant to begin salivating of the creative ways in which they make their recipes which are often posted on their site, www.redlobster.com. Their site is well structured in a way that you will not have to click on all the columns to see a perfect meal to order for with each columns showing what it specifically handles. Although, most of the items of the menu are not quite common yet through the well taken pictures of each items on the menu, you cannot help but salivate.

With an average check size of $19.50, Red Lobster is already on the high end of the price range for casual dining, at least $4 higher than most of its competitors in the category. Therefore, even though Experientials are less price sensitive, Red Lobster must be careful not to price itself out of casual dining and into premium casual or higher. The restaurant should maintain its strong position in the casual dining category and not price out more price sensitive customers.

By adding “new music soundscapes and lighting” (Annual Report, 2014, p. 5) with a “strong restaurant-level teams [that] focus on high performance standards, advanced training, and a rigorous selection process in order to focus on high quality food and service” (Annual Report, 2014, p. 5), creates “a fun and energetic” (Annual Report, 2014, p. 5) feeling to the place. However, in order for the customers to understand the ambience, Ruby Tuesday Inc. communicated to customers by advertising. Before newspapers, mails, emails, and coupons were used to grab the customers’

The Red Lobster restaurant was founded by Bill Darden in Lakeland, Florida more than 47 years ago (Red Lobster Seafood Restaurants, 2015). Moreover, the restaurant’s website, www.redlobster.com, reveals their motto from the beginning has been to serve “delicious seafood with exceptional service” (Red Lobster…, 2015). And over time Red Lobster has offered a variety of notable limited-time sales promotions, such as the annual Lobsterfest (since 1984) and Endless Shrimp (since 2004) promotions, which are proven successes for decades (Red Lobster…, 2015).

very same authentic family recipes diners have enjoyed in our famous Phillips Seafood Restaurants. What started as a

In order to create our mission statement we would first look into existing statement's of competitor's but also realizing we need to expand it a little bit to include our global vision. We would tell them who we are, what we do, what we stand for and why we do it. We would let all members of our organization help with the statement. So we can make sure we all really believe it and it's not a lie (King, 1998).

Organizing the direction of a business or corporation is essential because it can increase profitability and provide broad guidelines for how to accomplish the organization goals. This is where a mission statement becomes useful. A mission statement should be short, concise, and to the point. Employees should be able to remember it and make it part of their everyday work culture.

The mission statement communicates to stakeholders the main activities that the company focuses on in order for it to achieve its vision. The mission statement communicates to employees’ information on how to conduct their day to day activities. The mission statements also describe the organizations, policies, culture as well as ethics (Alesia 2013).