Red Pepper Advertising Agency: Results Of Being A Distracted Driver

“Ding!” Ooh, you got a text. Check it! CRASH! Hundreds of thousands of people are killed each year due to texting while driving. The public service announcement (PSA), “Don’t Text and Drive PSA” clearly illustrates how quickly someone can become distracted and cause a deadly accident. In this PSA a teenaged girl is driving down a narrow two lane, two way trafficked street with her friends when she receives a text from her mother. The girl decided to answer the text and looks down, eyes off the road, and she veers into the path of an oncoming SUV without noticing. The cars are on a collision course when they both freeze, giving the drivers a chance to step out of their vehicles and assess the situation together. This allows the viewer to reflect on how the predicament could have been avoided and learn from the girl’s mistakes. “Don’t Text and Drive PSA,” produced by TranterGrey Media, strongly uses both pathos and logos rather than ethos in conveying how dangerous texting and driving can be.

The advertisement that was chosen for this project covers that of gun issues, especially with the increase of school shootings over the years. Right off the bat with the advertisement come at full force with the message it wants to spread and the change it wants to bring. On the left side there is a young boy holding a Kinder egg; which is banned in the US as a hazardous toy. Whereas on the right there is a small girl who is holding a rifle of sorts. Both children hold a steady and grim gazes as they stare at the viewer; it is meant to be in a way unsettling and putting off because we never want to see children in any sort of harm's way.

The commercial shows a father driving with many distractions but was capable of maintaining his focus. After dropping off his daughter and her friends, his phone continued to go off. Once there was an urgent phone call, he made the decision to pull over. After the phone call, he continued to drive responsibly, until he spoke with a child who represented and encouraged

In an attempt to bring awareness about distracted driving to viewers, AT&T has decided to show a different perspective about the issue. Drivers who chose to display reckless behavior while driving are often viewed as careless, and irresponsible. However, many times even a responsible, caring person can make a bad decision and become distracted. This moment of bad judgment can lead to a tragic accident that will affect all those involved. The commercial The Unseen by AT&T used in their It Can Wait campaign is effective in getting their message across. Through the use of scare tactics and people’s emotions AT&T’s commercial; The Unseen is effective because it gets drivers to think twice before becoming distracted behind the wheel.

The ad is not only targeting drivers, but anyone who is in a vehicle. Passengers can be hurt in a car accident, so this ad helps them see the danger of breaking the law. They can urge the driver of the vehicle to drive according to the road signs, and to always do so. However, the main target is still the drivers. They are the ones responsible for obeying road signs, and they are the ones responsible for accidents. Buick chooses a real life victim, and not an actress to hold the sign because they know that drivers will connect more to a real life situation than an inorganic one.

On the bottom of the appendix B advertisement, “Think of Both Sides,” it says, “the number of car accidents involving children increases during school holidays,” and “please be extremely careful!” The advertisement targets drivers who drive during the holidays. The man who is driving with a phone on his hand and the woman who is talking to the man with maps wide open seem like they are married. The child who is sitting in the back seat is probably the man and woman’s child; thus probably the advertisement is targeting parents. The message explains how accidents increase on the holidays, which is logos.

Distracted drivers are drivers that do not put their full concentration on driving. Most people use their phones while driving. People are so attached to their phones that they cannot wait until they get to their destination to use their phones. Many accidents are blamed on distracted drivers and most of the distraction is caused by cell phone usage. However, some opponents feel that creating a law against cell phone use diminish their personal rights.

Annotated Bibliography THESIS STATEMENT: The use of a cell phone while driving has been proven to be more dangerous than driving while legally intoxicated. The United States Government should ban all cell phone use while driving because it is a danger to public health. Centers for Disease Control. (2016). Distracted Driving.

12% of distracted drivers that get involved in fatal accidents are teens.If 16 year olds could not drive then there would be less accidents on the road. 16 year olds also cannot do a lot of things that adults can, this is for a reason and driving should be one of them.16 years old is too young to get a drivers license.

The artist used a simple artistic concept in order to convey the message without the audience needing to over think the main theme of the ad. A car key displayed as a blade, was used as the central image to show that a simple item of everyday life can become a lethal weapon if handled irresponsibly. A white background, black-bold texts, and red ink, enhances the viewer's eyes to become drawn to the primary purpose of the ad without the distractions of unnecessary bright variations of color. The artist included the hand of a person grasping a key that contained blood splotches in the image to directly portray that the driver has control. The unembellished use of including these factors aided the goal of the campaign because it did not contain elements that could interrupt the focal point of the ad.

This is short and simple and along with the color scheme. This is the part of the ad where the reader’s attention is drawn immediately, after the looking at the key imagery. This logic based argument is very powerful due the shortness of the timespan between victims of driving. This is the basis of the importance of the ad as it makes the appeal to logic, to the severity of the epidemic of driving deaths. This fact is important for the advertisement as it adds the “weight” behind it.

A very effective piece of propaganda in that it captures the reader’s attention successfully by placing a picture of a child in the focal point of the advertisement. The child plays a vital role in this piece of propaganda in that it represents a loved one, family member and anything cherished. It shows what could be left behind, if a driver chooses to ignore safe driving. Choosing a sorrowful child’s face, further enhanced the emotions of the reader, as the advertisement would not have the same effect if an adult was shown instead. The advertisement also suggests that the driver has been negligent in his/her duty of care toward their family. This also instigates a number of feelings in the viewers mind about their family, and the result to their loved ones.

There is an undeniable familiar site as we drive down our roads daily. Distracted drivers pose a risk to all those on the road ways. According to the US Department of Transportation National Highway of Traffic Safety Administration, on September 30, 2009, the problem of distracted driving reached the attention of the highest levels of government when President Obama issued an Executive Order prohibiting Federal employees from texting while driving government vehicles or while using a government supplied cell phone while driving any vehicle. U.S. Department of Transportation agencies have issued similar directives. Examples given include the “Federal Motor Carrier Safety Administration (FMCSA) banned commercial truck and bus drivers from

The facial expression of the woman as she is being hit, the force of the fist as it collides with her chin, the painted blue and red cars, all these give to the overall message of the ad and gave it that powerful message. This ad really catches the attention of the audience because not only did it raise awareness of safe driving, but also really invites the viewer to think and just maybe acknowledge texting while driving and drinking and driving is a serious danger.

The advertisement features someone texting and driving through a neighborhood while there’s a shadow figure of a child in front of the car. Through the windshield, it can be inferred that the car is driven in a quiet residential area with houses on both sides of the road. The houses have very neat front yards with nicely trimmed trees and cut grass. The individual driving the car is holding up his phone with his right hand while his left hand is on the steering wheel. The driver appears to be texting messaging and there’s a phantom of a child playing with a football displayed on the phone screen. The phantom of the child is intended to give the viewer who, in this picture, has the