Red Pepper Advertising Agency: Results Of Being A Distracted Driver

The advertisement that was chosen for this project covers that of gun issues, especially with the increase of school shootings over the years. Right off the bat with the advertisement come at full force with the message it wants to spread and the change it wants to bring. On the left side there is a young boy holding a Kinder egg; which is banned in the US as a hazardous toy. Whereas on the right there is a small girl who is holding a rifle of sorts. Both children hold a steady and grim gazes as they stare at the viewer; it is meant to be in a way unsettling and putting off because we never want to see children in any sort of harm's way.

The ad is not only targeting drivers, but anyone who is in a vehicle. Passengers can be hurt in a car accident, so this ad helps them see the danger of breaking the law. They can urge the driver of the vehicle to drive according to the road signs, and to always do so. However, the main target is still the drivers. They are the ones responsible for obeying road signs, and they are the ones responsible for accidents. Buick chooses a real life victim, and not an actress to hold the sign because they know that drivers will connect more to a real life situation than an inorganic one.

The facial expression of the woman as she is being hit, the force of the fist as it collides with her chin, the painted blue and red cars, all these give to the overall message of the ad and gave it that powerful message. This ad really catches the attention of the audience because not only did it raise awareness of safe driving, but also really invites the viewer to think and just maybe acknowledge texting while driving and drinking and driving is a serious danger.

“Ding!” Ooh, you got a text. Check it! CRASH! Hundreds of thousands of people are killed each year due to texting while driving. The public service announcement (PSA), “Don’t Text and Drive PSA” clearly illustrates how quickly someone can become distracted and cause a deadly accident. In this PSA a teenaged girl is driving down a narrow two lane, two way trafficked street with her friends when she receives a text from her mother. The girl decided to answer the text and looks down, eyes off the road, and she veers into the path of an oncoming SUV without noticing. The cars are on a collision course when they both freeze, giving the drivers a chance to step out of their vehicles and assess the situation together. This allows the viewer to reflect on how the predicament could have been avoided and learn from the girl’s mistakes. “Don’t Text and Drive PSA,” produced by TranterGrey Media, strongly uses both pathos and logos rather than ethos in conveying how dangerous texting and driving can be.

A very effective piece of propaganda in that it captures the reader’s attention successfully by placing a picture of a child in the focal point of the advertisement. The child plays a vital role in this piece of propaganda in that it represents a loved one, family member and anything cherished. It shows what could be left behind, if a driver chooses to ignore safe driving. Choosing a sorrowful child’s face, further enhanced the emotions of the reader, as the advertisement would not have the same effect if an adult was shown instead. The advertisement also suggests that the driver has been negligent in his/her duty of care toward their family. This also instigates a number of feelings in the viewers mind about their family, and the result to their loved ones.

In an attempt to bring awareness about distracted driving to viewers, AT&T has decided to show a different perspective about the issue. Drivers who chose to display reckless behavior while driving are often viewed as careless, and irresponsible. However, many times even a responsible, caring person can make a bad decision and become distracted. This moment of bad judgment can lead to a tragic accident that will affect all those involved. The commercial The Unseen by AT&T used in their It Can Wait campaign is effective in getting their message across. Through the use of scare tactics and people’s emotions AT&T’s commercial; The Unseen is effective because it gets drivers to think twice before becoming distracted behind the wheel.

The creators of this commercial grasp the hearts and minds of their audience by first bringing out a situation and people who can relate to the common driver, then second exposing them to the extreme consequences of texting and driving, while also setting the mood with appropriate music. By appealing to the emotions of the audience so strategically, the producers carry out an attempt to impact the actions of any drivers who may view their video and change how they view distracted driving in their personal

The artist used a simple artistic concept in order to convey the message without the audience needing to over think the main theme of the ad. A car key displayed as a blade, was used as the central image to show that a simple item of everyday life can become a lethal weapon if handled irresponsibly. A white background, black-bold texts, and red ink, enhances the viewer's eyes to become drawn to the primary purpose of the ad without the distractions of unnecessary bright variations of color. The artist included the hand of a person grasping a key that contained blood splotches in the image to directly portray that the driver has control. The unembellished use of including these factors aided the goal of the campaign because it did not contain elements that could interrupt the focal point of the ad.

This is short and simple and along with the color scheme. This is the part of the ad where the reader’s attention is drawn immediately, after the looking at the key imagery. This logic based argument is very powerful due the shortness of the timespan between victims of driving. This is the basis of the importance of the ad as it makes the appeal to logic, to the severity of the epidemic of driving deaths. This fact is important for the advertisement as it adds the “weight” behind it.

I find that incoming calls and texts commonly distract me, also when friends or family are in the car, changing my music or turning it up too loud and also eating and drinking. While driving I most likely am distracted by my music, most of the time I get distracted by the song playing and have the urge to change it to something more pleasing to me. This means finding my phone if it not already in my lap or attached to the dock I have set up, unlocking my phone, going to my music playlist and changing it as many times as I can until something I like comes on. If I am not being distracted by the music, reaching for something to eat or drink most likely distracts me. I find myself packing a lot of snacks for my car rides, as a get hungry and then thirsty. I even sometimes find myself distracted with my surroundings such as the people in the car next to me or the people just walking on the street or doing whatever they might be doing.

In this essay it will talk about what distracted driving is and the dangers of distracted driving. Distracted driving is the act of driving while enabling yourself into other activities and not paying attention to the road or others around you. Since cars have been invented distracted driving has been around in society. People say that distracted driving is the new drunk driving, it is actually supposably more dangerous the drinking and driving. Also they say the more a distracted driver drives with the distraction the more they get comfortable with it, then the more it happens. It is hard to prevent distracted driving since it is temporary, they usually do the distraction for a short period of time then put it away. Distracted driving is very selfish and wrong, people who are distracted drivers pretty much are telling everyone else on the road that them and their wants are more important than their own life or other drivers on the road’s life. Distracted driving can affect any age groups, but typically it is the younger age groups between the ages of fifteen to twenty-nine. Truth is though everyone some point in time in their life has been a distracted driver. Ten percent of all drivers fifteen to nineteen are involved in fatal crashes revolved around distractions. There are many ways you can get distracted while driving such as cognitive distractions, which is when your mind is not focused on driving, then there is visual distractions which is when you the driver is looking at anything besides the road, auditory, which is like when your music is too loud or responding to a ringing device, lastly the final type of distraction is manual distraction which is when you take one or both of your hands off the wheel for any specific reason. Some things that are considered distracted driving are smoking, eating or drinking, adjusting your radio or climate settings, adjusting seat belts or mirrors, talking to your passengers, using an electrical device such as a GPS or a cell phone, also just getting lost in your own thought. Distracted driving is one of the leading causes of deaths, also it is usually caused by cell phone use. Eleven teens die every day as a result of texting while driving. Kansas is was of the

12% of distracted drivers that get involved in fatal accidents are teens.If 16 year olds could not drive then there would be less accidents on the road. 16 year olds also cannot do a lot of things that adults can, this is for a reason and driving should be one of them.16 years old is too young to get a drivers license.

The majority of accidents involve drivers distracted by hand held or hands free cell phones. Cell phone use while driving is dangerous because it increases car crashes, poses a higher risk of danger, and it affects a driver's driving performance. In 2013, the nation's biggest cell phone companies launched the first joint advertising campaign against texting and driving. Verizon, Sprint, and T-mobile, united behind At&T’s “It can wait” campaign. Distracted driving is dangerous not only to the driver but to everyone in the car.

There is an undeniable familiar site as we drive down our roads daily. Distracted drivers pose a risk to all those on the road ways. According to the US Department of Transportation National Highway of Traffic Safety Administration, on September 30, 2009, the problem of distracted driving reached the attention of the highest levels of government when President Obama issued an Executive Order prohibiting Federal employees from texting while driving government vehicles or while using a government supplied cell phone while driving any vehicle. U.S. Department of Transportation agencies have issued similar directives. Examples given include the “Federal Motor Carrier Safety Administration (FMCSA) banned commercial truck and bus drivers from

The advertisement features someone texting and driving through a neighborhood while there’s a shadow figure of a child in front of the car. Through the windshield, it can be inferred that the car is driven in a quiet residential area with houses on both sides of the road. The houses have very neat front yards with nicely trimmed trees and cut grass. The individual driving the car is holding up his phone with his right hand while his left hand is on the steering wheel. The driver appears to be texting messaging and there’s a phantom of a child playing with a football displayed on the phone screen. The phantom of the child is intended to give the viewer who, in this picture, has the