Red Rooster Essay

1025 Words Oct 27th, 2012 5 Pages
This paper is going to discuss why the fast-food chain, Red Rooster was unable to thrive and grow when it was part of the Coles-Myer chain, the significant changes for the industry in the area in Australia during the next five years, the dominant management or marketing factors that permit success within the fast-food business. The paper will question whether a large retail chain such as Coles-Myer, Safeway, Wal-Mart and others can effectively compete in the fast-food business. As well as this it will explore the issues about what type of multi-nationals should do in order to succeed in the fast-food business.

Jones (2002, p. 201) discusses fast food has been one of the big success stones in UK hospitality industry during the past 20
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Chron.com(n.d) provide information for the differences between Coles-Myer(chain) and Red Rooster (franchise) is, for the chain’s company there is one parent company own all the business locations but for franchise, there is an independent owners operate individual stores. So, this is why Red Rooster cannot thrive and grow when it was part of the Coles-Myer chain. The fast-food business which are running successfully nowadays such as KFC, McDonald, Nando’s others. There is dominant management or marketing factors that permit success with the fast food business. Dominant management or marketing factors means the consumer’s buying behavior. Chron.com (n.d) offers information about what a fast food restaurant must know the customer’s wants and demands before they develop marketing and advertising strategies. There are collectibles, market segmentation, loyalty program and societal marketing. Collectibles is the collection that the fast food restaurant gives out every time when the customers bought a meal, for example McDonald, they often give the collections of the toys for every purchase of kid’s meal. Loyalty program is the frequency card program for the loyal customers. Reward people like offer people a free drink when they come to the restaurant or after they have collect 10 points or 10 drinks, then they can have a free

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