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Reducing Dissonance

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People are motivated to reduce dissonance. Past research has shown that dissonance can be relieved when participants wash their hands (Lee & Schwarz, 2010). We believe dissonance can occur in individuals when they support a presidential candidate who does not hold the same moral values as them. Haidt et al. (2007) included a figure in their article which showed that liberals rated values such as “care” and “fairness” as relevant to morality, whereas conservatives rated “authority” and “purity” as relevant to morality. Study 1: We hypothesize that there will be a positive correlation between participant’s personal morality values and the morality values held by the participants’ desired presidential candidate. However, there will be a negative

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