Reducing Texting, Drinking And Driving, And Smoking Tobacco

The report – “Who Are We Scaring With High Fear Road Safety Advertising Campaigns?” addresses the effectiveness of fear-based anti-drunk driving advertisements. According to researchers Lucie Ozanne, Jati Santiono and Richard Tay, fear-based ads related to anti-drunk driving campaigns were only effect with certain sections of New Zealand’s population. The researchers wrote: “The campaign is aimed at changing attitudes towards dangerous driving by focusing on the dramatic consequences of such behavior and uses a strong appeal to the emotion of fear to achieve the objectives of the campaign.”

Every day, companies present the people with advertisements everywhere they go. Advertisements have become very prevalent in today’s society nowadays focusing in on a negative connotation. Advertisement has become an effective way for producers to display their new products. In present day, they come in forms of billboards, flyers, e-mails, and even text messages. It is widely known that companies create advertisements to persuade people to buy specific products or goods; however, it is not widely known that advertisements can make a negative impact on today’s society. The companies manipulate people’s mind and emotions, swaying people by new promotions and therefore generating a strong desire to fit into the society, that causes them to make inessential expenditures. Advertisements pose a critical impact on the American culture.

The persuasive technique of appeal to fear is prominent in the anti-meth commercials due to the fact that these commercials focus primarily on frightening situations to try and persuade the targeted audience not to try meth even once. According to Logical Self Defense, appealing to fear is used in an “attempt to induce belief or action” (9), and an example of this would be “I have a gun! Gimme the money!” (9).

This experimental study is being done to better understand the effectiveness of anti-drinking and driving advertisements on university-aged students. “Motor vehicle crashes are the leading cause of death among 16 to 25 year olds, and alcohol and/or drugs are a factor in 55% of those crashes” (Madd, 2013). Increasing the effectiveness of anti-drinking and driving advertisements could be a solution to this critically high mortality rate in young people. The main purpose of this study is to better understand the effect of positive and negative anti-drinking and driving advertisements within different settings and different amounts of times.

Texting and driving was and continues to be one of the major factors of car accidents in America’s population. In the following advertisement named, “Phone in one hand, Ticket in the other” it is noted that texting and driving are frowned upon in our society, and the authorities are giving citizens tickets for texting and driving. The National Highway Traffic Safety Administration (NHTSA) had created and promoted this ad to help decrease car accidents involving texting and driving, by informing the reader, you will be ticketed if you are caught being on your phone while driving a vehicle. The ad was first campaigned April 2015 by NHTSA. There are two messages being portrayed in this advertisement. First, the text of the ad, gets the audience thinking about two possible consequences of texting and driving. Secondly, the images demonstrate what may take place if you are using a cell phone while on the road. Lastly, both the text and images work together to get the message across that if you are caught texting and driving, you will be ticketed, and the use of a cellular device while driving can lead to a car accident. The, “Phone in one hand, Ticket in the other” ad successfully portrays its reasoning for being invented, and I believe the presence of this ad will decrease the amounts of accidents in America.

I have been the single most wanted electronic device since 1986. I make it easy to stay connected at all times with friends, news, and entertainment. I also cause 1.6 million automobile crashes each year. I am the number one gateway to porn, cyberbullying, and social misconduct. I am a phone. Cellular phones can be either distracting or essential. While driving, they could be deadly or navigational; in class, they could be distractions or educational tools; and behaviorally speaking, cell phones have negative impacts on young children.

AT&T’s use of pathos is effective because the commercial itself provokes an array of different emotions. The viewer goes through different emotions such as confusion, sadness, anger, and fear. All of these emotions combined can be effective to get a driver to think twice about becoming distracted next time they are driving. One major component that will affect the viewer is fear. By using scare tactics a company can have a positive effect on changing a consumer’s behavior for the better. According to Amanda Ray in “The Four Letter Word in Advertising: Fear”, she states that Jennifer Perkins from Smith Brothers Agency suggests that fear appeals alerting people to dangers could be effective, due to the public good and the advertisers interests are congruent. Ray also quotes Todd Van Slyke an advertising instructor at The Illinois Institute of Art as saying, “ Fear appeals strike a nerve with people who have doubts about things or do not know about things,’ Slyke goes on to say that, “ They play on our inherent fears of the unknown or that something is going to kill us. This is why scare tactics are stunningly

Have you ever lost a close friend or family member from them texting and driving or someone else texting and driving? I am sure you have been one to text and drive also as much as we hate to admit it. Would you want to be the one who killed yourself or someone just because of that one text? I have personally known two young girls who have been killed from texting and driving. Both were on the same road exactly five months apart. Here is why I believe every state needs a no texting and driving law to ensure that our roads are safe from those individuals who insist on texting while driving.

Texting and driving was and remains to be one of the major factors of auto accidents in America’s population. Statistics show many teens die each year in car accidents in result of texting and driving. According to safety.trw.com, “More than 3,000 teens die each year in crashes caused by texting while driving” (safety.trw.com). In the following advertisement named, “Phone in one hand, Ticket in the other” it is noted that texting and driving is frowned upon in our society, and the authorities are giving citizens tickets for texting and driving. The National Highway Traffic Safety Administration (NHTSA) created and promoted this ad to reduce the amount of car accidents involving texting and driving. By them informing the reader, they will be

How many people die every year from texting and driving? Texting and driving is bad because many people die every year, medical bills are high, and car insurance gets high to. People should stop trying to multitask and drive. Wait to text when you are out of the car not on the road, and pay attention to your surroundings.

Teens have many things going on in life. Things like friends, family and activities continually distract them their current task. One of the major issues that face teens is texting and driving and the consequences that come from it.

Fear appeals work when the recommended action is specific, effective and plausible. For example, marketing geared toward

The authors point out how anti-smoking advertisements do not send a clear message to the students to understand how smoking can impact their health. It seems that the advertisements trick people by sending the wrong message, such as demonstrating that smoking is not as bad as it seems that the more the students see those advertisements, the more propense for the students to smoke. The source is relevant to my hypothesis because it demonstrates that teenagers are unaware of the health consequences that they can get. The author’s goal is for teenagers to understand anti-smoking messages are not explicit and are not demonstrating a clear understanding of the risks that smoking cause. The authors conclude that new advertisements need to be more carefully evaluated for teenagers to recognize that their intentions reflect undesirable outcome in the antismoking advertainments for teenagers to understand smoking and the inevitable result that can be provoked due to smoking.

Marketing and advertising play a major role in the promotion of companies and products in the United States. Consumers are constantly surrounded by advertisements by means of television and radio commercials, billboards, magazines, and even social media. But how exactly do companies appeal to their consumers? My topic explores the different strategies used to persuade everyday people to use a certain product or service. One of the biggest effective strategies used in advertising is by appealing to the audience’s emotions. I chose to analyze two different sources for my research. The first source is called Emotional Moneymaker: Why Advertisers Need to Appeal to Emotions, and it talks about emotion-based

Advertising has become an integral part of our society. In the world of advertising, many tactics and strategies are used to lure consumers into purchasing a product or delivering a message. Producers try various ways to attract people’s attention, and persuasive advertising is one of the many methods they use to promote ideas that can earn them consumers’ trust and loyalty as well as to advertise for their products. In persuasive advertising, advertisers try to apply the appropriate use of persuasive tools to appeal to the consumer and get their message through. The BMW advertisement of texting and driving uses pathos, or the emotion of regret, and the use of this emotion is being applied effectively because regret is associated with all car accidents especially those due to texting and driving.