Reebok Crossfit Nano 7's Under Armour

Satisfactory Essays
Reeboks competitors include companies like Nike and Under Armour, which also offer shoes designed for crossfit programs and stylish children’s sweaters.
While Reebok has its Reebok Crossfit Nano series, Nike has its Nike Metcon series. Reebok Crossfit Nano 7’s Nike counterpart is the Nike Metcon 3 (Nike Metcon DSX, n.d.). According to, Nike has the highest brand value in the world among the top 10 apparel brands while Reebok is not on the list (Value of the leading 10, 2017). Moreover, In 2016, Nike’s brand value increased to 27 billion U.S. dollars while Reebok’s brand value declined to 0.8 billion U.S. dollars (Brand value of the sport company Reebok, n.d.) (Brand value of the sport company Nike, n.d.). Similar to Nike, Under Armour Micro G Limitless TR Cross Trainer is one of Reebok Crossfit Nano 7’s Under Armour counterpart (Under Armour’s Women’s Micro, n.d.). According to, although Under Armour also did not make the top 10 list, it’s brand value is still higher than Reebok at the end of 2016 (Brand value of the sport company Under Armour, n.d.) (Brand value of the sport company Reebok, n.d.). By the end of 2016, it’s brand value increased to 5.5 billion U.S. dollars while Reebok declined (Brand value of the sport company Under Armour, n.d.) (Brand value of the sport Company Reebok, n.d.).
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After all, it’s parent company, Adidas, is often considered as Nike’s major competitor (Grewal, Levy, Lichti, & Persaud, 2015). The important matter is the decline of its brand value, which directly relates to brand loyalty. The decline demonstrates the fact that Reebok is losing its market share and most importantly, customers. This negatively impacts all of its products, including the Reebok Crossfit Nano 7 and the Kids Essential Full-zip Fleece Hoodie. In other words, consumers are unpleased with its
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