Reebok Marketing Plan

11312 Words Apr 4th, 2013 46 Pages
Reebok Realflex | By The Breezers:
Mannan Wu
Abbey Barnes
Chase Carraro
Mohammed Baamer
Deborah Dani Dylan

By The Breezers:
Mannan Wu
Abbey Barnes
Chase Carraro
Mohammed Baamer
Deborah Dani Dylan

Final Marketing Plan | Professor Quinlan-Wilder
November 16, 2011
Marketing 2800
Professor Quinlan-Wilder
November 16, 2011
Marketing 2800 | |

Executive Summary

Reebok prides itself on creating products to enhance athletic ability. Upon formation of the company, Reebok has been dedicated to making athletes faster. Since then, Reebok has evolved into the world’s second largest maker of athletic apparel and is a leader in the shoe industry. Now Reebok will pave the way with its answer to the latest craze in
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Two important components in this industry are the quality and marketing of the products. Reebok is a company with a long history in the footwear market and a marketing mix makeover for RealFlex could very well put the company back on top. By increasing the focus on the health benefits for older generations and aesthetically pleasing innovation for younger generations, Reebok will be able to cover wider demographics, thus increasing sales. This is a product which needs to be on the feet of consumers, because once that happens; the footwear will speak for itself.
The remainder of this marketing plan is organized as follows: First, it will examine the company of Reebok and its background in the athletic shoe industry. Then, this plan will discuss Reebok’s major competitors and fully describe its SWOT

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