Reed Supermarket Case

32354 Words130 Pages
Fifth Edition Global MarketinG A decision-oriented ApproAch Svend Hollensen GLOBAL MARKETING Visit the Global Marketing, fifth edition Companion Website at to find valuable student learning material including: Full versions of the video case studies Multiple choice questions to test your learning Annotated links to relevant sites on the web An online glossary to explain key terms Flashcards to test your knowledge of key terms and definitions Classic extra case studies that help take your learning further We work with leading authors to develop the strongest educational materials in marketing, bringing cutting-edge thinking and best learning practice to a global market. Under a range of…show more content…
1.5 Development of the global marketing concept 1.6 Forces for global integration and market responsiveness 1.7 The value chain as a framework for identifying international competitive advantage 1.8 Value shop and the service value chain 1.9 Information business and the virtual value chain 1.10 Summary Case studies 1.1 Build-A-Bear Workshop (BBW): how to manage the global comeback? 1.2 Arcor: a Latin American confectionery player is globalizing its business 1.3 Video case study: Nivea Questions for discussion References 3 5 5 6 6 7 17 19 21 25 33 36 38 39 45 47 47 47 49 49 50 50 57 61 65 65 68 69 70 70

More about Reed Supermarket Case

Open Document