Public Relations Assistant Experience Paper

Allison Maloney is a public relation major currently but it has not been a direct path for her to come to her major and future career goal. She didn’t enter higher education with public relations in mind. When she started college she attended East Stroudsburg University as a Hospitality Major. She then went to Bergen Community College, first as a business major than as general studies. She then graduated from Bergin with her associate's degree.

Ever since Bernany’s work, public relations have continued to become a vital part to businesses success, as the field continues to grow. While this progression has occurred, different public relations functions also have developed. Specifically,

I was Barbara Adika’s Principles of Public Relations instructor at the Bowling Green State University in 2007. Barbara completed course work and provided public relations support to the Aurora Gonzalez Community and Family Resource Center, a nonprofit that provides educational, nutritional, and social support programs for families in need of immediate assistance and long-term goal attainment. Barbara displayed a high level of diligence and commitment to her project—she did not have a car but never missed her weekly meeting which was more than 20 miles away. Even then, it was clear that Barbara had a deep interest in helping people from diverse backgrounds.

“To become different from what we are, we must have some awareness of what we are” (Hoffer). The University of the District of Columbia brand is well known to most of the current faculty, staff, students, donors, opinion leaders, and community residents. On the other hand, the awareness of The University of the District of Columbia brand is not known to prospective students, faculty, and staff in the surrounding areas of the city. If I had the chance, I would market the UDC brand with thirty second infomercials, and distributing statistics and facts about UDC to local high schools graduates. Being more aware of what UDC stands for and how we are perceived by others plays vital role in promoting the great benefits that we offer. “The big challenge in branding a “living, breathing institution” rather than a product, says Blair Garland, director of marketing at Roanoke College (Va.), is that the lives of its students, parents, alumni, faculty, and staff are intimately tied to it” (Business, 2008)

I am a top performer because I always have strived for excellence throughout college, which in turn allowed me to graduate a semester early. In addition, I held multiple leadership positions throughout college, including President of Lambda Pi Eta, the national communications honor society, my college's Student Alumni Association, and Vice President of my college's chapter of the Public Relations Student Society of America (PRSSA).

Public Relations in New Zealand is widely useful, practised and builds up an organisation’s relationships with its publics. PR in short, is essentially about communication and relationship building. PRINZ [Public Relations Institute of New Zealand] (2009) defines PR as “The deliberate, planned and sustained effort to establish and maintain mutual understanding between an organisation and its publics.” This essay will deconstruct and critically examine this definition of public relations in relation to PR theories. These theories being Systems Theory, Relationship Management and Excellence Theory will be examined and applied to campaign examples. This will give a comprehensive understanding of the theory’s meanings as well as relationships with aspects of the PRINZ definition of PR. To understand PR theories however, the term publics must first be addressed.

I chose Levenson Public Relations. Their Mission Statement is: We Create Connections between brands and customers in a marketplace that demands agility, cohesion and distinctiveness. Initially when first arriving to their website: levensongroup.com visually it appears distinctive with clean lines and inviting blue colors. They also nail the connectivity part as the menu to access information for example the About pages is at the tip of your fingers via the mouse as located midway of the left hand side of the webpage instead of the usual top right hand corner.

Today we live in a world driven by relationships, first impressions and visual communication. As human beings we have a tendency to instinctively allow ourselves to react by what we see and feel at a specific moment, making such reaction unpredictable and capriciously volatile. Studying relationships is of extreme importance because when we understand why public and individuals react to stimuli in a certain way, we can try to manipulate the outcome. This is why Public Relations plays a crucial role in the fashion industry as it is a field of work that is driven by consumers needs and desires. By understanding the targeted audience, we can actually control commercial, marketing, and creative outcomes of a specific fashion organization. This piece of writing will explain and analyse the role and importance of public relations and Communication in the Fashion Industry.

Public sentiment is everything. With public sentiment, nothing can fail; without it, nothing can succeed.

Attending Kent State University and earning my Bachelor of Arts in Communication Studies, with a concentration in Applied Communication, has been a privilege and an honor. I have worked diligently to obtain a cumulative grade point average of 3.627. My efforts and passion also rewarded me with the privilege of being on the Dean’s List every semester and even being a member of the National Communication Association Honor Society, Lambda Pi Eta. The education and hands-on experiences that I received have demonstrated benefits in both my professional and personal life. During my senior year, I was able to intern at the Rock and Roll Hall of Fame and Museum in Cleveland as a Communications/Promotions intern. It was a joy to utilize my education and gain real-world experience in a position that was tailored for my training and passion.

Press agentry, public information, two-way asymmetric public relations, and two-way symmetric public relations are four models of public relations theory devised by Grunig and Hunt (1983). In this essay, the author goes on to identify an example each from current public relations business practices that goes on to show the four public relation models in action. Further stress is provided to ensure that the examples have all been taken place within last twelve months in the Australian media and justification of selection is to be done by comparing it with real world examples that are chosen.

Media relations can be defined as one of the most significant areas of the practice of public relations. (Shaw&White, 2004) It enhances the practice of public relations by serving a systematic, strategized and mutually beneficial relationship between journalists and the public relations practitioners to build credibility, understanding and respect between the two parties. (Supa&Zoch, 2009) It is essential to cultivate a positive and healthy relationship between public relations practitioners and journalists because journalists tend to look at public relations practitioners in a negative way where they believe that they spin information to get free publicity which making it difficult for journalists to report legitimate news and at the same time, against the basic rules of news writing. (Fedler and DeLorme, 2002) Another study by Kiranjit and Halimahton (2006) also suggests that public relations practitioners and journalists are very much sceptical about each other’s role and the relationship between two of them is doubtful and uncertain. From the point of view of public relations practitioners, they complaint that journalists do not understand the role of public relations. On the other side, journalists tend to think that public relations

Positive and effective communications with news media are critical to La Salle University’s ability to achieve its mission: To help students gain theoretical and practical knowledge, deepen their ethical sensibilities, and prepare for a lifetime of continuous learning, professional success, and dedicated service. Positive media relations practices result in earning news stories that promote the University as a whole; expand the visibility of the Office of the President; and ensure that truthful information is reported to the public regarding incidents of a sensitive nature. Such media placements additionally help to attract prospective students, solicit continued financial and volunteer support, and maintain a positive reputation for La Salle locally in Philadelphia, regionally in the Northeast, and nationally.

Only recently being recognized as a discipline in itself, modern day professional public relations practices can trace its roots to the early 1900s where the first public relations firm, the Publicity Bureau, was founded in Boston. In 1923, Austrian-American public relations pioneer, Edward Bernays, identified three fundamental concepts of public relations. In 1984, American theorists, Grunig and Hunt, conceptualized the now-famous four models of public relations and the excellence theory that were generally adopted by public relation agencies across the globe. With so many significant milestones and theories of public relations established in the United States, it stands to reason that public relation practices would naturally adopt a western perspective.

Promotion is an aspect of the marketing mix that has great importance. In order for our product to be successful, the promotion we use will be very vital. This is because of the fact that the method of promotion we use for the product can help to differentiate our product from other products which makes it unique and outstanding amongst other brands. Moreover, using the right promotion can be used as a way to persuade consumers of our product that they made the right choice.