Reflection On Public Relations

890 Words4 Pages
The aim of this paper is to discuss and elaborate on the experience, insights, value, and practical training gained throughout my internship as a Public Relations Assistant at Louisiana Delta Community College with the Director of Public Relations Mrs. Darian Atkins. As the director, she develops and executes strategies that create and uphold a positive public image for the college and Chancellor Dennis Epps by working and forming relationships with various members of the media, government, and public. As the assistant, I acted as the support for Mrs. Atkins by researching to construct stories and press releases, completing administrative tasks, and photographing events.
The paper is divided into three points of learning. The first point
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In addition, Mrs. Atkins enlightened me that with any friction, you must have a plan to maintain the company’s status. For example, she made a chart on the steps to take to ensure that the college’s image did not diminish and that including faculty and staff is critical. Although confidentiality is good, you cannot misinform the media because that could lead to a disaster.
Second Point: Adobe Creative Suite
My first attempt with Adobe Creative Suite was during my practicum. Ms. Castillo showed me a few tasks in Photoshop, but entering the intern, I was introduced to more such as InDesign and Illustrator. Mrs. Atkins ordered me to use only Adobe because it was a great technical skill to have and most businesses use it today.
Before using it on my own, she had me examining her tool with the program to get better knowledge of it. One day after an event, we went to edit photos in Photoshop to post them on Facebook. During editing, she explained when printing an image, you must save it in CMYK to make the image’s colors stay true. CMYK refers to the four inks used in some color printing: cyan, magenta, yellow, and key (black). However, if you are posting it for social media purpose, it is best to save in RGB. The RGB color model is an additive color model in which red, green and blue light are added together in various ways to reproduce a broad array of colors.
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