Reflection of My Vogue Media Consumption

My main problem that I possess when it comes to my phone dependency is how to fill my free time with efficient activities like reading, homework, or other things. When I went through school without using social media, I was much more attentive in class and I did not really miss the connection I had with my phone. I also discovered that I do not deal with the “fear of missing out” because in actuality I did not miss out on a single thing. Identifying this fact enabled me to understand that thinking I need my phone because something important could potentially arise is a complete lie that I feed to myself to give a “valid” excuse that I need to be connected to my phone at all times of the day. This challenge revealed to me how detrimental social media could become if I keep using it extensively. I have read several articles about how media are physically altering our brain in a bad way and leading to a lack of essential skills in people, mainly in the millennial generation. This made me question if new media has contributed to the rise of social anxiety in individuals or aided the downfall of literacy in America today. This project has truly opened my eyes with my personal media use and the potential risks that can spawn from abusing

Since the Bulletin Board System there has been hundreds, and counting, of social networks created: most notably Twitter, Facebook, Kik, Snapchat, and Instagram. Today there are just over 3 billion active Internet users (45% of the world’s internet users), 2.1 billion of those people have social media accounts (Jeffbullas.com). People use social media for many numerous reasons. Most use social media to stay close to relatives and maintain social ties. Some of people’s most essential daily needs are accounted for by social media: whether it be interacting with friends or coworkers, following politics, or following the latest fashion trend set by the Kardashian

British born Anna Wintour, born on November 3rd 1948 is the current editor in chief of world renowned fashion magazine ‘Vogue’. Having started her career in fashion in the early 1970’s working at Harpers and Queen in London, Anna Wintour has decades of experience in the fashion industry and is seen as one of the most influential figures in the fashion world. Anna Wintour was born to a father who was editor of the ‘London Evening Standard’, it was quite clear that Anna adopted her stern and tough working attitude from her father who was known as ‘Chilly Charlie’ within the media world due to his cold demeanour quite like his daughter

Fashion has been a prominent aspect of a woman’s life throughout time. Women of different times and cultures have turned the routine of picking out clothes and putting together different ensembles into a sort of art, or a way to express and promote themselves. Many women also see fashion as part of their identity, or a way to manipulate the way people see them. What a woman wears can drastically change the way society views her - it can increase her chances of getting a job, or make her gain respect (or rejection) from her peers (Sika n.p.).

Vogue is an American fashion magazine and was founded in 1892. The current editor of American Edition is Anna Wintour.

For this assignment, I began logging my media usage on September 3th thru September 5th. Over the course of those two days, I used my laptop computer (online and off online), my android mobile device, television, and social media outlets. The most challenging aspect of this assignment was actually documenting the “spare of the moment” social media usage that occurred when I was walking to class or waiting on a meeting. However, it was truly an eye opening assignment that displayed how the media is not only a part of my everyday life, it consumes my life.

“We don’t have a choice on whether we do social media, the question is how we do it” (Qualman, n.d). According to Merrain Webster 1828, “social media is form of electronic communication (such as websites for social networking and microblogging) through which users create online communities to share information, ideas, personal messaging, and other online (such as video). Technology has involved into something that everyone can utilize effectively just by the swipe of finger or by pressing a single button. We don’t have to go the post office for hand written letter from families and friends abroad, but we can get them through simply opening a chat box online. However, social media has become the addiction to many young people today and even adults alike. We eat with your phones. We study and communicate with others on your various devices. We even go into the bathroom with our devices to ensure that we don’t miss a tweet, recent Instagram post or a WhatsApp message.

Social Media began affecting our communication and relationships as early as 1969 when the first internet service provider become available to U.S. universities. In 2002, Friendster, the first social media website available to the U.S. was created and gained over 3 million members in just over 3 months. One year later, MySpace launched. In 2004, Mark Zuckerberg, a 24-year-old Harvard student, created Facebook, an online social networking service. This service was originally a way for students to interact. Today it is the world’s largest social networking service and allows over a billion users to connect though posting photos, sharing links, and comments which all appear on a “News

Throughout this assignment I will be carrying out an in-depth case study of Stylist magazine. This will encompass a detailed analysis of the key aspects of the fashion publication; covering its history, target audience and ownership to ABC figures and competitors.

The fashion industry is rapidly growing and constantly generating new fashion trends almost weekly. Fashion for some may seem ridiculous and unnecessary; but fashion is not just a meaningless usage of article of clothing or farcical materials sew together for coverage. There is more to fashion than meets the eyes, fashion is precious and significant. It is a reflection of self-image, it speak the ream about who we are and how we review ourselves. Not only is fashion the reflection of self-image but also the reflection of our history as Coco Channel have said, “Fashion is not something that exist in dresses only. Fashion is in the sky, in the street, fashion has to do with ideas, the way we live, what is happening.” Fashion

Since its introduction to the world in December of 1892 Vogue has gone about as the central form counselor for the socialites of tomorrow, setting up the garments drifts in the interminably developing universe of design. Vogue is presently distributed in eighteen nations, universally extending the legacy and impact of the design wonder. In spite of Vogue's concentrate on the brief form vibes existing apart from everything else, the magazine has kept up its status as the managing voice in first class design styles for almost 120 years.

I will investigate various factors, such as organisational structure, culture, leadership and management of the British Vogue Magazine. I will use relevant theories to support the report. By using the relevant theories, I will explain how those factors help to function effectively and achieve the organisational goals.

Over the past week I have been keeping track of my media use. I discovered I lead a pretty repetitive technological lifestyle. Weekday mornings I start my media consumption via my alarm clock on my cell phone. Why not use the regular alarm clock? Because with a cell phone I do not have to get up and out of bed in the morning- the snooze button is even closer to my barely awake fingertips. After hitting the snooze button at least once I make a point to check out Facebook because we all know everyone is constantly updating at 5:45 every morning.

In today’s society almost every individual has some type of social media, whether it is Facebook, Snapchat, Instagram, or Twitter, People have accustomed to utilizing these types of social media and it has become part of their life and daily use. According to the essay “Students Addicted to Social Media” by the International Center for Media and Public Agenda, the study from the University of Maryland claims “American college students today are addicted to media” (Signs of Life in the USA 403). The university discovered that when these students are restricted from using media it is similar in terms of drug and alcohol addictions. During the study that the university conducted, students discuss how boring it is without media and how it gives them anxiety about not receiving information through social media. Other students claimed that texting and IM'ing gives them comfort and if they do not have these items then they feel alone and isolated from the world ( Signs of Life in the USA 404). Students are not the only ones who have an addiction of media but also parents and non-students. However, the International Center is accurate in some aspects and the responses students gave are very relatable which some people can agree with.

Studies have shown that the average person now spends more time each day on their phone and computer than they do sleeping according to Nick McGillivray (“What are the Effects of Social Media on Youth?). Social has become part of our social society, especially for the many youths. There are positives to being on social media and also equal amounts of danger that come with using social networking sites, including Facebook, Instagram, Twitter, etc. These social networking sites also have effects on today’s youth by altering the way they behave, the way they learn, in not only a classroom setting but also in the real world setting, and the way that they socialize with their peers and others.