Refractive Laser Eye Surgery

Dr. Mark Everett is the clinic coordinator and optometric physician of the Pacific Cataract and Laser Institute (PCLI) office in Spokane, Washington. A special surgical team, which includes seven surgeons, comes to the Spokane clinic to perform laser vision correction surgeries known as LASIK and other eye surgeries weekly. There are a total of 11 PCLI clinics throughout the northwestern United States that the surgical team cover. Competition from Lexington Laser Vision (LLV) in Vancouver, Canada, is charging lower rates and attracting potential customers away from PCLI. A local clinic, Eye Consultants, is heavily advertising in the local newspaper a price per eye that is significantly lower than PCLI. Dr. Everett clinic has the capacity to do more laser vision correction surgeries, and he wants to expand this service to keep current patients and attract new ones. An advertising campaign has already begun, but a clear strategic focus is needed to respond to this challenge.

There is a concern that the coordinator of the clinic has noted about the hospital Pacific Cataract and Laser Institute. The hospital is well known for the services that they offer to their patients, and they face a lot of competition from the hospitals that offer the same service. One of the Doctor’s, Dr. Everett, is concerned about the kind of pricing that their major competitor in the Laser surgery is offering. The Canada based hospital is advertising the surgery for the cost of $900 while the estimated cost of the surgery for the surgery ranges from $1750 to around $ 2000 (Lawrence & Morris, 2002). It comes as a surprise, as the advert is considered to be inappropriate by the PCLI doctors. The variable costs of

LASIK’s main advantage is in reshaping the corneal tissue (stroma) from the inside. This preserves the cornea’s sensitive top layer of cells. Formerly PRK reshaped the cornea by removing the actual surface tissue of the cornea.

A comprehensive process is often undertaken in the strategic change process was applied to Pacific Cataract and Laser Institute. The objective of the paper is to exhibit the process, conduct a stakeholders? analysis, identify the strategic issues and look into how the company expands its corporate strategic intent, increase customer awareness about the product and by what method to employ to step up

Are you tired of wearing glasses or contact lenses? Are you wondering if LASIK surgery is a good option for you? If you're considering making or have already made an appointment with a doctor to discuss LASIK surgery, here are some questions you should consider asking when you go in:

The damage caused by glaucoma can't be reversed. But treatment and regular checkups can help slow or prevent vision loss. The goal of glaucoma treatment is to lower pressure in your eye. Depending on your situation, your options may include eye drops, laser treatment or surgery.

The skin color, extent of damage and age are the factors that determine whether laser resurfacing treatment is appropriate for you. This treatment can be used to treat the entire face or a small area. It can also soften the fine lines around the mouth, eyes and deep wrinkles and minimize the facial scars and evenly colored skin.

The eyelids are made up of four layers, the skin, muscle, connective tissue and conjunctiva. The process of vision occurs when light waves from an object, enter through the iris. Light then passes through the lens of the eye, a double convex structure that is used to focus the light, and then reaches the retina. Inside the retina are rods and cones. Rods are used to sense light and dark, and cones are used for sensing colors. Whether the light entering the eye hits the cones or rods, a signal is sent across the optic nerve to the brain where it is processed and viewed as an image. Some issues people have with eyesight are as follows. Those who are farsighted are unable to see things clearly at a short distance, compared to a long distance. This occurs when the light that enters the eye is focused behind the retina, and not directly onto it. When the cornea is not curved enough, this happens. Nearsightedness is when one can see objects clear at a short distance, but not at a longer distance, and this is often caused by a change in the cornea. A Blind spot is the location the optic disk, where the optic nerve fiber exits, and at this location there are no cones or rods, so there is a blind spot.

Relevance: Almost everyone in this room knows someone who has thought about getting LASIK before or has had LASIK done.

Eyelash extension program from the well known semi-permanent makeup Korea definitely adds to your present lashes. It's a pretty straightforward method, where fake lashes are attached to your natural eyelashes. These lashes are most organic and lightweight to make wearing them more enjoyable to wear and hardly visible. Eyelash extensions boost how your lashes appearances by giving them longer and thicker. They are also curled to provide you the appearances as if you've just come out from the salon.

Can you imagine having a diagnosis of being nearsighted when you are truly farsighted? Verbal and written information of patient’s diagnosis, how they can avoid worsening their condition or even help improve their condition, can be presented at this time. Once this process is complete, the optometrist may release the patient back to the optometry assistant or if the patient choses, the dispensary. Again, correct identification of the patient is still necessary to answer and provide any additional information to the patient. If the patient decides to patronize the dispensary, he may need training on how to install and care for contact lenses or how to care for glasses. Either way, both can be accomplished by demonstration, imitation, pamphlets, brochures, or instructional video.

Treatment options include contact lenses, lens implantation, eye magnifiers, and laser eyes surgery. This condition cannot be cured as it is genetic, but apart from more damage caused by UV exposure, it does not have a mortality rate.

People with this condition lose the ability to see small objects or small prints (Medline plus, 2015). The risk of developing this age related condition increases as the person advances in age. Nonetheless, corrective lenses can fix this issue (Cacchione, 2012). Moreover, the eyes may become less tolerable to bright lights and glare. Elderly people may have problems adapting to darkness and bright lights.

Treatment of open-angle glaucoma usually begins with prescription eyedrops. These eyedrops lower pressure inside the eyeball, either by causing the eye to produce less fluid or by helping fluid to drain more. As an alternative to medication or when medication does not control glaucoma, laser surgery can be done. This surgery, also called laser trabeculoplasty, uses a laser to make the openings in the eye's drainage network larger. If medication and laser surgery are unsuccessful, conventional eye surgery may be necessary to make a new opening for fluid to leave the eye.

The primary focusing lens is the cornea, the clear window at the very front of your eye. The internal lens, called the crystalline lens, is adjustable and alters your focus from distance to near. Sometimes, one of these two lenses may have a radius of curvature that is too steep. In myopia, it is often the cornea that is too highly curved. It is this curvature which is altered in laser eye surgery. Shortening the eyeball has been tried, but it has not been without the potential of serious and permanent damage. Often in situations where the crystalline lens is forced into an excessive plus power curvature, myopia can result. This may occur from near vision stress, a