Regionalization and Marketing Mix Strategies of a Company

14027 WordsSep 22, 200957 Pages
University of Halmstad School of Business and Engineering Master’s Program in International Marketing Regionalization and Marketing Mix Strategies of a company (A study of Telecommunication Company) Dissertation in International Marketing 30 ECTS 9 th November, 2006 Authors: Awan, Anam ul Haq Ali, Shahzad Supervisor: Gabriel Baffour Awuah 2 ACKNOWLEDGEMENT First of all we are thankful to our almighty creator who bestowed us the courage to complete this work. Then well wishes and heartiest prays of our parents have the right to be acknowledged here. Besides it, various individuals have contributed directly and indirectly to this thesis. Through out the study, we interacted with Telenor’s lady Hilde Widerøe Wibe…show more content…
IMPIRICAL PRESENTATION 4.1 TELENOR COMPANY: BASIC INFORMATION 4.2 TELENOR AND OPEN BORDERS 4.3 TELENOR AND REGIONALIZATION 4.4 TELENORS REGIONAL STRATEGIES 4.4.1 Telenor’s Product Strategy and Regionalization 4.4.2 Telenor’s Price Strategy and Regionalization 4.4.3 Telenor’s Place/ Distribution Strategy and Regionalization 4.4.4 Telenor’s Promotion Strategy and Regionalization 24 24 25 25 27 27 28 29 30 5. ANALYSIS 5.1 REGIONALIZATION PROCESS 5.2 CONCEPTUAL MODEL AND EMPIRICAL FINDINGS 5.2.1 VARIABLES AND THEIR IMPACT 5.2.2 STRATEGIC PLANING PROCESS 5.2.3 Telenor’s Product Strategy 31 31 32 32 33 34 5 5.2.4 Telenor’s Price Strategy 5.2.5 Telenor’s Place Strategy 5.2.6 Telenor’s Promotion Strategy 5.3 ALTERNATIVE WORLDWIDE STRATEGIES 35 35 36 37 6. CONCLUSIONS 7. FURTHER RESEARCH REFERENCES APPENDIX 38 39 40 42 6 List of Figures and Tables Disposition of Study Chapter 3 Figure 3.1 Factors Which Influence the Marketing Mix Decisions Figure 3.2 Conceptual model developed on the basis of study and research 07 18 19 22 7 Chapter 1: Introduction Chapter 2: Methodology Chapter 3: Theoretical Framework Chapter 4: Empirical Results Chapter 5: Analysis Chapter 6: Conclusion Chapter 7: Further Research Figure: Disposition of study (Source: Own

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