Regulating Energy Drink Sales : Why The Sale Of Energy Drinks Should Be Regulated

Based on data obtained from limited English sources dated 2005 to 2010, energy drinks have become more popular among teenagers and young adults (Rath, 2012). SixWise.com’s (2008) article “What is really in a hot dog?” provided evidence that just because the product is purchased by the public does not automatically mean it is beneficial long term (Wyrick). This new craze of energy drinks has the world consuming them at a staggering rate. The debates concerning the effects among energy drink consumption in all age groups are real and impacts most of us in some shape or form. Some people will argue there are benefits found in some of the ingredients that enhance the psychological and physiological mental and cognitive performances such as

Over the last decade, drinks containing high amounts of caffeine, sugar, and other ingredients that increase energy have been rapidly growing in popularity. Clearly these beverages are known as energy drinks. Energy drinks have gotten so popular that it is extremely rare to find a convenience store that doesn’t sell a variety of them. Students use energy drinks to cram the night before a test, athletes use them to exercise, party animals mix them with alcohol to drink more than humanly possible, and some people just drink them to stay awake at work after a sleepless night. Red Bull, one of the most popular energy drinks in the market, claim to enhance

The two articles “Ban energy drinks so we can raise energetic kids” and “it’s about your freedoms and responsibility to make your own choices, stupid” are two very different articles. Although they both discuss the issues with “energy drinks” their arguments vary from one another. On the first page of “Ban energy drinks so we can raise energetic kids” the information is quite irrelevant as to what the article really talks about. Sherryn then raises the issues with how “energy drinks are suitable for adults” which then leaves the targeted audience curious to why kids shouldn’t drink energy drinks. She then backs up that statement by saying “children’s bodies are not designed to absorb caffeine”. This convinces the parents that they should restrict

Written by Kathleen Woolf and Amber R. Brown, the article “Energy Drinks: What’s the Buzz”, informs the reader about basic information considering energy drinks. It introduces the subject by stating American’s new desire to consume energy drinks. Targeting mainly teenagers and young adults, energy drinks are known to increase mental energy and performance. As defined in the article, energy drinks are “beverages that contain sugar, caffeine and other stimulants.” Caffeine is said to be the dominant ingredient in energy drinks with ranges of 80 milligrams (mg) up to 300mg. Additionally, these energy drinks also contain several other stimulants including Guarana. Guarana is an herbal stimulant which enhances the effects of caffeine, raising the

Energy drinks are a kind of refreshments that are advertised as soft drinks that boost energy. The truth is these kinds of drinks are full of many harmful ingredients, such as sugar, stimulants, and other herbal supplements. Energy drinks are targeting high school and college students who may use this kind of drink to keep them awake for a midterm, or even give them a hallucination feeling any other alcoholic beverages will do. Many studies showed the disadvantageous of these drinks, yet this industry has wildfire between underage kids who used it to show their rebellious side through a safe and cheap way. A new study shows that 34% of youth between the ages of eighteen years old and twenty- four years old consume energy drinks regularly

With the high increase of energy drinks being bought, energy drink brands have grossed $3.5 billion yearly. However; over 30% of adolescents consume energy drinks. This is why adolescents need to know the pharmacology and toxicology of caffeine. One of the major ingredients in energy drinks is caffeine, along with amino acids, B vitamins and herbal supplements (Babu et al., 2008). According to the FDA, caffeine is limited to at least 65mg per 12oz when it comes to sodas. When it comes to energy drinks, they have a bit less than that. Their caffeine concentration is slightly higher in volume compare to sodas. Concluding that there is an increase in caffeine intake. The three main ingredients to focus on when it comes to energy drinks is taurine,

Energy drinks arrived in the U.S. in the late 1990’s. They were already popular in Europe with the truck drivers, and students who used them as mixer drinks with alcohol. They are popular due to the effects of keeping people awake and more alert. Monster drinks have two times the caffeine as Red Bulls. Studies have been done on caffeine and the effects of the

I have never consumed energy drinks before due to the negative things I have heard in the media and through my own research. I work at a grocery store and I have read the nutrition labels and ingredient list and I was shocked to see what the drinks are made of and that they are being sold and consumed in such large amounts.

It is argued whether there should be a restriction on the accessibility of caffeinated energy drinks to children under the age of seventeen because the side effects that these drinks provide are highly dangerous to the bodies of children of this age. (Brown University), Energy drinks contain large doses of caffeine that range from 75mg to over 200mg per serving and also contain other legal stimulants. As this substance is widely used by children under the age of seventeen the affects of the drinks have social and economical affects such as the long and short term side affects of the substance, who is gaining from these affects and who is losing and the affects of caffeine as well as the other products used to create the addicting energy

We all want our kids to live vigorous, ebullient lives, because childhood is such a dynamic time of discovery and involvement, but there is one unhealthy drink to ensure that this does not happen. One of many concerns right now is that energy drinks are playing an unhealthy and harmful role in the diets of many adolescents and children. Unfortunately, there is a problem with most energy drinks that exceeds the Food and Drug Administration’s (FDA’s) required limit of 71 mg of caffeine for a 12-ounce drink (Doheny). Some of these energy drinks are sold as nutritional supplements that are not regulated as foods, which is an example on why these drinks are not safe. The intended purpose, side effects, the ingredients in these drinks, and children’s

Of these eleven listed energy drinks and energy shots, four provide the actual caffeine content on the nutrition label of the can (Red Bull, No Fear, Rip-It, and SK Energy), but many provide the consumer with the broad term energy blend, which gives the consumer little to no useful information except for a broad amount of the combined ingredients within that energy blend. Table 2 (below) provides a detailed overview of the ingredient make up. There are many brands of energy drinks available in the world today that hold a vast array of caffeine within. These energy drinks come in a variety of many sizes as well. Energy drinks are hypothesized to hold a higher content of caffeine than any other caffeinated drink tested and will be the unhealthiest option for an energy source. The results of the experiment will be ranked in order based on the caffeine content for each drink. Through this experiment, the outcomes of consuming energy drinks such as their health effects and risks associated with consumption will be evaluated. The worst type of energy drink in the world is predicted to be the more recent energy shot. Energy shots are believed to hold more health effects and risks because it is such a small dosage that is being consumed in such a short time frame. Energy shots are also believed to hold a much higher caffeine level than any other caffeinated drink. A 2-ounce energy shot can easily exceed the FDA approved level of caffeine intake per day and can also hold up to the same amount of caffeine as a 16-ounce energy drink if not

In conclusion people need to more concerned about energy drinks, and have a little more knowledge about what it does to your body. Energy drinks can affect you in many different ways and what you mix with energy drinks can change the affect as well such as alcohol. Energy drinks are making billions of dollars, not only because its taste, or of the boost it gives, because of its addictive. People look

Trenier, Theresa. “Energy Drink Dangers.” Newsletters for Mental Health. Milwaukee School of Engineering. January. 2007. <http://www.msoe.edu/life_at_msoe/current_student_resources/student_resources.com>

Energy drinks have outperformed the growth in carbonates in the last few years, and present a substantial opportunity for beverage manufacturers to extract further growth from their sales. There are many driving forces of change and critical success factors in the energy drink industry. Companies such as Coke Cola and Pepsi contend with criticism from health officials due to the excessive caffeine in most high-energy drinks. However, before the 2000’s consumers were accustomed to carbonated soft drinks as the traditional beverage. The shift to an energy drink, sports drink, and vitamin enhanced waters increased sales while becoming an alternative beverage choice for a fast-paced mobile society. Therefore, this industry endures many

The energy drink industry is a fairly new market, with the top products being little under 30 years old. There are several strengths, weaknesses, opportunities and threats in the sector that are unique to this particular industry. Through a SWOT analysis, I will analyze this markets’ main components.