Regulating Food Advertising and Freedom of Speech Essay

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Essay 2, Summary and Response Regulating Food Advertising and Freedom of Speech

Perspectives on Advertising and Children
As the author of article “Regulating Food Advertising to Children,” Margo G. Wootan proposes, “Responsible food marketing to children must address not only how food is marketed but also which foods are marketed to kids (334).” She believes that even in the absence of government control there should be some guideline for food marketing to act responsibly and not encourage children to eat foods that are harmful to their health and well-being. Because of the increasing rate of childhood obesity in the United States, the author suggests a compromise approach between marketing techniques
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He thinks the guidelines on nutrition and marketing are so restrictive that it’s supported by flawed data and omit the significant, positive improvements food and marketing industries are taking. For example, the marketing industry established the Children’s Advertising Review Unit (CARU), which screens material that may be misleading and receives comments and concerns from the public for the past thirty years (336). The author states CSPI mentioned a claim that marketing targeted at kids has doubled in the last ten years, but neglects to explain food ads seen by children under the age of twelve declined by 13% in the last four years. Liodice insinuates CSPI’s narrow focus solely on food marketing misguides the public when other factors come into play because “there is no simple or quick answer to this multifaceted challenge,” as the Surgeon General concluded (337).
Based on both arguments on food marketing aimed towards children and freedom of speech, I understand where each author is coming from and I agree with both to some

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