Regulating Food Advertising and Freedom of Speech Essay

Commercials through television and radio aimed towards children are ethical because it helps build healthy ideals. Through commercials, children can see that doing certain things are good for you! They can see that it is what they should do. “Advertising and marketing techniques could encourage children to eat

Advertisements are everywhere. They are a major part of modern day society. Whether it be a television commercial, an internet banner, or a billboard, advertisements influence people of all ages, but they affect a certain age group much more than others. Children ranging from toddlers to teenagers are exposed to thousands upon thousands of advertisements each year. Some of these advertisements are damaging to children, while others are a positive influence. Advertisements can either be used as a tool or a weapon. Food advertisements and manipulation strategies are both positive and negative, and how companies use them decides whether or not marketing to children is ethical.

Children are targeted in these ads they try to draw their attention by making the ads fun, and by using cool phrases. Moss proposes and “He explained how he would deploy strategic storytelling in the ad campaign for his snack, using a key phrase that had been developed with much calculations:” Eat’ Em Like Junk Food’ (494).This proves that ads plays a role in promoting food that are unhealthy and is putting children 's health at risk for obesity. To sum it up, children are exposed to high amount of unhealthy food advertisements which affects young children health and food choices. Therefore, the government needs to intervene and stopping the advertisement of unhealthy eating and start advertising healthier foods.

Dawes reveals that the Campaign for a Commercial-Free Childhood united with two parents made known their intent to sue the Kellogg’s corporation as well as Viacom, owner of Nickelodeon. The CCFC and their partnered parents declared that the two afore mentioned companies were deceitfully marketing nutritionally unsound foods to children under the age of eight. The litigants were seeking to end junk food advertisements aimed at children younger than eight-years-old during highly popular children’s programming on Nickelodeon’s station, while also seeking to terminate Kellogg’s advertising campaigns which targeted young children with the company’s fat and sugar laden products. Interestingly, the author points out that this distressing issue is not new, as identical concerns, of adverse health effects incited through advertising high-fat and high-sugar food products to children, were voiced at an FTC hearing at the end of the

They consistently advertise products that are appealing to certain age groups because of their sweetness, tang or whatever, and evidence suggests that children exposed to junk food advertising express greater preference for these types of food (Khullar 127). It’s no wonder that people struggle to think for themselves when it comes to eating. They have no room left for thought when they are constantly exposed to what the media and food companies want them to buy. Plus, when the food tastes good as advertised, there’s no need to try and bite the hand that feeds them. Unfortunately, by killing the need to decide their own diets, they are contributing to a country overrun by obesity. The processed foods being marketed are filled with ingredients the body isn’t meant to digest and as such the body barely can. And it’s not just that, but the large volume of foodstuffs available has given people the opportunity to over-consume. They no longer eat to sate hunger, but to continue gratifying their taste

The food industry has mastered the delicate art of trickery over many years and has been able to convince consumers to buy their products, thinking they are healthy, when in reality they are contributing immensely to the obesity epidemic in America. Food corporations have developed a marketing strategy where they target juvenile audiences with their products. The companies do this by having advertisements on children's television programs encouraging children to buy their processed, high-sugar food products. Companies get kids’ attention by including beloved children's figures with their commercials, thus piquing their interest. Children view their favorite characters on television programs and ask their parents or guardians to purchase the items for them and the parents, remaining blissfully unaware that they are relinquishing their child's health to mass food corporations, concede and buy the food, which causes their child to become unhealthy and eventually obese. Another way food companies market their products is by embedding their advertisements with words like “Cheap, easy, fast”, which appeals to low income families looking for a inexpensive meal, or families on the go that need to quickly get a bite to eat. Due to the fact that unhealthy fast food choices are often the easiest method for gaining a quick meal, more and more families are

Childhood obesity is an epidemic in the United States, nearly twenty percent of children between the ages of 6 and 11 are clinically obese; however the government has no place trying to control this. (CDC, 2008) The current administration over steps its authority moving beyond the control of federally funded school lunches and into oversight of privately owned vending machines in public schools. Major corporations are being bullied into censoring their advertisement exposure to younger children so that the government won’t impose their own regulations. It is a parent’s responsibility and right to educate their children and control what they eat. The Federal government should not try to control what children eat by imposing regulations

Although adults can view food advertisements critically to diminish their intended effects on their diet, Mello, Studdert, and Brennan found that children do not have this same cognitive ability (2605). They found that children under eight years of age are “generally unable to understand the persuasive intent of advertising” (2601). This means that children aged seven and under may not be able to distinguish the difference between when they are being marketed to and when they are being educated, for instance. This is likely the reason why “children who watch more television than do other children are more likely to identify incorrectly which of two foods is more healthful” (Mello, Studdert, and Brennan 2605). Studies have found that around 50% of “all nutrition-related information in television advertisements is misleading or inaccurate” (Mello, Studdert, and Brennan 2605). The food industry’s advertising practices are deceitful and harmful, yet they are not currently subject to legal

claim that the First Amendment protects this type of speech. Healthcare professionals believe that it would be beneficial to revise the current approach to provide specialists with tools necessary to improve the health of the population (Pomeranz & Adler, 2015). Food marketing is an area that is particularly problematic because some of the products can be harmful. It would be reasonable to require companies that promote such products o reveal their harmful effects. The general public would benefit from such changes because t would be easier to make rational decisions regarding purchases.

Fast food advertisement agencies take advantage of the ignorance of children to scam them into wanting unhealthy meals. Each year, the fast food industry spends over $3 million of advertising targeted towards children. Half of television advertisement is used during children’s shows and with cartoons. Out of all the factors

There is presently much controversy regarding the idea of unhealthy foods and how companies shamelessly market these products to children. Individuals in the food and beverage industry constantly promote the belief that they are actively involved in providing society with important information concerning what is healthy and what is not. Moreover, most promote their products as having no negative effects on individuals who consume them, as doing otherwise would surely reflect badly on their businesses. It is generally known that children are vulnerable because they have very little experience in filtering information and food companies take advantage of this by introducing diverse methods to promote their products even with the fact that it is likely for children to get sick as a consequence.

The overall healthfulness of foods and beverages advertised in Canada varies provincially. Research has publicized that vast majority of Quebecers advertise healthier foods and beverages however; other English provinces particularly Ontario, are prominent in advertising nutritionally poor foods and beverages (Kent et al., 2012). This accounts for the significant prevalence of poor nutritional foods and beverages advertisements in Canada relative to other countries. Due to the fact that children aged 10 to 12 years in Quebec and Ontario are viewing significant amounts of food and beverage advertising that do not align with recommended nutritional guidelines, evidence suggested that effective policy is needed as per Recommendation 1 of the recently endorsed WHO recommendations which aims to reduce the impact of marketing of foods and beverages to children (Kent et al., 2012). In addition, evidence also suggested that there should be an implemented policy that will limit the frequency of advertised food and beverages products viewed by children in Canada as a whole (Kent et al., 2012)

In today’s society, the food and beverage industry is faced with an ongoing ethical dilemma because they are far more concerned with making money than providing a good, safe, and healthy product for consumers. The biggest victims in this unethical marketing scheme are children. Children are the least informed and most influenced of all potential consumers (5). Although children usually don’t directly purchase these products themselves, their desires strongly influence their parent’s decision on what to buy and what the child will eat. Most products geared towards children are unhealthy, processed foods that are high in sugars and low in nutritional content (6). This has led to a rise in childhood

Chapman et al,2006 [Chapman1] study recorded 645 hours of television time during 7:00am to 9:00pm on 2 weekdays and the weekend from 3 different commercial stations located in 2 capital cities (Sydney and Brisbane) and 2 regional areas (Tamworth in New South Wales and Ballarat in Victoria). Using the method of analysing the recorded data performed by two project officers who were qualified dietitians, the study identified 81% of food advertisements were for unhealthy; non-core foods and an excessive amount those advertisements were directed at children. Due to the minimal promotion of healthy, core foods and the intense advertising of unhealthy, non-core foods children are provided “with a skewed perspective on healthy and ‘normal’ food choices, encouraging the selection of unhealthy options” (Chapman et al, 2006,[Chapman 1]). As a result of the food marketing creating an “obesity-promoting” environment, childhood obesity has been declared a serious problem among Australian children, in the NSW Childhood Obesity summit (2002).

Food advertisements, if focused at the right people and in the right places, are a complete success. These features, some of which are commercials, seduce society into buying food that we necessarily do not need. Many advertisement companies, especially those about food, are directed to children because they know that if you grab the kids you have their parents. While brands are using fun cartoons like “Trix Rabbit” and “Toucan Sam” (Green, 2007, p. 49) supermarkets are taking these items and placing them right in front of the children, at their level, advertising the “Fun foods” (Elliot, 2008, p. 259-273). They do this so the kids will use their, “pester power” (Scholsser, n.d., p. 2) to get what they want. A series of studies have been performed on children and television advertisements. An article states, “These studies have generally linked children's television viewing to negative health effects” (Korr, 2008, p. 451). Amongst these negative effects is a higher level of childhood obesity (p. 451). Similarly, in another study performed by a group of researchers, kids were asked to explain the television commercials that they remembered the best. The answers given were then compared with their diets. Interestingly, the items those children remembered best, chips, sweets, and sodas were a huge part of what they ate (Hitching & Moynihan, 1998, p. 511-517). However, some authors argue that television producer’s, even though their