1. What is a data warehouse and why is REI building one?
A data warehouse can be described as a “database that stores current and historical data of potential interest to decision makers throughout a company. The data originate in many core operational transaction systems, such as systems for sales, customer accounts, and manufacturing, and may include data from Web site transactions.1” REI is building a data warehouse to improve the company and to meet the needs of the customers. REI’s data warehouse will allow the company to view current and past data on sales, products, and customer information. The data warehouse will allow for the company to get to know the customers better and help in seeing which products are selling. The data
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And they can suggest local environmental stewardship activities such as an REI-hosted trail maintenance project on National Trails Day.2” Understanding customers in this way would probably not be possible without the data warehouse. The data warehouse is able to store all of this information about a customer and then allow REI to make the recommendations. The data warehouse is a vital part of this customer relationship that REI is trying to create.
4. What are some of the risks or concerns surrounding the creation of a data warehouse?
There are definitely some risks and concerns surrounding the creation of a data warehouse. One risk would be security. Creating a data warehouse with customer information or credit card information needs to be protected. Any type of computer holding this data could be hacked into, so measures need to be taken to protect the data on various levels. Also, creating a data warehouse poses risk for employees simply having resistance. The employees who use the data will need to understand how the data is stored and how to use it properly. REI has probably used a method that the employees are trained on and are comfortable with. Employees will need to be willing to learn about the new data warehouse and how to properly use the data to create success.
5. Why do you think REI chose to work with IBM’s data warehouse technology?
I think IBM is a well-known company that has experience and is
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Get AccessAs with any computer system, a concern regarding the data warehouse is the system crashing. If this happens, REI may possibly lose all of the important information they have retained from the consumer. In addition, if these systems are not kept up to date or if one system is updated, but another is not, information may be misdirected into the data warehouse. It is important to monitor the systems to ensure their
An active data warehousing, or ADW, is a data warehouse implementation that supports near-time or near-real-time decision making. It is featured by event-driven actions that are triggered by a continuous stream of queries that are generated by people or applications regarding an organization or company against a broad, deep granular set of enterprise data. Continental uses active data warehousing to keep track of their company’s daily progress and performance. Continental’s management team holds an operations meeting every morning to discuss how their
According to Berson and Dubov (2011), there are four typical categories of drivers that explain the need for data management: Business Development, Sales and Marketing; Customer Service; Risk, Privacy, Compliance and Control; and Operational
The data warehouse contains all the information that both the chain managers as well personnel can access. This information helps them see which products are selling, how much, where more important points of sales are, which are needed in inventory and which items needs to be checked for quality etc. Similarly these databases also contain solid information about consumers such as what is the ratio of repeat customers, what age group needs to be targeted for advertising, which new group is emerging and how to stay in touch with consumers about new products and sales.
The enterprise data repository (EDR) project at InsuraCorp was developed to be the data warehouse for customer and product data for all InsuraCorp business units. There is a school of thought that data management responsibilities should fall to IT and to the business units themselves. The collaboration between the IT and business users together could produce higher quality data and administer data management more effectively. Everyone who receives or accesses information within an organization is responsible for data integrity so it only stands to reason all parties have a responsibility. Both the information system managers and the business managers, as data stewards, are duty-bound to monitor and control data accuracy. With data, it is as important to have accurate input so that the information that is shared will be useful to other users. Storing data in a holding tank will not solve a bad data problem.
One of the main functions of any business is to be able to use data to leverage a strategic competitive advantage. The use of relational databases is a necessity for contemporary organizations; however, data warehousing has become a strategic priority due to the enormous amounts of data that must be analyzed along with the varying sources from which data comes. Company gathers data by using Web analytics and operational systems, we must design a solution overview that incorporates data warehousing. The executive team needs to be clear about what data warehousing can provide the company.
What information is accessible? The data warehouse offers possibilities to define what’s offered through metadata, published information, and parameterized analytic applications. Is the data of high value? Data warehouse patrons assume reliability and value. The presentation area’s data must be correctly organized and harmless to consume. In terms of design, the presentation area would be planned for the luxury of its consumers. It must be planned based on the preferences articulated by the data warehouse diners, not the staging supervisors. Service is also serious in the data warehouse. Data must be transported, as ordered, promptly in a technique that is pleasing to the business handler or reporting/delivery application designer. Lastly, cost is a feature for the data
Q1: Describe the original data warehouse designed for Indiana University Health and its limitations. Please describe the new data warehouse and the differences between each?
A data warehousing is defined as a collection of data designed to support management decision making. Data warehouses contains a wide variety of data that present a coherent picture of the business conditions at a single point in time. Development of a data warehouse includes development of the systems that extract data from operating systems plus the installation of the warehouse database system that provides managers flexible access to the data. The term data warehousing generally refer to the combination of many different databases across an entire enterprise. (webopidia)
One crucial thing that organizations need to consider in today’s unstructured data world is to successfully integrate data warehouses. For this, the companies need to re-consider their enterprise data architecture and classify the governance strategy that can be talented through such efforts. There lies a need for data managers
A data warehouse is a large databased organized for reporting. It preserves history, integrates data from multiple sources, and is typically not updated in real time. The key components of data warehousing is the ability to access data of the operational systems, data staging area, data presentation area, and data access tools (HIMSS, 2009). The goal of the data warehouse platform is to improve the decision-making for clinical, financial, and operational purposes.
Gathering requirements from end users was an important step in resolving the issues that currently exist at Canadian Tire. “Gathering requirements for a data warehouse is not the same as defining the requirements for an operational system” (Ponniah, pg. 121). When you research and then develop any system, it is critical that the system produces exactly what the users need to perform their specific tasks. CTC did not have this production for their end users. These users typically do not understand the big picture workings of a data warehousing process. Therefore, the help of a business analyst is critical. From the results provided in the case study, we can agree that these requirements must be addressed:
Warehousing includes managing relationships of data owners, data collectors, and data end-users to ensure that all aware of the available data in the inventory and accessible systems. This also helps to reduce redundant data collection
Article, www.coppereye.com/data_warehousing, states the aspects of return on investment of data warehouse is "the architectures have typically placed a premium on storing large volumes of data, and being able to execute queries very rapidly against this data." Real-time, with current information, is what is available with all the new data warehouse technology. Also, the article states, "it is common practice that loading the data is done overnight, and in many cases taken much longer with the growing success of data warehouse projects." Another aspect is, "business owners are no longer willing to accept reporting on last week's or even yesterday's performance, but want immediate access to data and reports about what is happening in the business to make ever more time-critical decisions.":
Data warehouse are multiple databases that work together. In other words, data warehouse integrates data from other databases. This will provide a better understanding to the data. Its primary goal is not to just store data, but to enhance the business, in this case, higher education institute, a means to make decisions that can influence their success. This is accomplished, by the data warehouse providing architecture and tools which organizes and understands the