Rei Sustainability Strategy and Innovation in the Outdoor Gear and Apparel Industry

Although there is no formal definition for the term, individuals have tried to define sustainability according to their function or area of study. The term “sustainability,” once an obscure ecological concept, has now been adopted by many in the business world to connote the principles of social and environmental responsibility (Joseph Fiksel, Jonathan Low and Jim Thomas). Further, sustainability can be seen through the eyes of business as a way to create value. More likely than not, the term sustainability can be linked to the ability of decreasing costs, wastes and inefficiencies. According to the vice president of General Electric,

Being aware of our external environment and constantly striving to adaptation and customer satisfaction will allow Off The Chain Bikes to maximize our revenue, shareholder value, and brand popularity. These maximized components will allow us to stay at the top of the industry and create healthy longevity for our company and its employees.

Sustainability from a strategic business perspective is the potential for the long-term well-being of the natural environment, including all biological entities, as mutually beneficial interactions among nature and individuals, organizations, and business strategies. (O.C Ferrell, Fraedrich, Ferrell, 2015). Business sustainably is often defined as managing the triple bottom line – a process by which companies manage their financial, social and environmental risks, obligations and opportunities. These three impacts are sometimes referred to as profits, people and planet. (Business sustainability definition from financial times lexicon, no date). This essay will discuss the idea of sustainability being an important element within a businesses and its core strategies and the importance of it within different businesses. Secondly, this study will look at how different stakeholders are affected and influenced by sustainability as this could be seen as a catalyst to improving the environment as a whole and. Then this study will look at how businesses not focusing

The environment is among some of the top issues to be looked upon by the human population in the world today. Sustainability is a word often times used when speaking of this subject. This is a concept represented in the articles “Sustainability” by Christian R. Weisser and “Attention Whole Foods Shoppers” by Robert Paarlberg. Each author addresses the issue in different ways; one giving examples of this issue and the other clearly defining it. Each author is writing to spread awareness of this issue. As overlapping topics, each article has similarities and differences to the other.

The concept of sustainability is about the capacity of the environment to continue to support our lives and the lives of other living creatures into the future. There are a number of programs to restore the river to maintain communities, fisheries and navigation, to ensure long-term sustainability.

Though REI would seek new and innovative solutions to all aspects within the company, there is at least one were they could only offset rather than reduce. REI’s largest source of GHG emissions was REI Adventures which generated 31 percent of its total, namely flying members to adventure destinations. This exception was dealt with by purchasing carbon offsets as a part of the travel package, paid by REI.

-Initiate and implement the ‘Go Green’ project to promote the sustainability features of our products to customers

Sustainability is a concern, which has only been arising from the impact we humans have done in the past couple of decades. The word sustainability means how long you can continue doing what you are doing without coming to an end (Sustainability 2015).

Sustainability is the foundation upon which resilient and adaptive design was built. It “is based on a simple and long-recognized factual premise: Everything that humans require for their survival and well-being depends, directly or indirectly, on the natural environment” (Sustainability and the US EPA). Concern for the environment grew in the 1960’s, and after the creation of the EPA in 1970 the term sustainability came into use. “Sustainable development emerged as a result of significant concerns about the unintended social, environmental, and economic consequences of rapid population growth, economic growth, and consumption of natural resources.” (Sustainability and the US EPA). In the U.S., the history of sustainability is rooted in American

Sustainability to me is a way in which something is conserved in order for others to have an experience with it as well. The definition for sustainability in a dictionary is the ability to continue a defined behavior indefinitely. I was raised respecting the environment around me and how to treat it correctly. I recently visited Memorial Park in Loma Mar, California. I love nature and being in it was great, but, there was something odd about my visit. As I approached a tree I have passed hundreds of times I saw and orange rope around it meaning to stay away from that tree. The tree seemed burned a bit and was surrounded by plastic bottles. The air was fresh but the only thing my nose picked up was of the burning coal on the grills. I felt cool air come past me and once again

REI is very serious about sustainability. They make sure minimal or no impact to the environment is obtained. REI’s major areas of sustainability greenhouse gas mitigation; paper usage; recycling; green building and product stewardship. REI has maintained sustainability and a key part of the company’s

Sustainability has become a great topic of interest in many arenas. Particularly, leading organizations are recognizing sustainability needs to be an essential aspect of their long term strategies. With this recognition, better business practices are being sought by investors as well as sustainability is becoming a driving force for better efficiencies and innovation. Two organizations, Wal-Mart and Starbucks, have both took on sustainability as long term initiatives to address their customer needs and affect how their suppliers operate.

Sustainability implies that the organization is managing in economic, ecological and socially competent ways. All organizations range on a continuum of their sustainability level with some being more sustainable than others. Generally, as Dunphy, Griffiths and Benn (Module One, Topic 1.5) point out, the more sustainable an organization is, the more they help the surrounding environment, be this local (the particular country) or macro (the world itself). The environment also reflects the sustainability ethos and situation of the organization itself.

Sustainability is a topic that has become very important in recent years. Sustainability is defined as, “the ability to continue a defined behavior indefinitely.” ("Finding and Resolving the Root Causes of the Sustainability Problem", 2014)

Many people believe that the Sustainable Revolution began with concern for the environment. The way we portray our relation to the natural world has changed since the times of Thoreau and Emerson. The E for environment