In the article “Reinvent the Movie Theater: Wifi, Outlets, Lowlights, Second Screen Experience” by Hunter Walk, the author reveals the cinema's inability to adapt to a modern concept. By integrating advanced technology into theater experiences, Hunter Walk believes it would further elevate the ambiance; consequently, attracting a broader audience. This belief is built upon the fundamental principle of wants and needs. Walk conveys the idea of segregating similarly minded viewers into “environments which meet our needs” ultimately, optimizing pleasure. Walk communicates throughout his article, that creating a multifunctional space permitting the use of all technology will increase productivity. If the cinema introduced “wifi, outlets, lowlights”
The story of the drive-in movie theater begins with one man. That man was Richard Milton Hollingshead, Jr., born on February 25, 1900, the "father" of the drive-in.
During the spring break, I watched Steven Spielberg’s Ready Player One at the Balboa Theater, a long-standing independent cinema that first opened its doors in 1926. Given the theater’s decor and screening of Hollywood blockbusters and indie films, I think the viewing of Ready Player One, a delightful mashup of 80’s pop culture, was enhanced quite well by the cinema’s atmosphere. The theatre appears antique, moreso like a theater that holds plays and musicals, but one that appeals to a film buff or younger, hipper generation. This is in part due to its brown floral styled carpet, old arcade games, outdated photobooth, and classic film posters spread on the wall. Everything was fresh and new to me, as I never attend independent theaters.
4. The bargaining power of buyers: The outlook for the target market isn’t favorable for the movie industry because it will not be growing as fast as the overall population. Buyer power is a strong force because of the target market and several other factors including: the undifferentiated product offered, switching to an alternative is simple and low cost, and customers can stay home and watch movies. The consumers are also complaining about concession and ticket costs, along with the advertisements before the film is shown.
The documentary film The Price of the Ticket directed by: Karen Thorsen captures a man who was courageous despite his background. James Baldwin is that man’s name. James aka Jimmie was born black, grew up in the ghetto but he was gifted. He was a writer, author, and civil rights activist. What I gathered from the film was that James succeeded at life but he proved that whatever life throws your way that it should not stop you from reaching for the stars. Living life in today’s world, one should not loss hope when life’s challenges cause struggles. Challenges should not cause loss of power and control over one’s life. James Baldwin proved just that.
Although cinema is now a priority, some feel as if cinema is no longer the cinema when it was first established. Movies no longer have that special feeling like viewers once had. Today, films are not only shared within a theater, if one pleases they could always have the same experience elsewhere. Moreover, with technology expanding, it takes away the importance cinema once had. “The
I. Situation Analysis Cineplex Entertainment was one of Canada’s largest film exhibitors and enjoyed a box office market share of around 64%. The mission of Cineplex was to give customers “an exceptional entertainment experience”. This included setting up of food counters and gaming arcades. The company expanded into newer markets to showcase live events (eg.
Modern technology isn't disappearing and the need for movie theaters will continuously decline. If movie theater owners take the time to examine several of these options they will certainly find one that functions for them and begin to earn a revenue that is truly theirs.
The essay has three sub-points, the first being how videos released for home viewing have amounted almost equal to the same film released in theaters. This is very contrary, because film was first invented and believed to be enjoyed in a movie theater on a big screen surrounded by strangers all focused solely on what is being projected on the screen in front of them. A quote in the essay, “we have “sacrificed” image quality and communion in the dark for increased selection, convenience, and wider geographic distribution of titles.” showcases how movies being released for home viewing have changed the way people watch and sometimes creates a less memorable experience while watching the film. While also providing access to films in
With the advancements in home entertainment systems, consumers are investing thousands of dollars into their own home viewing systems. They have several options to stream video content into the comfort of their own homes. Home entertainment systems have also made a large impact on the theater industry. In 2005, this technological advancement was the most sought after electronic system for new homes. It seems that consumers have finally said no to the rising price of movie tickets and concession stand snacks and beverages.
As one strolled through the foyer, the concession stand filled in its entirety with a gamut of treats that are totally irresistible. Subsequently, one could easily exhaust $30 on delicious treats ranging from buttery mouthwatering popcorn to hot succulent hotdogs. Unfortunately, if the lines are tremendously line at the sizeable concession kiosk, it could produce complications unearthing a suitable seat for viewing. Quite naturally, when a movie is current and popular to the theater rambunctious and terribly inconsiderate spectators pack the theaters, and there are those less than ideal. Thus, nothing impedes the enjoyment of a movie worse than the consistent ringing cellular phones and annoying crying babies. Additionally, the sticky floors and popcorn strewn all over the floor remains a major turn
Customers typically come to our theater to watch movies, and not to interact with the employees. Yet, I have found this customer-employee interaction the most important part of my job. For over a year, I have been working at the Pioneer 3 Theater in Nebraska City, Nebraska. At the theater, I have learned how vital customer service is and effective communication skills.
The most important decision you can make, one that will make or break the date, is the type of movie you choose to go see. Now if you're already in a relationship or married, the rules of film selection are a little different.
The movie exhibition industry dates back to the first ever movie theatre1, a commercial space which was created to show projected motion pictures. From then to the present age the movie exhibition industry has been successfully running businesses and the major four big players in this business are Regal entertainments, AMC Cinemas, Cinemark and Carmike Cinemas. The revenues of the these companies have been at a higher rate, but the movie industry is still finding many obstacles as the technology is becoming easily accessible to the common man. This paper will look into the various aspects of the movie industry, its environment and keenly look into their potential threats in the near future and give some strategic solutions for the presumed complications they might face.
In life, there are many ways citizens choose to be entertained. Whether it’s by playing a game system, watching T.V., or even going out to watch a sports game, people are willing to pay a good price for entertainment. One service for entertainment that has been going on for years dated back since 1896 is a movie theater. Theaters attract a huge variety of attendances by showing the latest movie being released which you get to watch on a big screen with somewhat comfortable seats for a certain amount of money per ticket. Unfortunately, movie theater tickets prices have been outrageous over the last couple of years. By raising prices on the tickets and already having high concession prices, theaters have prevented themselves from being able
A smart theater owner shall recognize that people go out to the movies for the overall social experience, the better the experience, the better you can do. Everyone can always eat dinner for less money at home, but they go out to eat at restaurants for the experience and the ambiance and the fact that others do the work and take care of the details, the same is true for movies as well, therefore theater owners simply need to make people feel more enjoyable and relaxed with moviegoing experience by