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Reinvent The Movie Theater Analysis

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In the article “Reinvent the Movie Theater: Wifi, Outlets, Lowlights, Second Screen Experience” by Hunter Walk, the author reveals the cinema's inability to adapt to a modern concept. By integrating advanced technology into theater experiences, Hunter Walk believes it would further elevate the ambiance; consequently, attracting a broader audience. This belief is built upon the fundamental principle of wants and needs. Walk conveys the idea of segregating similarly minded viewers into “environments which meet our needs” ultimately, optimizing pleasure. Walk communicates throughout his article, that creating a multifunctional space permitting the use of all technology will increase productivity. If the cinema introduced “wifi, outlets, lowlights”

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