Relationship Between Convergence And Harry Potter

Harry Potter is a fictional character invented by J.K Rowling in the series of seven books starting with Harry Potter and the Philosopher 's Stone and ending with Harry Potter and the Deathly Hallows (Wikipedia, 2015). Harry is the main character in this series whose parents died when he was young and he was brought up by his aunt and uncle (Philosopher’s Stone, 1997, p.5). Harry was neglected by his aunt and uncle (Philosopher’s Stone, 1997, p.27). Harry is presented a whole new reality when he goes to the zoo one day and his integration into the magical world changes him from the foundation. These changes within him will be analysed using the developmental psychology theories of Lawrence Kohlberg and Erik Erikson to explain how the environment aided or obstructed Harry’s development.

In “Worship At The Altar of Convergence”, Henry Jenkins discusses the concept of convergence, where both old and new media collide. Jenkins describes convergence as the flow of content between multiple media platforms, industries, and the migratory behaviour that is present throughout the media audience (2). He explains that convergence is a necessity because it describes technological, industrial, cultural and social changes that are present in our technological society. That being said, Jenkins analyzes the relation between media convergence, participatory culture, and collective intelligence.

In the first chapter of The Rhetorical Power of Pop Culture by Deanna Sellnow, the author defines popular culture and explains the importance of studying the subject. Sellnow begins with a short explanation of ethics to convey that the influence popular culture has is not always used ethically. Secondly, Sellnow compares the different contexts of culture, elitist and diversity, to explain what popular culture is not. Popular culture is compiled of everyday things that influence people through subtle messages such as what is appropriate and inappropriate, good and bad, and so on.

Stage one took place from 1997-2000 when J. K Rowling released the first 3 novels of the Harry Potter series:Harry Potter and the Philosopher's Stone in 1997,Harry Potter and the Chamber of Secrets in 1998 and followed by Harry Potter and the Prisoner of Azkaban in 1999. The books displayed all the elements needed for a “tip” to occur through the use of word of mouth and buzz marketing tactics. Once J.K. Rowling’s creation tipped in 2000 with her 4th book published Harry Potter and the Goblet of Fire along with the first movie from her first book were perceived to be the anchor of mass marketing and global sensation through novels, films and merchandise. It is this second, consumer oriented stage that has enabled the phenomenon to sustain itself for ten years.

Due to the massive popularity of the books, Warner decided to capitalise on their popularity and turn them into films, and due to the movies, paraphernalia and huge cult following, the Harry Potter franchise is worth an estimated £2.2 billion (Simmons, 2005). The Harry Potter franchise is a good example of the theory of ‘psycho-social’ (the psychological relationship readers have with the books) and also we can see how the franchise plays on these feelings to ‘mediate’ messages to various social and cultural groups, by looking at this franchise one can see how inner emotional security is developed and used for profitable gain.

Recently, at Universal Studios, the Wizarding World of Harry Potter opened up. This magical land is based off of J.K. Rowling’s Harry Potter series, and includes fun rides, a Hogwarts replica, exciting shops, and even Moaning Myrtle in the bathrooms! This recent success is expected to help some, but hurt others. Disneyland might be seeing a loss of customers, due to this addition to Universal Studios. Disneyland is expected to lose business, but the wonderful land full of fairy tales has started competing for customers. Disneyland has started building a Star Wars themed development, the opening date has not been released yet. Who will win the war for service? Only time will

Even though the modern society hangs mostly in the balances of commerce, money, power, and the combined strength of technology and science, there are still great numbers of people who turn to tales of magic and wonder as an escape from the mundane existence in which their lives are led. In the late nineties, a young boy wizard by the name of Harry James Potter was first read about and proved to be a major catalyst in getting the world reading again, and getting the world to fall in love with something together; these two statements prove the power of the imagination has and still has a powerful influence on the world today and will continue to do so for a great amount of

The line between television and the Internet seems to be growing more and more blurred as networks and producers learn to adapt to using online media to grow and capture new audiences. A recent article, “Chris Hardwick, King of the Nerds Is Expanding His Empire” by Lorne Manly in the New York Times features a profile of entertainer Chris Hardwick, who is described as the “model of an entertainment brand for a multiscreen generation” (Manly, par. 5). As a fan of both Chris Hardwick and of geek culture, I found this article to be a fascinating profile of how savvy use of media can allow performers to reach a much wider audience than television alone.

The producers will develop a test and the audience will tell the producers whether it is something they want to see or they are not going to see. This can affect the next text to be produced in an attempt to conform to the audience demands. Looking at the development of different types of genres and the development of films within the same genre, it’s possible to look at similarities and differences and identify changes in society and audience ideologies and tastes.

In a modern world in which intercommunication is at the tip of a finger, ideas can be shared, understood, and implemented in the blink of an eye. The world’s current accessibility has allowed societal opinion to change rapidly, with external influences on culturally sensitive topics. Without this communication, we would not be nearly so intellectually connected and advanced a global community as we are now, though we still have a long way to go. One of the greatest ways to have documented that societal journey has been through media. Since the first film was created in 1888, people have narrated, entertained, and shared ideas with one another through their art: film. Film has been used to tell stories to the

According to Jenkins ‘Convergence Culture: Where Old and New Media Collide’, It spectacles that the entertainment industry has taken the advantage of harnessing ‘New Media’ on traditional formats by focussing on the logistics and practices. This evidently helps to increase the popularity and the availability of audience participation through the use of updated technology. This is denoted through old technological formats via applying new interactive media to heighten the participation for numerous audiences. For instance, back in the day many industries i.e. entertainment had to depend on broadcasting and radio for the viewers to receive their audio or visual content. To do these industries had to send out signals globally through a large transmitter so that people can receive their content. Transmitting these signals

With the constant streaming of new movies and television shows available, moviegoers tend to watch them for fun. They see an entertaining movie about conflict that sparks the sense of adventure in them. But do they really grasp what the movie can teach the viewers? With today’s society, the themes are lost in the entertainment purposes. However, books have developed to do what a movie does and so much more. In this way books give life to all people that read them.

Using imagination and creativity, J.K. Rowling’s Harry Potter series has defined literature as transformative. In this seven-book series J.K Rowling imagined and creatively pieced together a fantasy world of muggles, wizards, tyrants, and heroes to symbolically share with readers problems plaguing modern society. Similar to Shelley’s work of the past, never before have readers in the modern era seen teenage and adult mania surrounding an 11-year-old wizard. Some will argue that J.K. Rowling’s young-adult series lacks depth or wants to twist young minds by using magic and evil, but through close examination it is evident that

The BBFC has commissioned me to undertake research as part of a project to ascertain to what degree films can be regarded as powerful within contemporary society. In this assignment, I will comprehensively explain the relationship between audiences and films with well explained examples. I refer to the different sectors relating to the topic that include the following:

Popular culture is generally believed to be comprised of a variety of elements. For example, popular culture covers the most contemporary and instant aspects of our lives. These aspects can often show the characteristics of rapid change, especially in today’s highly technological and informative world in which, people are highly influenced by the universal media. Certain standards of behaviour and common beliefs are reflected in pop culture. Because of its cohesion, pop culture both influences and reflects people’s daily life. Moreover, brands can reach iconic pop status. However, these aspects are not constant and may change rapidly. (Abbott and Sapsford, 1987).