Relationship Between Information Technologies And The Business World

1440 Words6 Pages
The following essay will address the relationship between Information Technologies and the business world. In order to develop an essay on this broad statement three questions were developed: 1. Consumers, Describe the evolution of IT 's role in business strategy from Porter to Christensen to Hagel and McAfee. 2. Define the relationship between disruptive strategies, innovation, and IT? 3. Highlight key characteristics of an IT-enabled competitive advantage and provide a corporate example. Consumers, Describe the evolution of IT 's role in business strategy from Porter to Christensen to Hagel and McAfee. Customers, suppliers, substitute products, potential entrants, high performance levels, globalization, continuous demassification, and…show more content…
This happened in the case of Mahindra and Mahindra (M&M), a tractor manufacturing company from India. M&M was able to outperform John Deere (the leading tractor seller in the United States at that time) by selling low horsepower tractors at an inexpensive price when John Deere focused on selling full horsepower tractors at a costly price (premium tier). The involvement of M&M’s IT department is what lead the company to skyrocket sales and find a market niche within the United States. Once IT is able to encrypt most of the data and detect a way to enhance the market it can be said they are capable of shaping strategies. A shaping strategy is no less than an effort to broadly redefine the terms of competition for a market sector through a positive, galvanizing message that promises benefits to all who adopt the new terms . This can be seen in companies such as Microsoft, Apple, Android, and Google, where through their remarkable means they have been able to redefine whole markets in order to better them. IT can shape a business strategy by enhancing processes, predicting behaviors, providing possible market changes, and more. As it can be inferred, IT was developed in order to enhance businesses strategies. At first it was not expected to become as important as it is now, but as time passed visionary people saw the true potential of this sector within a business. Not only porter predicted it but also
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