Relationship Between International Trade And Marketing

The exchange of goods and services between international borders or territories is known as international trade. It allows countries to use excess resources, if the resource can be produced more efficiently then it can be sold cheaply. If a country lacks access to certain resources they can obtain that resource through the aid of international trade.

Marketing is nothing but the process to sell the product to the consumers in order to satisfy customers’ needs and to obtain profits. According to the American Marketing Association (AMA)"international marketing is the multinational process of planning and executing the conception, pricing, promotion and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives. In today’s competitive environment, there is a necessity for many companies to be globalized, to remain in this competitive market and satisfy customer’s needs across the world.

The term trade can defined as the movement of goods and consumables across the boundaries of the two regions in order to promote the access to items which are distinct in one region but surplus in the other. The international trade is as old as the history of mankind. Earlier when there was no concept of countries, the trade simply meant the movement of goods to far distant places. As soon as man realized that an access is needed to items that are not available in his region, he travelled and found them abroad. Now the difficulty was to gain control over those items while maintaining peace. This was how, the term barter and trade came into existence and people started to enter into agreements to transfer goods for goods or goods for money.

A firm 's international marketing program must generally be modified and adapted to foreign markets. This international marketing program uses strategies to accomplish its marketing goals. Within each foreign nation, the firm is likely to find a combination of marketing environment and target markets that are different from those of its own home country and other foreign countries. It is important that in international marketing, product, pricing, distribution and promotional strategies be adapted accordingly. In order for an international firm to function properly, cultural, social, economic, and legal forces within the country must be clearly understood.

Nations trade with one another because it is mutually advantageous for both parties when one is more efficient at producing a certain good and at a lower cost, and the other is proficient at producing a different good or service more efficiently. This is based on Ricaro’s theory of comparative advantage.

The benefits that arise from international trade can be derived from nations that have acquired trade power and established their revenue. According to Stanley, “nations with strong international trade have become prosperous and have power to control the world economy. The global trade can become one of the major contributors to the reduction of poverty.” Over the years, this type of trade has thrived as a result of the numerous benefits that come from importing and exporting good and service on a global scale, more specifically because of the increasing efficiency as well as the effects of supply and

International trade is based on having a comparative advantage. Countries produce products that are easier for them to produce, then

This article helps to see the theoretical development of comparative advantage through the findings of David ricardo. It states how the basis of this model can be applied to multiple goods and actually be used to benefit countries and have gains from trade.

What is international trade? International trade is the bartering of goods in exchange for financial compensation between two international countries. Why is this beneficial? The country purchasing the goods are receiving items that they either cannot make in their home country, or they are purchasing them at a lower price than locally available. The country selling exports receives more funds than they would on their own land, but they are also continuing a relationship with a foreign nation that they are receiving exports from.

International marketing is the export, franchising, joint venture or full direct entry of a marketing organization into another country. • To bring countries closer for trading purpose and to encourage large scale free trade among the countries of the world. • To bring integration of economies of different countries and there by to facilitate the process of globalization of trade. • To establish trade relations among the nations and thereby to maintain cordial relations among nations for maintaining world peace. • To facilitates and encourage social and cultural exchange among different countries of the world. • To provide better life and welfare to people from different countries of the world. • To provide assistance

In addition, environmentalists worry that the industry is now following proprer safetyt precautions with the chemicals it uses.

In this assignment, the author will analyze, and identify differences between the basic and base concept of international trade theories. The author will examine and critically assess the concept of international trade. This paper agrees with the economist that international trade is the interdependence of nations in terms of trade, cultural diffusion, and economic interdependency. International business trade theories are basically different theories with their concept of trade how they explain international trade. The concept of majority of economist believe that, trade is about exchanging goods and services between two people or countries within the world. People do trade because they believe that, from the exchange of goods and service, both can benefit from each other resources. They need the goods and services which they are exchanged. Though at the surface, this may sound very simple, there is a great deal of theory, policy, and business strategy that constitutes international trade. The author will talk about the different trade theories that have developed over the past century and which are mine. Most applicable in today 's business world. In addition, the author will explore the issues which impact international trade and how businesses and governments use these issues to their respective benefits to promote their international trade.

     International trade is defined as trade between two or more partners from different countries in the exchange of goods and services. In order to understand International trade, we need to first know and understand what trade is, which is the buying and selling of products between different countries. International Trade simply is globalization of the world and enables countries to obtain products and services from other countries effortlessly and expediently.

International trade is the exchange or trade of merchandise, capital and services across the world. For many countries, these exchanges can represent a very important share of their GDP (Gross Domestic Product).

Comparative advantage is a principle developed by David Ricardo in the early 19th century to explain the benefits of mutual trade (Carbaugh, 2008). Many underlying assumptions of comparative advantage depend on states of economic equilibrium and an absence of economy of scale. In reality, economies are dynamic and subject to innovation and interference; which has led to revised assumptions of return and competition (Krugman, 1987). These factors have created questions of free trade and governmental participation in an economy by the development of strategic trade policies. These new concepts do not replace the theory of comparative advantage; however, they further explain how trade can benefit a country's economy (Krugman, 1987).