Relationship Between International Trade And Marketing

914 WordsJun 11, 20154 Pages
The purpose of the present study is to provide a general overview of the relationship between international trade and marketing. It will first present a historical background about import and exports, the trade agreements and their impact. Perhaps before, marketing wasn’t considered an important branch of trade but how important is marketing for the new companies that want to go global and enter on international trade? The paper will study the different elements of marketing that comes to life in the trade process and how important it really is for the multiple MNE’S to consider and apply marketing principles. What is International Trade? International trade is defined as the exchange of goods and services across international borders and is also known as exports and imports. Exports are defined as goods and services produced by a firm in one country and then send to another country. Imports, on the other side, are goods and services produced in one country and brought in by another country. Why do countries get involved in this process? Well, countries rely on others in order to grow and continue developing. For example, Saudi Arabia, Russia and Iran are major exporters of oil making it possible for Japan to import petroleum. (Rugman, Collinson and Hudgets, 6.) A study of the University of Santiago de Compostela in Spain argued that, “traditional theories of international trade such as the comparative advantage theory, express that it would be better for

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