Relationship Between Marketing Department and Other Departments in Making Marketing Decisions

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TOPIC: Visit a company of your own choice in Kenya ( either locally incorporated or multination) prepare a case study to show the relationship between marketing department and other departments in making marketing decisions.

TABLE OF CONTENT

Page

INTRODUCTION…………………………………………………………………….2

WHAT IS MARKETING?............................................................................................3

RELATIONSHIP BETWEEN MARKETING DEPARTMENT AND OTHER DEPARTMENTS IN MAKING MARKETING DECISIONS…………………….4

1. INTRODUCTION

The Nation Media Group (NMG) founded by His Highness the Aga Khan in 1959 with two Kenyan newspapers one in English, one in Kiswahili. The company started with print
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NATION COURIER

Nation courier is a land courier provider operating in East Africa covering most of the major towns in the region and with the widest reach. Nation Courier has the widest network in the region. With a well defined Nation Newspaper network, It have managed to get a well established courier service network servicing the customers separately from the newspaper distribution.

www.nationmedia.com. Nation on the web is the most visited web site in East and Central Africa with an average of over 2.5 million hits per day.

2. WHAT IS MARKETING?

Marketing is the transfer of goods and services from the producer and provider to the consumer. It can also be defined as an organization function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stake holders (Walkie 2005). This is one of concentration under NMG focuses to increase its revenues

Marketing falls under advertising department, other NMG departments include;

a) Finance Department

b) Production Department

c) Human resource department

d) Customer service Department

e) Procurement Department

f) Circulation Department

g) Human resources Department

h) Legal Department

i) Corporate affairs department

j) CEO’s office.

3. RELATIONSHIP BETWEEN

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