Relationship Between Strategic Management And Leadership

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CITY OF LONDON COLLEGE

DEVELOPING STRATEGIC MANAGEMENT & LEADERSHIP SKILLS
(EXTENDED DIPLOMA IN STRATEGIC MANAGEMENT AND LEADERSHIP)
EDEXCEL QCF LEVEL 7: BTEC PROFESSIONAL

LECTURER: Dr Peter Mcgee

STUDENT: SYED ZEESHAN AHMED BUKHARI

STUDENT ID: 000105776

Unit Id: 01

Learning outcomes Assessment criteria

1. Understand the relationship between strategic management and leadership
1.1 explain the link between strategic management and leadership

1.2 analyze the impact of management and leadership styles on strategic decisions

1.3 evaluate how leadership styles can be adapted to different situations

2. Be able to apply management and leadership theory to support organizational direction 2.1 review
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At the end of 2012 Samsung had 32.3% share of the market according to the figures from Comscore (n.d). Samsung overtook Nokia in April 2012 to claim the top spot, a position it had maintained for long. Apple came second with 20.5% market share, followed by Nokia at 16.3% market share (Samsung dominates European Smartphone market, 2013). Being the top selling Smartphone brand in Europe, Samsung has captured 45% share of the European Smartphone market according to data from Kantar World panel Comtech (n.d). As the worldwide Smartphone sales increased by 46.9% in 2012 and accounted for 39.6% of total mobile sales, according to Gartner research (n.d), Samsung and iPhone dominated the Smartphone market. Samsung mobile phone led with 98 million units in Q3, commanding 32.5% of the global Smartphone market (Apple and Samsung lead global Smartphone race, 2012) Samsung Galaxy 9 Smartphone 's use Google 's operating system Android. They introduced its first Windows phone in 2012. They offer great variety of products that target a wide range of customer segments in the market. Example is the, Galaxy Music, which are for music lovers. It includes features like easy access to music and surrounds sound. For the people who value innovative technology, they are offered Galaxy S3, which has also a mini version for those who find it too big. (Samsung, Mobile devices, 2013) The prices for these Smartphones vary greatly to meet different consumers’ needs. Some time back, Samsung was
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