Relationship Between Trust And Trust

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For a great outcome to occur in a buyer-seller relationship, trust has to be involved. Long term business relationships are mostly constructed on only trust. When trust is yielded, good things happen to both parties. When both parties of the relationship trust each other, the results are mutually profitable. When jumping into a relationship, trust must be kept in perspective for future transactions can come out fairly and smoothly. The operation of trust will change your perspective on the foundations of how relationships are built. At the end of the day, every relationship will rely on trust. Second, I clearly identify the major dimensions of trust in business relationships and investigate its effect on long-term orientation. You may…show more content…
For organizations to be competitive it is critical that relationships between companies are actively maintained and nurtured by each of the involved parties. Trust is the inclination to be dependent on the opposite party on whom one has confidence in. The business school of France defines the feeling of trust as a “belief or an expectation about an exchange partner that results from the partner 's expertise, reliability, and intentionality stated” (Lindskold 1978). When carefully analyzing trust two key components can be noticed immediately. One is credibility, which is based on the buyer relying and believing that the supplier can effectively satisfy his or her needs. The school of Business of france has also said that trust is based on a “partner 's experience and reliability that focuses on the objective credibility of an exchange partner: an expectancy held by an individual that the partner 's word or written statement can be relied on”, (Lindskold 1978). Benevolence, one of trust key components, focuses on the motives and intentions of the exchange partner. This dimension includes the “qualities and characteristics attributed to the partner rather than its specific behaviors” according to three researchers from the University of Oxford (Rempel, Holmes, and Zanna 1985). At times, suppliers may have overall good intentions for buyers but it is the competing demands and other situations outside of the suppliers control that makes the supplier not act the
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