Relationship In Travel And Tourism

You should develop information provided in P1. You need to consider why these links exist and why relationships are formed, explaining how they affect the organisations concerned. E.g.

Majority of the tour operators are a niche market where one of the tour operator is not. As seen on the map, Topdeck, Contiki, STA Travel Australia and Viator is targeted to a specific age group. Topdeck is targeted to ages between 18 to 30 year olds, Contiki is targeted to ages between 18 to 35 year olds, STA Travel Australia is targeted to under the age of 26 and Viator is targeted to ages between 13 to 72 year olds. Travelmarvel is targeted to everyone with a higher status because majority of the people who takes Travelmarvel is around the age 55+ and their income is stable. Also this tour operator has a great image and reviews hence people will take it. Whereas, the other four tour operators are budget friendly since it is targeted to young adults where they may be still studying and paying their education

* Travel agencies: Travel agencies have strong relationships with the cruise industry as they book around two thirds of their cruise. Although this percentage is declining due to the growth of consumer knowledge and technology the percentage of cruisers using travel agents is relatively strong. (UCLIA)

The organisation I have chosen to base my document on is RSD Travel. This firm is a small based travel agents that is run by 700 motivated employees and works closely with high end newspapers such as the ‘Daily Mail’, this enables them to attract more customers by targeting the broader audience. They work with a handful of destinations to match a price that is best suited to you. They also work in particular with disconcerting holiday makers in order to satisfy their needs as much as they can. They also provide tours that represent especially good value for money, and the process of booking directly with this company means that there are no middlemen with extra fees, and you also receive visibly, qualified advice. RSD Travel Ltd is a London based company which was founded in 2011 and was previously known as RSD TRAVEL AGENCY LTD until they later changed it in November of that month. The company’s main aim is to provide low cost holidays by focusing on small handpicked destinations to organise ‘special premium holidays’ for holiday makers in search of highlight’s, educational and

Forging a new horizon of traveling, Allegiant Travel Company is an airline company that offers airline travel from smaller cities to vacation destinations, for competitively lower prices (3). What makes this company different from others is their plan itself - most of the cities they fly from rarely get attention from the larger airlines (4). In addition to their cheap fares, Allegiant Travel Company offers bundle deals with hotels, rental cars, and other amenities that might be useful when traveling (3), a major factor in the purchasing decisions of their customers, and ultimately the company’s economic state.

In next 10 years two types of vertical integration will turn out to be more regular; the first is Large resort organizations will begin owning their own companies such as cruise ships or airlines. The second being Travel organizations assuming control in administration and possessions which would excel booking at just their lodgings. This implies for the buyer that the hotel business is moving far from an administration industry and more toward a benefit based industry. In travel organizations, the vertical integration would be a forward integration. This is because the business would start at the travel agency and end at the actual stay in the hotel. In light of the fact that the vertical integration is about expanding benefit through various stages in the

chart with details of the main ways in which tour operators work with travel agents,

The global hotels issue is that the cost on hotel spending is high. The annual total spending in 2003 was €70M. Although Betapharm has a global travel agent, employees are acting as independent agents when making hotel reservations. Each employee has his own set of preferences and criteria. The company has a large supply base of over 1,500 hotels currently being used. If Betapharm changes to

Many of these offer specialised services to individuals, companies and other bodies, both in Britain and internationally.

Charter airlines seek to either provide a high-end business experience or a full holiday package to customers. In recent years charter companies have lost consumers, particularly in the United Kingdom, as can be seen in Appendix B. However, Thomas Cook and TUI, two of the largest charter companies, have made some adjustments to try to create more interest. One method they have employed to restructure their air capacity has been to reassign seats to a variety of sources, through charter, scheduled and in-house flights as shown in Appendix C.

A travel agent 's role is to help people plan, choose and arrange their holidays. They offer advice and opinions on places to go, how to get there, where to stay, as well as local tourist attractions, events and customs. Some of the roles and responsibilities that travel agents undertake are booking holidays (both transport and accommodation), dealing with queries and complaints, selling holidays insurance, and meeting profit or sale targets.

It is important to research the specific segments in order to market the product correctly to each segment.

The first guest contact with the marketing and sales department is usually through the hotel’s switchboard. A competent switchboard operator who is friendly and knowledge- able about hotel operations and personnel will make a good first impression, conveying to the prospective client that this hotel is competent. When the guest finally arrives for the function, the first contact with the hotel is usually through the front office staff. The front office

For this task the author will be discussing the factors which influence the travel and tourism industry and defining the marketing mix.

Their offices would include customer service agents, also known as travel agents, at desks and computers ready to punch in when, where, and what you wanted to do on a trip. Their offices would be filled with posters of exotic locations and pamphlets full of information and ideas to make your vacation perfect.