Relationship Of Etihad Airways

r market by entering into strategic code-sharing agreements with international carriers, such as Cathay Pacific , and American Airlines

In the aviation industry, strategic alliances come in the form of bilateral or multilateral agreements where allied airlines share similar business objectives and coordinate their services to achieve their common goals. According to Doganis (2006), they involve use of a common brand, a uniform service standard, and the asset co-mingling of aircraft, staff, traffic rights, terminal facilities or capital resources to identify the airlines that are in a strategic alliance. Global airline alliances also exist in the aviation industry. Alliance, OneWorld, and SkyTeam were launched between 1997 and 2001, and each contain a dozen or more members. Figure 1 displays the differing levels of coordination between partners in the various partnership types.

The company can create strategic alliances and promote growth in the airline industry by leveraging code share agreement with other airlines. Codeshare arrangement between airlines has been a developing strategy on the rise within the airline industry, where one flight operated by an airline is jointly marketed as a flight for two or more airlines. This approach has been a key feature in promoting major alliances between airlines. It offers the airlines the opportunity to broaden its services in unfamiliar, new markets and destinations as well as assist in reduce operational cost, since the airline would sacrifice its capacity to the operating code sharing partner who bares the operational cost. Code sharing creates opportunity for airlines to establish connections beyond their own network and boost sales across the industry.

In an interview Adam Carson, BA CityFlyer’s managing director had said that they started just as a business but then they listened to their customers and expanded their business. The key to their success is by satisfying their customers and expanding on their choice of destination. They have also added more airports for more flights to take off and for customers to travel easily. (2017, NA).

The saturation of many of their markets by other competitors (both air and land – particularly AWE along the eastern seaboard of the United States), as well as previous mergers and acquisitions, forced the market to become an oligopoly; where one competitor makes a

In this individual assignment, reading material, including the different ways companies innovate, re-energize a mature organization, and change corporate culture, provide the basis for analyzing British Airways’ (BA) transformation and the challenges encountered in making an organizational change. Identification of critical factors leading to their successful transformation as well as the steps, sequence, and risks taken to transform the organization and personal assessment of what could have been done differently is provided in this case study.

• Economic crises & Terrorism. Competitors (Lufthansa, Air France, and KLM) Natural disasters e.g. Iceland Volcano eruption.

Airline companies co-operate with their alliance partners through code sharing, franchises, block space agreements and frequent flyer programs to reach out to their global customers

Emirates is not the only gulf carrier that is showing some form of dominance or its potential to have the top 10 most market share. Etihad is the eight largest airline in Australia. Although Etihad doesn’t greatly impact the Australian market like Emirates, it currently has the same number of seats to Australia as

* Membership of any airline alliance will help to increase reach via code share agreements

The idea of a codeshare was to allow multiple companies to sell seats on a flight without them having to actually fly the route . New codeshares are constantly being created as airlines see opportunities to increase frequency of flights to certain destinations. Recent codeshares have been developed between JetBlue and Turkish Airlines , Sri Lankan and Finnair and US Airways and British Airways .

The logo of Etihad Airways is written in gold. Gold is an integral part of the Arabian culture. Not only does the color imply high status, but it also suggests that products and services from the brand will be of high quality and high price. This perfectly aligns with the mission statement of the organization. Similarly, the Etihad headquarter in Abu Dhabi is a magnificent structure across a significant chuck of Khalifa City (Etihad Airways, 2015). The Etihad Airways area compromises of various strategically placed towers which features various amenities such as SPA facilities, high end restaurants, tailoring services and various retailers for the Etihad community. The design of the corporate buildings as well as the interior architecture is designed using “blue” as a central color to provide a senses of coolness in the desert heat. Internally, all of the buildings are highly high-tech, displaying the latest security and network technology. The gliding rich glass walls and shiny dark green based marble floors reflect the prestigious status of the organization. Additionally, environmental sustainability is a central focus of Etihad. Hence, a majority of their work in stored electronically in their intranet. Additionally, a large portion of the homepage of the intranet is dedicated to human resources and E-volunteering. It depicts the level of importance Etihad places on their employees as well as corporate social responsibility. Inevitably,

British Airways global CEO Willie Walsh finds India to be one of the fastest growing aviation markets in the world. Walsh, who was in Mumbai on September 3rd, 2010 to announce a code-share agreement with Kingfisher Airlines, says that despite the airline facing mounting competition from other international carriers operating in India, he is not worried as India has huge growth potential

Being one of the top airline industry for almost half a decade, Kingfisher airline went into bankruptcy recently. Unstable top management coupled with some bad decisions hampered the growth of kingfisher Airlines. Constant change in the management, sudden shift from economy segment to luxury segment, a decision to buy Air Deccan even though Kingfisher was not making enough profits, lack of strategic decision from top management to tackle the soaring fuel prices tied with some other unhealthy decisions made them to face the contraction portion of business cycle. Kingfisher Airlines did not recover well from that stage and at the certain time even government denied to bailout kingfisher from bankruptcy, management staff went on indefinite strike because of the unpaid salaries, as time passed by customers started to lose trust and there were no hopes for kingfisher other than shutting down.

Etihad Airline was very popular of the flag hauler in the UAE in September 2005 through Royal Decree delivered by Sheikh Khalifa. It is basically on paid amount of $ 600 million. The provided to service of drove by the flight to Al Ain on 6 December 2004. In during December 2004, Etihad airline was launching basic set-ups by the launch of facilities to Beirut capital of Lebanon. It is a formulation of Etihad airways, Gulf Air was the first invention at Abu Dhabi Airport. It is co-owner of Airways in Bahrain. Etihad air is one of the second largest airways among their UAE flights. One of the best numbers of name is Emirates Airline. It is main office located in khalifah a city of Abu Dhabi. This office beside international airport of an Emirate. The Etihad airway was originated by Prince of Abu Dhabi, Etihad airline was begun on September 2003 by the Abu Dhabi monarch.