Relationship of Cultural Diversity and Employee Motivation in Europe

Researchers often times are faced with the decision of choosing a methodology of research; either Quantitative or Qualitative that they think best fits their study and objectives. This choice is guarded by the topic of study, the advantages and disadvantages, and the strengths and weaknesses of using either one or the other type of the methodologies.

Research methodology and methodological approaches that is, the structured process of conducting research and the overall concepts and theories which underpin research respectively (Bryman, 2008), occupy a central position in the research process as they are both shaped by and translate the researcher’s epistemological position. Epistemology then refers to a researcher’s philosophical stance about the nature, derivation and scope of knowledge (Gilbert, 2008). These positions are seldom ‘spelt out’ but rather understood in the matter of research methodology and approach (Sarantakos, 2005).

This section of the article shall address the approach used in the case study, providing explanations of the preferred research method, sample details, variables under examination, data collection

The deductive approach is the opposite of the procedure followed in inductive research. The study

This section provides an introduction to the different types of research paradigms and methods before concluding on the approach that this study will undertake.

Chapter 3 sets out the research strategy inclusive of the challenges found alternative methods, and scope of this research paper.

Most businesses will compete for the global platform. So promoting cultural diversity is no more of a legal issue but also a moral one as well and a business obligation. One benefit of managing cultural diversity in the work place is the direct impact on productivity and profits. If and when a company decides to invest in a diverse group of people, it’s the diverse work place ethnics, innovation and perspectives and innovations, experiences, and ideas invested in the business’s way of working.

As a result of increasing numbers of immigrants, cultural diversity has become a common display in the workplace, which means having a blend of cultures in an organization. It is important to understand each culture individually as they possess their own values and beliefs. Organizations must incorporate these differences to motivate employees in order to successfully achieve a company 's goal. If employees accept the organization’s goals, it can direct the company to success with higher productivity and effectiveness. Socialization also plays an important role, as it helps increase employee loyalty and motivation, which then leaders io to higher effectiveness and efficiency. During the socialization process, an employee is responsible for familiarizing themselves with their tasks and role in the company, and later on learning and adapting to the organization’s culture. Both cultural diversity and socialization are relevant in the field of human resources because they influence how management should govern its employees to achieve successful organizational performance and meet strategic goals. This paper will illustrate various benefits and consequences of

The journal paper ‘Cultural diversity and team performance: The role of team member goal orientation’ by (Pieterse, Van Knippenberg & Van Dierendonck,2013) is to investigate the members goal orientation in the relationship between performance and cultural diversity. The contribution of Pieterse, Van Knippenberg & Van Dierendonck (2013) is that they have developed and test the theory under the CEM model on how achievement setting stimulates the team member goal orientations that affect performance relationship. Pieterse, Van Knippenberg & Van Dierendonck (2013) also stated that pervious researchers have recognized the performance benefit of diversity could have stronger creative, problem solving and decision- making on more complex task but they missed one perspective, which is not only the relatively objective task feature may have a role, but also the motivational orientations that are cause by a given achievement.

A researcher has to choose a topic of interest to investigate and the topic usually determines what type of design to use conduct research. The two designs (quantitative and qualitative) that researchers will choose from depends on the research questions and hypothesis. In most cases the designs will contain some of the same elements but the data, and results will differ in the end. This paper will examine quantitative, qualitative and mixed methods research design of the two articles.

Corporate culture is an intricate component of an organizations identity. Fortune 500 corporations have used corporate culture as a trademark. Apple Computers, a leading technology corporation, leverages its brand by promoting connectivity between all Apple devices. Walmart Corporation requires all associates to dress in dark blue shirts and beige slacks. This document will discuss cultural assessment tools used in assessing organizational culture and gaps within formal groups, leadership styles and techniques that influence social culture and diversity within formal workgroups, description of social culture that influence productivity within diverse workgroups and social culture and diversity of formal group members and the influence on organizational culture.

Research approach – A deductive approach will be adopted to thus study in comparison to (Morgan spurlock) A deductive approach is where the concern of a hypothesis based on existing theory and then designing a new strategy (Wilson,2010), (Saunders etal,2007). This approach establishes a relationship between the theory and the results and logical reasoning is developed (Bryman & Bell, 2007).the data findings would be compared against existing literature view; I will compare this to (Morgan, Spurlock).

Research methodology is a way how the research is conducted step by step and in order. There are two methods used for data collection which is the primary data and secondary data. These data can be obtained and used many ways. The data is taken and analyzed in advance to produce a result that we can use for research and future reference. This study will relate to the objective we want to achieve and finding the answer to every objective we seek. In order to successfully achieve the objectives we seek, we must know

Qualitative and Quantitative study designs both can be beneficial in research design. They both provide valuable options for researchers in the field. These techniques can either be used separately in a research study or they can be combined to achieve maximum information. This paper will define the terms qualitative and quantitative; describe the similarities and differences between each; discuss how qualitative and/or quantitative research designs or techniques could be used in the evaluation of my proposed research; and discuss why linking analysis to study design is important.

Workforce diversity is a complex phenomenon and a major challenge for HR managers in MNCs. The case presents a Danish MNC, Danvita (not its real name)that has committed to pursuing a diversity strategy. The essence of a diversity strategy is a commitment to providing equal opportunities for employees regardless of their gender, age, nationality, disability and political and sexual orientation. In this case our focus is on cultural diversity. Drawing on individual perceptions of Danvita employees this case explores how Danvita’s diversity strategy in relation to national culture is experienced by Danvita’s employees.