Relevance of the Study and Knowledge of the Consumer Behavior to Marketing Strategists

Study the market, its structure, identify attitudes and behaviours of consumers, this is the first step of marketing. Among the range of behaviours and characteristics of potential buyers, it is necessary to identify homogeneous groups or segments of customers, assess their importance and possible development.

In this course, it is mandatory to do practical study about consumes of a specific company or product. This study and the resulting report was conducted and submitted as a partial requirement for the Consumer Behavior.

This model is important for anyone making marketing decisions. It ensures the marketers consider the whole buying process rather than just the purchase decision.

Understanding consumer behaviour is essential to succeed in business. As Solomon et al. (2013) stresses, businesses exist to satisfy consumer’s needs. By identifying and understanding the factors that influences their customers, firms have the opportunity to develop a more efficient strategy, marketing message and advertising campaigns that is more in line with the needs and ways of thinking of their target consumers (Perreau, 2015).

Batra, S. K., Kazmi, S. H. H. and Batra, S. K. (2009). Consumer Behaviour-2nd. New Delhi: Excel Books India.

30) A definition of marketing strategy is: a planned design to reach the largest portion of the market by leveraging the benefits of both low marketing costs and promotion using the mass media to reach the largest audience.

In today’s world of various products and services, businesses aim to excel and lead the competition by marketing the most number of consumers, which is a full time endeavor of business. To survive in the market, a firm or an organization has to be constantly innovating and understand the latest consumer trends and tastes. Marketers need to understand consumer behavior because the decision-making process for consumers is anything but straight forward. Consumers’ behaviors and their purchasing patterns is a huge advantage to understanding the way customers think and the reason for their purchases. Therefore, the study of consumer behavior is important because it allows the

My perception between marketing and consumer is that, there must be enough consumers to form a market, which comes up with marketers starting using strategies for “Marketing”. The relationship between marketing and consumer has always been varying. In the modern society, consumers are tend to be more demanding with their growing affluence, growing complexity of goods and services and also have more leisure. It has become more challenging or the organisations and especially in the service industries sector. (Nair, Suja R, 2009, p.467)

The purpose of this exercise is to broaden your understanding of consumer behaviour by bringing

Recognition of consumer behavior towards the decision of marketing strategy is necessary for developing effective marketing plan

An understanding of what customers need and value is central to marketing. Creating a marketing strategy and selecting the right marketing strategy will allow the firm to get the data on the right target. After finding the target market the firm can set up the marketing mix. Product, place, promotion and price all are essential to directing the firm to sell the product. The customer is not a part of the marketing mix because the customer should be the target of the marketing mix. Understanding what they customer needs and want will help improve the product and

Consumer behavior is the most important factor which we need to concentrate. The more we understand this factor the more success for our business. In our case, we focus on the following elements:

Understanding consumer buying behavior entails marketing, relationships, and consumer behavior. Consumer behavior comprises all the consumer decisions and activities connected with the choosing, buying, using and disposing of goods and services. Marketers must pay very close attention to consumer behavior that occurs before the purchase and after the particular product has been used. Studying consumer habits is one of the steps in marketing search and analysis. In addition to other basic principles of consumer buying habits, marketers also need to study the decision and actions of real people. Until recent history the study of consumer behavior was focused on generalized consumer decisions. With

To understand the consumers in the target market, marketing managers rely on the 7 O’s framework of consumer research.

This essay will discuss the marketing environment as a whole, and will look in detail at certain aspects