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Reliability And Accuracy Of Polls

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This essay is looking in depth at the reliability and accuracy of polls in the media.

Polls in the media
Abstract
The aim of this analytical essay was to investigate the reliability and accuracy of polls in the media. The report includes both the strengths and weakness of the three selected polls, two of which were conducted over the internet and the remaining over the telephone. This investigation is aimed to look in depth at the methods of survey and the variables within it that may or may not have sufficiently controlled or not. After the research that had been done, it was evident that there were many faults in the survey system.
Introduction
Polls are a casting of votes that are supplied to a targeted audience, these audiences range from 18 to 50 years although this can vary depending on the subject of the questionnaire. A poll is a specific question supplied to the public in order to gain an average opinion on the matter. The participants can then choose one of the multiple answers that are predefined. A survey is similar to a poll in some ways such as the series of questions provided to civilians to answer, the only discrepancy between the two is that there is a wider range of question types.
There many different types of polls such as a push poll, opinion poll, benchmark poll, brushfire poll entrance polls and exit polls. A push is a seemingly unbiased survey that is conducted over the telephone by supporters of a specific political candidate. They then try to

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