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RenaultÂ’S Logan Car: Managing Customs Duties for a Global Product

Decent Essays

CASE: GS-62 DATE: 04/29/08

RENAULT’S LOGAN CAR: MANAGING CUSTOMS DUTIES FOR A GLOBAL PRODUCT
There are some commodities with very high levels of complexity with respect to customs duties. Because of this, we must have some specific knowledge of what duty optimization, drawbacks, specific regime, and automotive laws are. —Isabelle Roca, Customs and Trade Manager, Renault

Renault designed the Logan car to address the needs of new, high-potential markets around the world. Initially launched in 2004 in Romania, plans for the Logan called for it to be distributed throughout South America, Asia, Eastern Europe, Africa, and the Middle East. The Logan was an important part of Renault’s strategy to grow revenue and increase profitability. …show more content…

This division represented 95.3 percent of the company’s revenue in 2006. The Sales Division provided financial and commercial services, and was comprised of RCI Banque and its 60 subsidiaries. The company produced automobiles under several brand names—Renault, Renault Samsung (South Korea),4 and Dacia (Romania).5 6 An alliance between Renault and Nissan began in 1999, when Renault invested a 44 percent stake in Nissan, which was nearly bankrupt, and tasked Carlos Ghosn with running its turnaround.7 8 Shortly after in June 2001, Ghosn was named CEO of Nissan.9 From Renault’s point of view, the alliance with Nissan opened access in new markets, including those in North America and Asia. The combined entity became the world’s fourth largest automotive company. Collaboration between the two companies occurred in various areas, including joint research and development (R&D) projects, the transfer of Nissan’s manufacturing practices to Renault, a merging of their distribution networks, the establishment of a joint information system, a plan to
“2006 Annual Report,” Renault. Ibid. 4 Samsung Motors had been wholly owned by the Samsung Group until 2000, when Renault purchased a majority stake in the company. 5 “Renault SA,” Thomson One Banker, 2007. 6 “Renault,” OneSource, 2007. 7 Monica Langley, “For Carlos Ghosn, Fast Lane Gets Bumpy – Inside the Auto Chief’s Hyperefficient World of Hands-on Managing; Can It Really Save the

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