Renault Product Analysis: Suvs) With Respect To Competition

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Renault product analysis (SUVs) with respect to competition (what others are doing/have done) Offerings in India 1. Logan in partnership with Mahindra & Mahindra 2. Fluence ( Premium Sedan) 3. Koleos ( Premium SUV) 4. Pulse 5. Duster ( Compact SUV) Competitor Product Analysis 1)Renault Offering - Duster Competitive offering - Ford’s Compact SUV EcoSport , Tata Safari, Premier Rio, Mahindra Scorpio The Duster took the Indian market by storm. It fuelled the segment of compact SUVs and grabbed a 23 per cent market share within a year. The Duster's success was such that Renault had to triple production within months of its launch from seven per hour to 20 per hour. The Renault Duster's success, in my opinion, can be attributed to the following factors: 1)Category growth: Growing demand for SUVs due to a number of launches by both Indian and foreign car makers, as is the case in most markets. 2) Competitive pricing: Almost all SUVs had been priced above Rs 15 lakh, with most foreign models priced above Rs 25 lakh, creating a sweet spot at Rs 10 lakh and below, where the Duster is perfectly priced. 3) Safety: Given the bad traffic in most cities and horrendous accidents we see every…show more content…
Renault Offering - Logan Competitive offering - Maruti Suzuki Swift , Tata Indigo CS, Ford Ikon , Hyundai Accent The price point for Logan was a major problem. The petrol range starts at Rs 4.43 lakh going up to Rs 5.32 lakh and the diesel variant is priced at Rs 6.68 lakh. The competitors of Logan in the low cost segment, like Maruti Swift Dzire and Tata Indigo CS, had much more aggressive price tags, and cars like like Ford Ikon and Hyundai Accent that were available in a price bracket close to the Renault model put pressure on demand for Logan. The reason for Logan having to price higher than its other low cost competitors was the fact that 50% of Logan's parts and the engine itself were sourced from France, which is higher than any other manufacturer. As a result costs went
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