Renova Case Study

The agency mission is a simple one; to better the life of living. It is guided by their core values which are: provide service to the community, respect the law, have leadership, know what to say and do, and have respect for the people. They plan to accomplish this mission by

The case shows that their current end customers tended to be baby boomers (born 1946 – 1964) and generation x (born 1965-1984). Many of the baby boomers owned their owned homes and showed that they achieved personal

Mission statement: Our mission is to help people live healthier lives and to help make the health system work better for everyone.

The retail market for home décor is very competitive. There are a variety of stores and catalog retailers that offer similar merchandise. Major players in the industry include Bed, Bath & Beyond, Cost Plus, World Market, and Williams-Sonoma. Specialty sections of large department stores also provide competition. Opportunities in retail home décor include attracting viewers from television networks, specializing in home décor. Home & Garden (HGTV) and the Do it Yourself (DIY) network are two examples of networks that encourage interior home design by the novice. Retail home décor products are often featured on television networks which provide a way to market their merchandise to consumers. Threats to the industry include an increasing number of home décor retailers that provide competition. In addition, wholesale clubs contain home décor departments which have a tendency towards lower prices. The current energy crisis, sub-prime mortgage debacle, and increasing unemployment rates also pose a threat to the industry.

While Lowes and Home Depot follow similar differentiation and low cost strategies, there are a few differences in marketing due to the fact that Lowes seems to be more targeted towards women with bright and colorful displays, wide aisles and product stacking that is lower and easier to reach (Clemons, 2012). While this is a calculated decision because women make 80% of home improvement decisions, it may distract from growth in the contractor business since the vast majority of home improvement professionals are men. The advantage shifts toward Home Depot since men also spend thirty five percent more than women on home improvement supplies therefore, attracting men may actually be more efficient in terms of return of investment (Goodfellow, 2013). The ability to quickly locate products and return to work is a tremendous advantage for contractors who would prefer to be on the job instead of leisurely strolling the aisles of a store while examining multitudes of options. This may be a major component of Home Depot’s rebound since they derive a larger percentage of their sales from professionals and the rebounding housing markets and rebuilding efforts from Hurricane Sandy have introduced significant cash flow into the industry (Cheng, 2013).

1. Since its customers were seeking to fulfil an essential housing need, its customers were less affected by changes in general economic conditions.

The procurement policy has changed to include higher product lines like Thomasville furniture and RIDGID tools known high-end items in the furniture and professional grade tools industry. In addition, Home Depot has collaborated with Martha Stewart Living offering a select brand of home improvement merchandise in certain types like paint, outdoor living, and home organization merchandise from Martha Stewart Living (Home Depot, 2013). By modifying strategies from internal industries such as example design stations that drive merchandise, the emphasis should be retaining the consumer through purchasing Home Depot’s products and guaranteeing that products remain available. Home Depot has changed their strategy and policy of purchasing to reflect the changes in the domestic market. Given is an outcome to raise demand for a service, fluctuating the demand curve to the right. By adding features to the provision or constructing it quicker or more dependable, Home

Income level data is a good indicator of residents’ spending power. Income positively correlates with retail expenditures in many product categories. During market evaluation, retailers look at the median or average household income, and seek a minimum number of households within a certain income range prior to establishing a business or setting prices. Another common practice is to analyze the distribution of household incomes. Different businesses may avoid extremely high or low-income areas. Some specialty fashion stores target incomes above $100,000.

Houzit is a retail store heading into its third year of operation. The store has been well received, and marketing is now critical to its continued success and future profitability. The store offers the most extensive selection of in-stock decorator fabrics as well as a resource for special ordered fabrics. The basic market need is to offer a good selection of decorator fabrics at reasonable prices, for the "do-it-yourself" and the "buy-it-yourself" customers, through a personalized retail store that offers excellent service, design assistance, and inspiration for people to redecorate their homes.

Discuss this product in terms of its repositioned target market demographics using U.S. Census Data.

Demographic and geographic segmentation should be used to view the market structure. The use of multiple segmentation bases allows for a more accurate analysis of the market. Demographic segmentation, particularly age and life-cycle segmentation, should be applied on the population. The segments would consist of children, young adults, middle-aged adults, and elderly or disabled individuals. According to Mintel, higher-income households are “more likely to purchase DIY home improvement items” such as a robotic lawn mower. Generally, middle-aged and elderly individuals have higher incomes or savings in comparison to the remaining population; these individuals can afford houses with spacious lawns which require frequent mowing. Children are dependent on their guardians, while young adults are more likely to live in temporary housing such as apartment complexes where lawn mowing is managed by third parties such as

The target consumers are people still in or just out of college, therefore in their late teens to their late twenties. With a pale

A personal mission statement is a philosophy or creed that one plans to follow in daily life. It is usually designed with positivity, purpose, and with personal goals for every aspect of life such as career, finances, etc. It also focuses on personality traits that one would like to possess and the accomplishments that one wants to achieve, both short-term and long term. It also houses the individuality of the person writing it. Every person writing a personal mission statement is will produce a different statement. This is primarily because people value different things, characteristics and have different goals. The purpose of this paper is to explore my mission statement (Covey, 2013, pp.113).

IKEA’s strategy before the mishaps in America could be characterized as going against the norm charting their own path to success using low priced manufactures to secure lower selling prices aimed to target those who were of older age and of middle class standing. Their new strategy was to target those of a younger demographic, young married couples, college students, and 20-30 something singles. By reemphasizing design, promoting through hip quirky advertisements, and encouraging consumers to do away with their old furniture, IKEA revenues doubled in a four-year period. IKEA today has adapted somewhat of a local customization strategy where their store layouts will resemble that of many local household layouts as proven by their success in China where they failed to expand beforehand. They also keep their prices extremely low in some areas as China by sourcing a large percentage of products in the area of operation.

Customer tends to position a brand perceptually, In our respondent’s mind they perceived that IKEA is for people how rent house and who do not have considerable salary.