Report: Australian Stereotypical Contradictions Essay

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What Effect has Stereotypical Contradictions had on Developing the Australian Identity?
Jarrod Melmeth (c3202088)
The University of Newcastle

Tutor’s Name: Jennifer Saunders
Due Date: 12 October, 2014
Word Count:

Table of Contents
Abstract
2 Introduction……………………………………………………………………………... 4
3 The Typical Aussie……………………………………………………………………… 5
3.1 The Rugged Bushman………………………………………………………………. 5
3.2 The Alcoholic……………………………………………………………………….. 5
4 The Landscape………………………………………………………………………….. 6
4.1 Red Dirt and Deadly Creatures…………………………………………………….. 6
4.2 Beach Bums, Tans and Thongs……………………………………………………... 7
5 The Way of Life…………………………………………………………………………. 7
5.1 Beers, Barbeques and Footy………………………………………………………… 7
5.2 Patriotism,
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This can be seen as a potential halt in the development of Australia’s national identity as other countries may ridicule and mock the way in which they believe Australians live.
2.2 The Alcoholic

When an individual discusses alcohol consumption and stereotypes the first thing that comes to mind is Australia and it’s ‘boozy’ culture. According to the Alcohol in Australia: Issues and strategies report undertaken by the Ministerial Council on Drug Strategy in the early days of Australia’s civilisation it shows that in the 1830’s in New South Wales 13.6 litres of alcohol in its pure state were consumes each year by an individual, predominantly males. Furthermore in more recent time’s mass media events have highlighted the positive framing of alcohol, with alcohol developing an identity with high profile sporting and cultural events (Strategy, 2001). This is ‘proven’ to be true in relation to stereotypes given to Australia around the world as a common theme in any alcohol advertisement is the relation of alcohol and having a good time at a major sporting event. When watching a sporting event the viewer is often bombarded with alcohol messages through “Teams, athletes and coaches often being captured in the media celebrating a win with alcohol” (Cox, 2014). Also the viewer is bombarded in the way that

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