Report For The Board Of Directors

1572 Words7 Pages
Student number :15093897 Name :Bowen Zhang Title: report for the Board of Directors of SportsRite Introduction This report will give to SportsRite of the Broods Directors. The result will dived 2 parts , In the first part I will write about some issues factors and Internal analysis driving the sports retail industry ,analysis of the internal environment within the business and your strategic recommendations based on your analysis of the external and internal environments.In the part 2 , I will put some external factors together to get the proposed strategy and what’s the target of future . Method: Introduction Internal Analysis Marketing issues human resource issues Operation Issues Financial Issues Conclusion Recommendation Bibliography Internal Analysis In the Internal of Company ,We need to explain Identify market segments . Decide which segments to target and where to position ourselves . Implement an appropriate marketing mix. Marketing Issues In the Marketing analysis part , first things , we need to know What is Marketing ? Marketing is a process by which companies create value for customers and build strong customer relationships to capture value from customers in return . Dividing a market into distinct groups with distinct needs, characteristics or behaviors. The process of evaluating each market segment’s attractiveness and selecting one or more segments to enter Arranging for a product to occupy a clear, distinctive and desirable place
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