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PREPARED FOR Peter Provan – Creating a Culture of Customer Care Margaret Scotland – Analysing and Presenting Complex Communication Class: HNC Administration and Information Technology Please make the suggested amendments and re-submit. Tesco Customer Care Strategy Report Submission Date: 6 November 2014 Ayat Hassan Contents Terms of Reference_____________________________________________________3 Procedures_____________________________________________________________3 1.1 Internet 2.2 Class hand outs 2.3 Library Findings___________________________________________________________3 3.1 Background of Tesco 3 3.2 Tesco’s mission statement structure 4 3.3 Tesco’s organisational objectives 4 3.3.1…show more content…
3.2 Class hand outs Class hands out on customer care were referred to for this report. 3.3 Library Various books were scanned to enhance the understanding of customer care strategies. 3. Findings 4.4 Background of Tesco Tesco is the biggest retail chain in the United Kingdom. Tesco was first founded in 1919 when Jack Cohen started selling surplus groceries from a stall in the East End of London. Along the years, their business has grown and currently Tesco operates in twelve countries around the world, employs over 530,000 people and serve tens of millions of customers. The brand name Tesco was formed by the combination of the initials. Between 1955 and 1960 over 500 new stores were opened. Tesco had become a common name, not only for groceries, but also for fresh food, clothing and other. 4.5 Mission statement Mission statement is the creation of value for customers to enable them earns their lifetime loyalty. From the research undertaken it was establishes that Tesco’s mission statement is ‘We make what matters better, together.’ (http://www.tescoplc.com/index.asp?pageid=10) In Tesco, there are five main visions that describe the kind of company it wants to be. The first is Tesco want to be needed and wanted around the world, not only to be the shop of choice for customers but also the place people want to work, a business that communities welcome and the
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