Report for Geely International Corporation

3015 Words13 Pages
MK4024 Contemporary Marketing Assignment: Report for Geely International Corporation ID: G20583375 Contents: Section1. Market segmentation, targeting and positioning for the EC7…………………....3 Section 2. The Marketing Mix for the EC7…………………………………………………7 Section 3. The Capabilities of Market-Driven Organizations………………………………11 Appendix A………………………………………………………………………………...13 Appendix B…………………………………………………………………………………13 Bibliography………………………………………………………………………………...14 Section1. Market segmentation, targeting and positioning for the EC7. Nowadays there are millions of companies all over the world. Every day they try to bring something new in the market so they can expand and develop. When the existing company is trying…show more content…
After reading that information we can say that Geely Emgrand EC7 is not far by analyzing all main criteria and it has very good chances to compete with companies which had very profitable sales in 2011 what will bring a good revenue in the company. * Cost of reaching the segments. When people are looking for a new car they collect a maximum of the information from all the resources, so if Geely International will use magazines, TV and newspapers for presenting and advertising Geely Emgrand EC7 model, it will be easy enough to reach many buyers. * Compatibility with organization’s objectives and resources. Geely International has all resources in UK in order to operate how it is planned, so in our situation the company will not face many troubles. In order to be at the place where we want to be we should think more about consumers (starting point for any marketer) so we are going to target 3 types of segmentations which are more affectively may cause the good reputation of Geely Emgrand EC7 and bring good revenue in Geely Company: * behavioral (product features) – everyone is willing to be in safe and secure atmosphere, so since Geely Emgrand EC7 has received five stars for safety according to C-NCAP, for which it was unofficially recognized as the safest car produced in China (Datcik, 2011), it can
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