Report of Consumer Satisfaction of Mcdonald's

McDonalds regarding first customer contact usually depends on how busy they are. Sometimes I get greeted at the door and other times when they are really busy it’s not until it’s my time to order. This is one of the annoyances. When they are busy the wait time is can be long. In addition to this when standing in line you’re not sure if your standing in the order line or the line waiting for food to come out. Not sure how the phone line system is for I have not needed to use it. Other customer conveniences that they offer are now a mobile app so you can get coupons and rate their service. To increase convenience and timing for McDonalds I

McDonald's has successfully met the demands of its customers by gradually adding to their menus. Breakfast meals, hamburgers, chicken, salads, salads and even desserts are provided by the restaurants which aids in the success of McDonald's. The organizational structure for McDonald's

Mcdonalds is a company that is all about getting your product ordered, made, and delivered as fast as possible, while using the least resources as possible. The McDonald brothers created a system called the Speedee Service System, which helped make the food as fast as possible. Before the Speedee System, restaurants employed short-order cooks, who specialized in making food that had a short preparation time, to get the food made quickly. The chefs required lots of skill and training however, and were often in high demand. The Speedee system however, used many unskilled workers, each who did a small step in the production repetitively, very similar to how Ford’s assembly line worked. Having each resource, whether it be worker or machine, specially dedicated to doing a certain job makes the whole production line much more productive. One example of this is a worker whose job is to receive calls from a mcdonalds drive through. The worker receives calls from Mcdonalds all across the country, in a special call center. As soon as she finishes taking the order and sending it back to the workers in the McDonalds where the order originally came from, she immediately receives another order from a McDonalds somewhere else in the country. Having a dedicated call center not only cuts labour costs, but also creates a more dedicated customer service. Another example of how McDonalds has

McDonald’s has been a staple in the restaurant business for as long as most of us can remember. It has achieve around the globe, but not without overcoming a fair amount of challenges in its pursuit of the title “King of Fast Food”.

McDonalds has always been able to face the challenges that arise when trying to expand to foreign cultures. They have successfully expanded to over a hundred countries, including countries in East Asia. In the book “Golden Arches East” by James L. Watson, he studies different cities and how McDonalds has played a role in their cultures. Three places that he mentioned in his writing were Beijing, Seoul and Japan. They all share similarities in the way the culture was impacted positively and negatively, in society and politically. They have their differences in the way things were dealt with and how the public viewed the American company coming to their countries. In this paper, I will be talking about how McDonalds is involved in the

The first aspect of McDonaldization as highlighted in the article is the “assembly line” structure, as used by fast food restaurants; it provides an efficient way for food to be prepared, served, eaten and disposed of as fast as possible. It utilizes multiple employs at different stations to make food

This continuous study is a descriptive one, though it encompasses characteristics of the exploratory research. The study will be descriptive to the extent that it creates data structures that describe the existing characteristics of the marketing situation at McDonalds. It will collect data about customer attitudes, purchasing behavior, customer satisfaction, competition and other marketing issues that will allow the decision maker to understand consumer behavior and identify trends that might suggest changes needed in the marketing strategies.

BK, on the other hand, uses the continuous chain broiler, with a capacity of 8 burgers per chain, where no human intervention is necessary because the patties enter the broiler on one end and come out on other end after 80 seconds. Furthermore, sandwich dressing is standardized at McD’s with lever based dispensers and portion controlled condiments. At BK, sandwich dressing is handled by employees using plastic squeeze bottles without pre-measured quantities. The lack of portion-controlled condiments at BK can result in different taste and quality of products in addition to wastage. Exhibit 5 and 6 reveal the operating results for McD’s and BK, respectively. McD’s is ahead of the game in the sandwich dressing department, Exhibit 6 shows that BK spends 1.1% of their sales in condiments wastage. BK also uses microwave ovens to maintain the “Made to Order” warm and fresh burgers. The use of microwave ovens result in a 2.1% increase in utility cost compared to McD’s. On the other hand, the cost of food at McD’s is 1.9% higher compared to BK because McD’s keeps finished goods inventory in a bin for 10 minutes before they are discarded. In addition, the paper used to wrap the burger contributes to higher food cost of 0.9% at McD’s.

McDonalds obtained an additional customer base and this had a positive impact on sales. Also McDonalds have sponsored past Olympics and this increased the demand of a product especially the Big Mac, they also gained free publicity and this also increases the customer base. This avoids customers to switch to competitors and this means that they will obtain a healthy and stable profit for the future. In the past year if a customer bought a meal from McDonalds the customer would receive a cup as part of their purchase. This increased the amount of customers they get and it also made McDonalds stand out from its competitors. A unique selling point of products differentiates McDonalds from its competitors because they will be more customers visiting the restaurant and this will result to increase of sales.

McDonald's is the world’s leading food service retailer with more than 30,000 local restaurants in 121 countries serving 45 million customers each day.

McDonald's has been very successful with its global expansion. As of the end of year 2000, there were more restaurants outside the US than in the country of their origin. With comfortable and inviting restaurant atmosphere allows them to enhance their customer conveniences. They have remodelled over 5000 restaurants around the world creating more contemporary environments and strengthening perceptions for both adults and kids. Another reason why McDonald’s is very popular is that they are staying open longer and in some parts they provide 24 hr service, accepting debit and credit cards and enabling wireless connections in restaurants. They are providing more service with delivery and adding double drive thru lanes in restaurants.

By producing a regular number of identical sandwiches, this batch system helps ensure standard and predictable cycle times, consistent quality, greater predictability (less loss to error) and limits the amount of overlap activity; all of which align with McDonald’s objectives. To make a custom burger, the McDonald’s process ensures a level of freshness (relative to industry standards), but creates a delay for the customer. A “grill” sandwich is not processed until the next batch of that particular meat is cooked, and delivered to the customer as quickly as possible, with no opportunity to wait in a warming box. While this leads to fresher sandwiches, it also presents several logistical setbacks. Lead times for grill sandwiches are longer, which means that customers must wait longer, inconsistent with McDonald’s process objectives. This is particularly problematic with drive through customers, who must pull up to a parking space to wait, and may cause bottlenecks. Customers inside are asked to step aside and wait, which can be unnerving for a customer on a short lunch break. Notably, though, the cycle time during rush periods is increased, so the customer will not have to wait as long as during slow times. The grill sandwiches also present problems for the cashiers/servers who must deviate from their standard operation to accommodate

line with the existent nature of McDonald's premises and business model. Thus, it is recommendable to

McDonald’s is growing from time to time by expanding the number of restaurant. The main source that McDonald’s used as for packing and ingredient is nature. Every-day they are using a huge amount of napkins, tray lines and others. Moreover, another major ingredient that McDonald’s used is oil and gas.

McDonald has been a well-known and valuable brand for over half a century. The company’s mission and vision is striving to be the world’s best quick service restaurant and formalizing their beliefs into “People, Vision, and People Promise”. “Quality, Service, Cleanliness and Value” also became the company’s motto. The company’s first McDonald store was built “in 1940 by the original McDonald brothers, Dick and Mac. Later in 1954, Ray Kroc became the first official franchisee appointed by Dick and Mac McDonald in San Bernardino, California” (Chandiramani, Ravi). Soon after, Mr. Kroc opened his first restaurant in Des Plaines, Illinois, and the McDonald’s corporation was created. The new franchise began to grow rapidly as a result of its