Report of Transcom Beverage Bd

Packaging involves designing and producing the tin or bottle for a product. Packaging contains two levels. The primary packaging is the container for each individual product. For instance, A&W uses bottle with variety of sizes to fill the root beers. Plastic bottle can prevent leakage problem and can keep it once couldn’t finish it at once. The secondary packaging contains the quality of the product. A&W uses different colours and designs to wrap the bottle to differentiate the function of products. For example, white is for “Diet Root Beer with Cream Soda” and golden is for “Root Beer with Cream Soda”. The difference of packaging designs conveys the characteristics of the brand. Besides, this packaging can provide correct and useful information

Packaging has become key to the success of a product as proven by kellogg’s cereal, many alcohol brands, and almost as many toilet paper brands. Thomas Hine’s article What’s in a Package explains the reasoning behind packaging why it is an influential as it is. Without packaging most products would be nothing. Companies have learned how to appeal to human emotions in order to increase the sales of their products. These are things that the average person does not even realize catches them because it is done subconsciously. Without the amount of time that is put into designing packages most products would not be as informative as they are now. Customers would have to spend more time looking at things to figure out if that is really what they want. With the competitive atmosphere packaging has created it makes shopping that much quicker and rakes in more profits for the companies. Thomas Hine has given people an inside look at how important packaging really is and has shed a completely different like on consumerism

For the packaging industry, it is important that retailers identify their key goals. Sustaining a consumer's commitment to a product may involve packaging that is distinctive at the heuristic level (if the consumers can recognize the product they will buy it) but without encouraging consumers to engage in systematic processing (prompting deeper level thinking that would include making comparisons with other products).

In “What’s in a Package?” article. Thomas Hine talks about the roles and effects of package. Hine explains how it is different from culture to another culture. Also, he mentioned the danger of focusing on packaging. There are differences between packaging in the past and packaging now. Employee who sell products to customers don’t impact like what packaging does. packages are around us in our daily lives. Packaging or the way of packaging not just can attract people to buy, it does many other things like protecting product from damage. there are some specialists who do testing for packaging and study what people want or need to make packaging in that way. Packages are different between cultures that they are present

Being a fortune 1000 enterprise and leader in the area of plastic injection molding, Riordan Manufacturing, Inc. has gained international praise on producing new and improved plastic designs with their “state of the art design capabilities.” (Virtual Organization) Riordan Manufacturing’s facilities are located in San Jose, CA; Albany, GA; Pontiac, MI; and Hangzhou, China. Some of their products include: plastic drink containers (GA), tailor-made plastic parts (MI), and plastic fan parts (China). All research and development is done at their corporate office in California. With these resources Riordan Manufacturing can implement most any needs a company may have.

Along with all the innovative packaging that was being promoted the idea of ‘self-service’ was also slowly being introduced into the consumer life style (Young & Young, 2004; pp.39 – 41). Packaging undertook three evolutionary stages i.e. The Retailer, where packaging was nothing more than a protective layer for the product and the transaction; The Manufacturer, where packaging was used to promote

Riordan Manufacturing, Incorporated has become a leader within the industry of plastic molding. An eclectic array of state-of-the art design products (plastic beverage containers, custom plastic parts, and plastic fan parts), and attention to detail pertaining to quality control, are some of the main factors contributing to the company’s success (Riordan, 2008). Each specialized plastic is in a different location: plastic fan parts in Hangzhou, China; custom plastic parts in Pontiac, Michigan; and plastic containers in Albany, Georgia.

The essay reveals the concept about the importance of labeling and packaging in marketing. Packaging and labeling is the methodology of enfolding and savings the items from storage, shipping and for future utilization. Customer while purchasing the product consider the quality of the product, but apart from that also put attention

The aim of this report is to provide a current situation assessment and recommendations about food companies’ sustainable packaging initiatives, in both Canada and abroad - specifically India and China. To begin with, industry wide information was collected by conducting 15-30 minutes phone interviews with different companies. The information was then analyzed, and recommendations were given based on the analysis performed.

The proliferation of packaging products and poor product education has caused confusion among end users. US consumers have traditionally viewed packaging supplies as a cost-saving resource. Consequently, packaging engineers are accorded high status and influence roughly 40% of material purchase decisions. The US market is experiencing strong growth, driven in part by the growth of the coated and uncoated bubbles segment. However, AirCap's market share remains stagnant (Appendix A).

Pepsi –cola was started in the summer of 1898 in New Bern, North Carolina by Pharmacist Caleb Bradnham. PepsiCo Inc. started in 1965 with the merger of Pepsi-Cola and Frito-Lay. Since then, PepsiCo has continued to grow, adding new brands and product lines meeting the demands of the market. Throughout the years, they have strived and worked toward environmental sustainability. The ability to be financial stable gives PepsiCo the ability to give back and donate to those communities they are located in. PepsiCo’s mission to provide performance with purpose means delivering sustainable growth by investing in a healthier future for people and our planet. PepsiCo is continually increasing their triple bottom line.

Coca Cola’s international achievement can be attributed to numerous of things, but in order to think globally one must first think locally. This is the main message that Coca Cola Company place huge emphasis on whenever they are entering a country. (Miller) Coca Cola has formatted its approach strategically using a tactical method, this is done to provide the appropriate marketing activities and beverage to its customers. As part of Coca Cola vision to taste the same around the world, they have chosen to standardize its product and manufacturing process. In Trinidad and Tobago the local name for Coca Cola is “Coke”. From the perspective of consumers the key conceptual categories are not the flavours and colas that marketer hold in high regard, but what we refer to locally as the ‘black’ sweet drink. (Miller) Trinbagonian’s are particularly fond of sugar and sweet products this is linked to the days of the sugar cane field. Coke came into Trinidad in 1939, while under the British Government. (Miller)

The sustainability also works in alliance with the companies mission of refreshing the world, creating moments of happiness, creating value and making a difference. The leadership of the company is focused on the so called ‘Three Ws’: women, water and well being. The company is striving to work together with their partners, government agencies, universities and others. The company is trying to enable empowerment of 5 million women by 2020. Also they are working in the direction of balancing the water they use on beverages by 2020, by returning to communities and nature the amount of water equal to the amount used on producing the beverages. And they have already made a difference returning 68% of the water in 2013. As for well-being they want the customers to be informed and choose their preferred drink, by providing a greater variety of reduced or no calorie beverages. They also try supporting physical activity programs in each of the markets they operate. The sustainability framework of the Coca-Cola Company is what they call ‘Me, We, World’. Me stands for increasing personal well being like, offering low or no calorie drinks, providing transparent nutrition information and supporting physical activity. We stands for building stronger communities like, empowering women, comply with norms and standards and charity contribution. And finally World stands for protecting the environment like, water, climate protection, packaging and sustainable

Who would have known that Coca-Cola debut to the world was all because of a pharmacist? And just a touch of carbonation has truly made it a refreshing and an enjoyable carbonated soft drink. It is within “arms reach of desire” as former CEO Robert Woodruff notes. The Coca-Cola Company ultimately cares about its customers and prides itself into providing good citizenship. One of Coca-Cola’s largest international investors was India, from 1993 up until 2003, Coca-Cola invested more than US$1 billion into the country. In August of 2003, CEO of Coca-Cola India, Sanjiv Gupta came to a standstill where he had to further anticipate his next move for the company. The company faced a crisis where the Center for Science and Environment (CSE) issued a press release affirming that three samples of the 12 cold drink brands sold in and around Delhi containing pesticide residues were of Coca-Cola and PepsiCo brands.

Pepsi Co 's assignment taken as a whole is to amplify the value of its shareholder 's investment through sales intensification, expenditure gearshift and prudent investment of resources (Bongiorno, 1996, p 71). In this pose, Pepsi believes that its moneymaking triumph depends on providing safe and quality drink to its consumers and customers while adhering to the highest standards of truthfulness. Pepsi Co 's product portfolio encompasses sixteen labels that produce enough cash for the company. The most popular of these brands include Pepsi Cola, and Mountain Dew.