Report on Aldi

1520 Words Dec 21st, 2011 7 Pages
TABLE OF CONTENTS

1. Summary……………………………………………………………………………3 2. Introduction ………………………………………………………………………...3 3. Competitive Priorities & Business Level Strategy …………………………………4 4. Performance Objectives …………………………………………………………….7 5. Importance Of Performance Objectives To The Organisation ……………………..8 6. Conclusion …………………………………………………………………………11 7. Reference List………………………………………………………………………12

Summary

In reference to this assignment, I selected the first topic which is; Use the 5 objectives of operations management (quality, speed, dependability, flexibility, & cost) to describe the operations strategies, how they are implemented & how they support the organization’s competitive or effectiveness priorities. Indicate the
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Overall satisfaction: both Aldi & IGA came out ahead of Woolworths & Coles despite the latter stores having significantly more clout. Aldi received 5 stars for overall satisfaction, & IGA was close behind with 4. Coles & Woolworths both received an admirable 3 stars for overall satisfaction. 2. Price: Once again, Aldi triumphs with a 5 star rating for price. IGA, Woolworths & Coles received 3 stars each for price. 3. Service: IGA has emerged as a victor with a 5 star rating for service, but Coles & Aldi were not far off with 4 stars each. Woolworths came behind with 3 stars for service. 4. Product Variety: It’s not a ‘Super’ market with a suitable range of products to choose from, Coles & Woolworths prove they’re super indeed with 5 stars each for product variety. IGA with 4 stars while Aldi received 3. 5. Brand Range: A wide range of brand means more choice for shoppers. Woolworths received a 5 star rating for brand range, while both Coles & IGA received 4 star ratings for their range of brands. Aldi received 3. 6. Store Layout: Store layout is crucial for customers to move. Shoppers won’t need a map to navigate their local Aldi, with a 5 star rating for store lay out. Coles, IGA & Woolworths received 4 stars for their layout. 7. Specials: Specials entice shoppers into store & encourage savings, so Aldi’s 5 star rating for specials is a big win. Coles & IGA received 4 star for their specials & Woolworths followed

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