Report on Banglar Mela

Fast changes in environmental market place such as social development (globalization and development of social networks), economic unsteadiness (crises), technological progress, fast growing competitive world and strict marketing regulatory directly affect work of most of marketing companies or marketing and brand image divisions of the companies. I order to implement a successful campaign or increase sale and consumer awareness companies have to stay in pace with recent marketing environment and take into consideration every possible detail that might help or ruin image of a company or product.

I have chapter 29, this chapter goes about the different types of costs. My small project goes about the different approaches of the costs in the manufacturing of the clothing between the worldwide companies: Zara and Primark. How is this different cost approach between Zara and Primark reflecting in their prices? What are the strategies that they use to corner the market?

It may vary based on quantity of clothing you need to carry as inventory for week pop up parties. Clothing is available in various sizes and so you will be paying between the ranges of 250 to 450 style pieces. Your initial order should start with 300 pieces of clothing. Amount which is said to be your initial investment will vary. Few of leaders who achieve big earning is mainly due to their big initial investment. Once they perform their order through online or pop up party, they have to mail up to their customer. They have to pay for expenses such as shipping, handling and sales tax for items on Lu La

First’s overall strategy is to utilize best practices from extensive experience from operations around the work to offer world class service to each customer. The firm has established five strategic objectives on which efforts will be

The problem African textile manufacturers have, is that they are fighting an uphill battle against costs. As manufactures must pay for the materials, the facilities, the equipment, power and personnel, international dealers pay for the bales of clothing and all the associated shipping costs. For example, 300 bales of second hand clothing are sold for $40k in the African market (Hoskins,2013). A bale consists of 200 to 250 pieces of clothing on average (Rogali). The bales are stripped down and the clothing is

Beginning with the later, a redesigned web page that is trendy and professional will serve both salons and will contain embedded promotional ‘Call to Action’ features, as well as the details of the services and products offered. Essentially, through consolidation and redesign, you create a cutting-edge landing page that ultimately turns visitors into repeat clients. Next, the installation of a salon software program will afford enhanced benefits for both the client and the salon(s). Key features include online client self-scheduling, appointment email confirmation and text alerts, client management, email marketing, mobile access, point of sale checkout, integrated credit card processing, client connect features, inventory management, and customized analysis reports (John Amico, 2016). The completion of these elements serves as the foundation from which to build these social media platforms.

(Notes: The contract between SEW and SEWMEX explicitly states that SEW will pay SEWMEX in U.S. dollars, USD. Also, the above selling prices per unit represent averages within each product line, given an assumed mix of garments within each line.)

The first factor identified by the team is the issues related to advertisement. In part of advertisement, Bata does not have promote much by using advertisement, because Bata was mainly emphasize in providing sale in their customers. In a marketplace, as a retailer to increase their profit and company growth within the marketing channel. Here are some way to advertise products by Bata, such as tag-line, specialized shoe, consumer promotion, and opening new store. About tag-line, which means Bata designated of the individual product as the key components of advertising

We understand fully the needs of our customers and adapt our products and services to meet these. We always strive to put the satisfaction of our customers first.

Noyon Lanka – The only knitted lace manufacturer in South Asia producing multiple forms of lace

The beauty industry is about to help people to feel good about the way they look by providing salon services and products. It is also the key to running a beauty salon business. The salon is not only to be glamorous, but also to get spotlight. It is built on the products and services that help to look the best. The meaning of “beauty” is malleable and ever changing that providing never ending opportunities for the beauty industry to innovate.

To launch a new product to account the market share and get fat profits in this changeable and competitive market today is not a simple work. According to the Chief Marketing Officer in the AMA () , it is told that the new definition of marketing has changed marketing to an educational process. This means that the mainly role for marketing is going to take on the needs of the customers and stir the launch for new products to deliver the values to make the final customer happy. In this article, centering on the customer needs in the marketing, it will analyze and evaluate the role played by marketing during the process of developing a new product, using the STP and Marketing Mix Four Ps theory systems.

Firstly, I would like to thank my marketing teacher Mrs. Megha Rohra who gave me the guidelines of this project.

EXECUTIVE SUMMARY
 INTRODUCTION: THE COMPANY
 NEW PRODUCT IDEA CUSTOMER NEEDS AND WANTS TARGETED
MARKET
SEGMENT
 SWOT
ANALYSIS
 BRANDING
AND
POSITIONING
 PRICING
 PROMOTION
 PLACE
(MARKETING
CHANNEL)
 APPENDIX
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In the past decade, many researchers have paid attention to impact of advertisement on brand awareness and customer behaviors. Building an awareness of brand in the market is a goal of every organization; it offers the prosperous benefits for firms including larger profit margins, higher brand extension opportunities, greater intermediary cooperation (Ranjbarian, Abdollahi and Khorsandnejad, 2011). The strong brand images provided by the companies through advertising add recognition and value to company’s products and make it different and unique from its competitors. As known for decades, advertising has been always an imperative tool as well as one for the main strategies used for introducing and promoting a new product in the market by creating an innovative idea though media to attract the intention of the prospective customers. “Advertising is important tool in creating awareness among customers” (Hamdee, 2013). The fundamental purposes of advertising is to inform the potential customer about an emergent product and to persuade consumer to purchase some specific goods and services (Scutaru, 2010). The high availability of the media channels such as television, radio and internet play significant role to boost advertising in order to creating image brand and awareness among the customers and public. According to hierarchy of effect model created by Lavide and Steiner explain that there are six steps for perceiving a product advertisement.