Report on Case Study: Walmart Japan

Wal-Mart, the multi-billion company and the second largest employer in the world, is the most controversial corporation in the world. Wal-Mart is a global powerhouse and affects many people around the world. Wal-Mart is constantly getting attacked from unions, human rights groups, small towns and small businesses. Wal-Mart is accused of treating their workers poorly and driving small businesses out of business. But however these accusations are false or over exaggerated. Wal-Mart offers families and low income people quality products. Also, they pay their workers competitive wages and treat them with respect. Wal-Mart opens their stores in rural and under developed areas. Wal-Mart improves the lives of the people who live rural area and

Wal-Mart is a brand that is well known around the world, especially in the USA. It has gradually developed into the largest retailer in the world. Wal-Mart’s globalization efforts have been happening rapidly. But have they been successful in all aspects of their international expansion or not? This is the main thought that is going to be discussed in this essay. The questions I will be looking at are based on a case called “Wal-Mart takes on the world” from the book of International Business The Challenge of Global Competition eleventh edition – Ball, McCulloch, Geringer, Minor, and McNett. Questions are the following:

It is considered as a milestone because Walmart has been trying every trick in the book to avoid unionization of its workforce. The working conditions in most of the Walmart stores where poor and sometimes they force their workers to overtime, sometimes they reduce the normal working hours without consent from the employees, they are also accused of gender discrimination. They were able to do all these activities because of the low bargain power of the employees. The right to certify union in response to unfair labour practices are also incorporated after this incident So unionization of their store is a historic event and it

Walmart faced strong entrenched competition in Canada and Europe. In these developed countries, they couldn’t gain critical mass through internal growth, so they had to acquire companies that have been in the market already. They acquired Woolco, a money losing operation, applied many of the American business practices, and within a few years, the Canadian operations were successful. They have 317 stores, and they account for more than 35 percent of the Canadian discount and department store market. In Europe, Walmart entered Germany by acquiring the Wertkauf hypermarket chain in 1998 and entered the UK by acquiring the 229-store ASDA group. They the leader and are now losing ground to Tesco. A major problem for Walmart in the European market is overexpansion. Accompanied with the famous “Always low prices” approach, they met large resistance from the competition and regulators. Large price wars began because Walmart was accused of underselling the competition. They struggled to build a strong competitive base in German losing more than $1 billion. They were unable to create a competitive advantage, so they sold their operations to a competitor, Metro. They also faced problems in Korea, so

1) Should Wal-Mart be expected to protect small businesses in the communities within which it operates?

Wal-Mart had been criticized for its record in employee relations. Wal-Mart had no unions, despite

Over the years, Walmart has been at the center of controversies with regards, its low wages; overtime pay abuses, employee benefits, gender discrimination, negative impact on small business, immense dealings with China, tax avoidance and much more (Crofoot, 2012). Employees have been dissatisfied with these issues but seem as if they can’t voice it

Within less than 30 years, Wal-Mart had transformed from a small rural retailer in Arkansas into the largest retailer in the U.S. In order to continue this rapid growth, the company had started to pursue international expansion grounded in the belief that the firm’s business model of offering quality products at low prices and great customer service would appeal to consumers everywhere around the world (p.8)[1]. China was of particular interest in going international as Wal-Mart’s top management held the opinion that it was the only market in which the firm’s success story in the U.S. could be repeated (p.2/8). However, in 2005 (nine years after its

Being such a large company with many stores and employees Wal-Mart faces many issues. Some of the issues the retail giant faces are; wages, gender discrimination, and health benefits. It seems too many that Wal-Marts has lost its way. When the recession hit Wal-Mart laid off many of its employees and because of that consumers feel the shelves are not being restock and they can’t find what they are looking for. According to Bloomberg Business Week Wal-Mart went from having 343 employees in a store in 2008 to 301 employees in a store in 2013. Even though the employee cut seems logical it is costing the retail giant business. There is no man power to keep the shelves stock and give customers the great customer service that Sam Walton envisioned. (Bloomberbusinessweek)

What are the problems that Wal-Mart has faced, and what has the company done to address them?

Wal-Mart is the world's largest retail and departmental store chain. Having business operations in 27 countries with 69 different brand names, Wal-Mart is able to serve a huge number of customers per day. Wal-Mart is the fastest growing and the most successful retail brand in the world. The factors which make it the strongest brand in its industry include large customer base, sound financial strength, strong brand image, and huge supply chain network. Wal-Mart has certain weaknesses in its operations and business setup like low acceptability of certain products, high employee turnover, and less recognition of newly introduced brands. These weaknesses can be overcome by availing attractive opportunities from the market and investing more in the most profitable areas. Wal-Mart faces the biggest threat from its competitors and ever-changing customer preferences.

The company needs collaboration. Therefore, the company will have to associate with right people or partners to enhance their productivity and growth in business. Wal-Mart started on a small scale and has made a great impact socially and economically not only in the United States but other nations as well; increasing products and services for the numerous consumers especially at lower prices. According to Lavallee & Boyer, Wal-Mart is known to be an initiator and receiver of globalization and has really transformed retail industry in the United States.

Wal-Mart is arguably the most dynamic corporation in the last 50 years in the United States, if not the world. Arising from its beginnings in Bentonville, Arkansas, it has grown to over 4,400 discount stores, super centers and corner markets worldwide. Wal-Mart continues to expand despite public criticism of its labor practices as well as complaints about their treatment of competitors. The many strengths of Wal-Mart, like their low cost production and marketing practices, will aid Wal-Mart as it continues to grow in the retail

Q2. How would you explain wal mart choice of countries during the early stages of international expansion in the 1990 's.

Ans:Wal-Mart,Inc runs a chain of large, discount department stores.it is the world’s largest public corporation by revenue. Walmart is the largest private employer and the largest grocery retailer in the United States. Walmart is one of the best known industries all over the world. Its concentration of a single business strategy is the basis of its success over the decades by this strategy without having to rely upon diversification to sustain its growth and competitive advantage. The leading marketing strategies of Wal-Mart are low prices, service and smile. However by adapting this strategy, it has risked itself by putting all of a company’s egg in one industry basket. While its global strategy worked elsewhere, the results were bad in Germany and Korea that Wal-Mart withdrew from those countries.