Report on Case Study: Walmart Japan

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Question 1: How would you characterize Wal-Mart’s approach to global management?
The trademark of Wal-Mart’s global management approach focuses on 3 main strategies: low price, best value, large selection of goods & high quality service.
Being the world’s largest retailer, Wal-Mart will enter the international market by providing a wide variety of products at a lower price than its domestic competitors. In addition, one of the common strategies of Wal-Mart is to partner or acquire a local supermarket retailer who has already had a good knowledge of the market in order to save time & money. Wal-Mart is also famous for its great use of distributor network. They pay a lot of
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The bit-by-bit approach has proved its rightness in entering a wholly new market in case of Wal-Mart. Thereupon, a faster market entry wouldn’t be more effective but might be a path to another failure of Wal-Mart.
Question 3: In your opinion, what is the single most important thing Wal-Mart can do to ensure success in Japan? Explain.
In our opinion, the single most important thing Wal-Mart can do to ensure success in Japan is to streamlining its supply chain, or to skip the middleman in other word, then it should be able to pass lower costs along to the customer. Therefore, Wal-Mart would have a huge advantage over its local competitors in its ability to price low. Moreover, the Japanese market appears to be ready for value chains. Wal-Mart is confident it can make significant inroads in Japan under its low-price model, but the challenge will lie in its ability to convince Japanese consumers that its everyday low prices don’t translate into poor product quality. Fortunately, Japanese customers are becoming more value conscious, there arises a huge opportunities for discount retailers to capitalize on changing cultural conditions.
Entry strategy of Wal-mart in Japan: slow and steady. It had learned from past mistakes and knew that getting to market faster didn’t necessarily equate to being better. For example, in Germany, where retail regulations and swift price competition are both fierce, Wal-Mart reacted before it inventory

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