Report on Dettol Soap

The problem statement will be analyzed with respect to alternative marketing strategies available to P&G for launching the detergent. Consideration will be given onto whether the Vizir launch should be German-based or a Europe-wide and how this will affect standardization of the product in terms of product formulation, advertising, and promotion. The discussion shall

In order to gain market shares through the low-income segment of the Brazilian market, Unilever should launch a new Detergent Powder brand at an affordable price, which could replace in the long-run Campeiro, its cheapest brand. However this strategy is not without any risks, since it can lead to the cannibalization of Minerva.

In the beginning of lab, we were advised to obtain a nutrient agar petri plate, which is used for the cultivation of microbes supporting growth of non-fastidious organisms. Since it contains many nutrients, a wide variety of bacteria and fungi can grow. Taking the plate,

The Moisturizing Black Soap Shampoo is currently placed in the Decline stage of the product life cycle. This stage is always characterized by a shrinking market, something that is observed with the shampoo ("Product Life Cycle Stages", 2017). The product has experienced a consistent decline in the number of sales going by the number of units sold in each quarter. This is something that has led to a decrease in the amount of revenue collected and a loss of market share from 3.8% in 2015 to 2.8% in 2016 (PRODUCT REPORT FOR ALIKAY NATURALS MOISTURIZING BLACK SOAP SHAMPOO, 2017). All these have occurred in a steady manner that gives indication of the general decline of the shampoo. From the survey conducted on the customers of the shampoo,

0.300 grams of biphenyl/ p-toluidine sample was weighed. Next, 10 mL of dichloromethane was measured in a graduated cylinder. The dichloromethane was transferred to a small beaker then the solid mixture was dissolved in it. A Thin Layer Chromatography (TLC) was conducted with the dissolved mixture in 20% Ethyl Acetate and 80% Hexane solution. The TLC plate was observed to be impure with two spots. To being extraction, a separatory funnel was placed inside of the hood and the stopcock was closed. A flask was placed under the funnel then the mixture was added to the funnel. Next, 10 mL of 3M HCL was measured in a graduated cylinder and

In this experiment, a Friedel-Crafts acylation was carried our by reacting acetic anhydride (the acylating agent) and dichloromethane (solvent) with anisole to substitute an acyl group onto the aromatic ring of anisole. Friedel-Crafts reaction can be classified as an electrophilic aromatic substitution. This involves an electrophile replacing a hydrogen atom located in the aromatic compounding forming a new carbon-carbon double blond. Acylation of a monosubstituted benzene has the opportunity to yield any or all three different disubstituted products. We used the boiling point and results from 1H NMR spectroscopy to determine if the product was a single product or a mixture of isomers. Say something about yields, NMR, and boiling point....

The purpose of the sludge lab is to separate many substances that Mr. Beaver gave us from each other and possibly identify them. To do this, Shelstie and Abshir will use different techniques such as filtration, distillation, paper chromatography, and more. It is important to know characteristic properties. Characteristic properties are a substance that has the same result and the amount of the substance doesn’t affect it. For example, in distillation, they would need to figure out what substances boils at this certain degree. For the sludge lab, they will measure boiling point, density, flammability, and more. They need to measure characteristic properties because only one substance has that characteristic property.

The reaction is rapid (less than 15 seconds stirring time) employing commercially available reactants and the interfacial reaction system that is currently employed in the synthesis of aromatic amides and polycarbonates. Thus, the process can employed in the production of grams to tons of product. Product yields are high, all above 90%, with the exception of the dioctyltin product.

The experimental started out with the synthesis of VIVO(acac)2. The vanadyl sulfate was dissolve in distilled water and mixed with acetylacetone, which gave a dark blue solution. From the reaction, sulfate anion was present in the solution, which could react with water in the solution to make the acid, hydrogen sulfate. Therefore, the acid had to be neutralized with sodium bicarbonate. Upon adding sodium bicarbonate, the reaction bubbled releasing CO2 gas and the solution slightly increased to a lighter blue color.

Make use of brainwave instruments to record the brain wave graphics that have been amplified from the potential changes generated by brain neurons, which have been used as the diagnosis basis for brain abnormal discharge and other issues by doctors and physicians. The goal is to observe the change of early Alzheimer’s disease by observing the physiological signal of brain waves. Before the test, please clean your hair. Hair oil and hair sprays are prohibited. Please enjoy a sound sleep and do not take sedatives, hypnotics, coffee, or tea to improve the accuracy of the examination. Please empty your bladder and relax pre-examination. Scrub cream will be used to clean the skin of the subjects to reduce the recording electrode resistance, and

After deep forensics testing we discovered that the ingredients used in the foot powder of the criminal was ingredients A and B. The ingredients were more crystallized than powdery. My forensics team came to this conclusion after many tests with the same product. Ingredients A and B were the only two ingredients to have the same product every time. The brand of foot powder found at the crime scene was Fungus Amungus Podus Powder. Also known as ingredients A and B. I know it was this powder because it was the same every time we tested it. The suspect who committed the horrendous crime was Mr. Siy. I found the heat and iodine tests the most useful to this experiment because they changed the color of the ingredients. Although the vinegar did help

The main goal of this lab was to keep adding sodium chloride to distilled water to get the conductivity of the water to level 4 on the conductivity level chart. Distilled water without salt, also known as sodium chloride has a 0 conductivity level, but adding salt will increase the conductivity. I tested the conductivity of salt and distilled water to determine how conductive they are without combining. I added 0.2 g of salt each time to determine exactly when the conductivity level changes. The more salt added would lead to being the distilled water to be more conductive. After adding 0.2 g each time eventually I added 1.2 g of salt total and reached conductivity level 4 using the conductivity meter. Later in this lab I took compounds of Na3PO4, AgNO3, Na2CO3 NaOH, Pb(NO3)2, FeCl3, and NaCl, which are all liquids at room temperature. I then

As the consumer attitude gradually changes, people are more in favor of the natural and safe products in cosmetic market. Australia consumers are not exception. They respected green-added cosmetics, namely, they are increasingly in pursuit of natural, pollution-free cosmetics with no chemicals added. Consequently, the products of chemical-free will gain competitive advantages in Australian cosmetic market to meet the consumer’s psychological needs for green, organic skin care products.

Neutrogena uses a slow, more expensive manufacturing process to mold its fragile soap. In choosing this position, Neutrogena said no to the deodorants and skin softeners that many customers desire in their soap. It gave up the large-volume potential of selling through supermarkets and using price promotions. It sacrificed manufacturing efficiencies to achieve the soap’s desired attributes. (trade-offs that protected the company from imitators)

Your key contact at Sudsy Soap has come to you with a new product idea called “UNISOAP” and you have been requested to review the information provided and prepare a summary of your hypotheses regarding the product’s strengths and weaknesses. This summary shall be sent to the Marketing Director by email and to invite him for a face to face discussion afterwards. Please compose an email response on the pages