Report on Importance of Communication in Tourism Industry

3359 WordsApr 13, 201314 Pages
TOURISM AS COMMUNICATION: THE ROLE OF LANGUAGE IN TOURISM Ms. Neena Gupta V. Research Scholar, Dept. of English , Univ. Of Jammu, Jammu-180006 Email: neenaguptavij@gmail.com Phone: 9796491314 Introduction Tourism is one of the most remarkable success stories of modern times. The industry, which only began on a massive scale in the 1960’s, has grown rapidly and steadily for the past 30 years in terms of the income it generates and the number of people who travel abroad. Tourism is the largest service - sector in India. Tourism contributes 6.23% to the national GDP Tourism generates 8.78% of the total employment in India .India is to be a Tourism hotspot from 2009 to 2011. (This data is available on Indian Tourism Website). It…show more content…
Intellectual movements that developed in France in the 1950s and 1960s analysed human culture semiotically. They are concerned with the analysis of language, culture, and society. The structuralist mode of reasoning has been applied in a diverse range of fields, including anthropology, sociology, psychology, literary-criticism and architecture. Post-structuralism emphasizes the ways in which different aspects of a cultural order, from its most banal material details to its most abstract theoretical exponents, determine one another. These philosophies include many, widely varying disciplines into a synthetic view of knowledge and its relationship to experience, the body, society and economy - a synthesis in which these are a part. Social theorists such as anthropologist and ethnographer Claude Lévi-Strauss, Marshall Sahlins, James Boon and Pierre Bourdieu have analysed human culture and society as a system of structures that need to be studied and analysed. The Postmodern philosophy and other related philosophies such as a structural and scientific approach to all human activities like marriage, cultural values, religious beliefs, social conventions, art and traditions of peoples of the world is a movement away from the viewpoint of modernism. More specifically it is a tendency in contemporary culture characterized by the problem of objective truth and inherent suspicion towards global cultural narrative or meta-narrative. It
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