Report on Importance of Communication in Tourism Industry

Sociology came into existence in the nineteenth century, a fairly new principle than other social sciences. Auguste Comte, a French philosopher, used the term sociology to study society in an approach different from other fields, and that it can be studied systematically. Its main focus is to study social structures by analyzing, evaluating, and critiquing the social aspects of society (Dillon 2014:12-13; 17). Classical sociological theories were mainly referring to works of Auguste Comte, Karl Marx, Herbert Spencer, Emile Durkheim, Max Weber, and some other more. The works of these classical sociological theorists gave ideas and inspirations to the modern and post-modern theorists in different parts of the world. One sociological theory is structural functionalism, a macro-level analysis. Emile Durkheim and Robert Merton are both functional theorists, classical and contemporary respectively. Being both functionalists, similarities can be observed in the theories that they have developed such as using the concept of anomie, a condition where there is absence of norms; there are some differences in their use. Additionally, Merton criticized most beliefs that classical structural functionalism had established.

Communication is held for commanding orders to the employees. Its nature may be directive or non-directive. At this level the individual commands his workers to accomplish any particular task. It is held to build the relationship between business organizations and its services.

Tourism is perceived as one of the leading industries in the world. “The World Travel and Tourism Council (2001) indicated that tourism creates more than ten percent of the global economic output and 1 in 10 jobs worldwide.”

According to sociologists, when viewing the world in a sociologically way, there are three different views that humans may share in common at times. The different functions that views present are structural functionalism, the conflict theory, and symbolic interaction. Which each of these beliefs consistent of differences, humans may not always share common beliefs. Structural functionalism is formed using a macro-level theory that sees society as something complete in which units make up the many parts which all work together to form their purposes and functions. Some of the main structures included in structural functionalism include religion,

The cruise industry, and Carnival specifically, has seen its share of difficult situations and resulting bad press in recent years. The analysis of Carnival Cruise Lines communications show some strong points and some points that are opportunities for improvement. The company’s key leaders affect the organization’s communications presenting a unified front and concern for guest satisfaction, as well as investor profits. Organizational operations interact with the environment by way of contributions, data, and production at the communication department. Its mission, vision, and goals seem to indicate the company relies on its large size to provide for passengers and its investors, however serving two masters can sometimes mean conflict.

In sociological theory there are many concepts discussed that are utilized in the analyses of society and culture. Some of the main concepts are Postmodernism, Historical Materialism, Structuralism, Interpretive Sociology and Poststructuralism to name a few. These theories are relevant to the research of understanding certain or specific cultural texts. These concepts provide problems and solutions associated with some of the research approaches fore-mentioned. Analysing the main dimensions will be covered by discussing the appropriate concepts separately and by individually contrasting the classical and modern theories with Quentin

Several studies have investigated the perception of the local community on the tourism impacts and tourism development. The research by Ramkissoon and Nunkoo (2011) in Port Louis showed that favorable attitude toward the tourism industry was found to support for tourism development, with higher insights of positive tourism impacts, this means that the community shows higher support for the industry. Nejati, Mohamed & Omar (2014) found that locals in Perhentian Island have an ominously greater level of outlook towards the positive economic impacts of tourism than residents in Redang Island after comparing the two islands in Malaysia. Aside from the perceived negative environmental impacts of tourism, locals on both islands

Structural functionalism is the sociological perspective that aligns with my view of the world. Emile Durkheim came up with the analogy of structural functionalism being compared to the human body. The human body is an organism made up of organs and systems that are separate but work together to perform as one (Clarebaut, 2015). In the same way, there are different structures that come together to make up a society that in functional. This perspective has been true for my life as well. Things such as politics, religion and family have shaped my life greatly. For example, the way my family functions is based off of what society and religion have taught us. Family has played a huge role in my life. The way that I view the world has been influenced by my upbringing and what I have learned from my parents and siblings. Education and how technology has evolved the world we live in is another great example of this perspective. As technology has improved, the way that our generation interacts has be altered and completely changed. The changes that have been made have also been affected by the

Over the last 60 years, tourism has benefited from continuous growth and diversification, becoming one of the largest as well as the fastest growing world’s economic sectors. Tourism becomes one of the major categories of global trade in services. Nowadays, 7% of global goods and services exports are contributed by international tourism, and for the last four years, it has grown faster than the general global trade.[ Exports from international tourism rise 4% in 2015, (2016, May 6). Retrieved from http://media.unwto.org/press-release/2016-05-03/exports-international-tourism-rise-4-2015]

To begin with, to determine the meaning of postmodernism is possible only through the relationship with modernism. Modernism in modern science is understood as a kind of cultural consciousness, which is implemented in the artistic practice of symbolism, expressionism and acmeism. In the socio-historical context, it means the period of modernism in the development of culture from the late nineteenth to mid-twentieth century, that is, from Impressionism to a new novel and the theatre of the absurd. Modernism as a world based on the principles of urbanism (the cult of the city), technologism (the cult of the industry), primitivism (the cult of the underdeveloped role model), and others. Postmodernism simultaneously grows and is repelled by the picture of the world, established in modernism. Overcoming modernist tendencies, postmodern cult of the city replaces cosmism, values of industrial society - environmentalism, denying mindless nature and asserting the need for harmonious relations between society and nature. Thus, the ideological concept of postmodernism includes the principles of cosmism, environmentalism and post humanism in a culture of active includes sexual minorities, and the ideas of feminism. Art of modernism and postmodernism is the realization of a universal picture of the world, reflecting the human consciousness of the twentieth century, the main feature of which is the new principle of the relation of being and consciousness.

Tourism plays a vital role in economic development in most countries around the world. The industry has not only direct economic impact, but also significant indirect and influential impacts. There is agreement among experts that the travel and tourism sector is the fastest growing of global economy. According to the latest UNWTO World Tourism Barometer, international tourism receipts surpass US$ 1 trillion in 2011, growing about 3.8%up from 2010 (WTO, 2012).

The hospitality industry or the lodging industry is one of the most major service oriented industries in the world, inhabiting a noteworthy stand in the global economy. This self-sustaining industry has been successful in creating more than 258 million jobs across the world and contributing to around 9.1% of the world GDP. The figure would touch 296 million in 2019 according to the expectations of UNWTO. Presently, the industry has gained a worldwide economic segment having a direct and indirect impacts on the world economy. The rapid growth of this industry is being experienced by various countries including India. The hospitality sector of India is growing at a fast rate and referred as one of the most beneficial enterprise in terms of profit and contribution to the economy through foreign exchange. Hotels are a critical part of the industry and play their part in providing services and

Tourism is one of the most exciting and progressive industries in the world. Tourism today is a leisure activity of the masses. People travel to international destinations to break the regular monotony of life. They are mainly attracted by either the scenic beauty of its nature or by fascinating leisure, sports and adventure activities offered by the destination. However, every destination has some internal strengths and weaknesses that either enhance its capacity to attract foreign visitors or diminish it. Similarly the external environment can create various opportunities or exposed to threats as well.

Basically, Structuralism was firstly set up in Europe by Ferdinand de Saussure, a structural linguist. It is a kind of methodology which discusses hat elements of human culture must be understood in terms of their relationship to a larger, overarching system or structure. It works to uncover the structures that underlie all the things that humans do, think, perceive, and feel. In fact, structuralism is aimed to find the inner structure logic behind millions of words. In literary, structuralism the narrative dimension of literary texts because Structuralism Criticism deals mainly with narrative.(Tyson, 219)

The Travel and Tourism industry is still one of the largest single businesses in world commerce and its importance is widely recognized. The tourism industry is now one of the largest sectors earning foreign exchange. In the face of many benefits, many countries have started assigning due weight age to the tourism industry in their national development agenda. Tourism is an industry that operates on a massively broad scale: it embraces activities ranging from the smallest sea-side hotel; to air-lines, multi-national hotel chains and major international tour operators. Originally, non-traditional industries such as tourism emerged as a solution to strike a balance between ecology and industry