# Report on the Book “the Goal” by Eliyahu Goldratt and Jeff Cox

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Report on the book “The Goal” by Eliyahu Goldratt and Jeff Cox I really enjoyed this book. It was easy to read and easy to comprehend. The examples used in the book make the main ideas of the book memorable and easy to understand. I loved how the authors described the thinking process of the main character, Alex, in a day to day every person’s situations. To me the main value of this book is that its main concepts are applicable to every business, not just manufacturing facilities. I work in marketing and I was surprised to gain knowledge that can help me in my job, specifically business-customer relationships. “The Goal” gave me a better understanding of how market operates in general. Below I described the summary of the book. The…show more content…
Jonah explains to him that the first thing he has to do is to identify dependent events (“events in which the output of one event influences the input to another event”) and statistical fluctuations (“common cause variations in output quantity or quality”). Alex doesn’t understand what Jonah is talking about and how these two terms can be the problem if his plant, especially taking into consideration that the calculated efficiency of his plant is high. He doesn’t believe that these are the reason for late orders. The next day after returning home, Alex is taking his son and a class of Boy Scouts out on a hiking expedition. Here comes my favorite part of the book. One of the boys, Herbie, becomes a constraint because he slows down the whole group. While trying to manage the hiking and the boys Alex realizes that different average walking speed of the boys doesn’t compensate for itself. He tries to figure out why the speed differentiations accumulate and the group is continuously spreading out farther and farther, even when Herbie is putting in extra effort not to lag behind the group. Alex tries to apply two of the principles of the theory of constraints into the hiking trip and then he applies it as a comparison model for his manufacturing cycle. Now Alex sees clearly that the professor was right - that in a chain of dependent processes, statistical