Report: the Dark Side of Customer Analytics

A database is the outcome of contribution and accumulation of knowledge. And the utilization of database also requires the collaboration of works and knowledge of analytic skills and business management. From data to valuable information, it is a process of the exchange of ideas, a journey of seeking the meaning in relationships, and a mixture of wisdom, which is fulfilled by a group of business analysis professionals. The strong desire of being a business analytics brings me to the front door of Rady School of

However, in 2016 a bigger company bought Cashe, and since than the software has expanded and added many more new features. For this assignment I interviewed Bill Thomalla, who is the director of technology. Bill brings over 20 years experience in operations and technology to Cashe. Since he worked for Cahse, he led and directed deployment of new technology and tools to improve operations in customer service, finance, HR, operations, and case management functions. As a result, those enhancements enabled business growth, improved customer care, boosted efficiency in operations, improved cash flow, and increased profitability. I asked Bill four questions, which were; where do you store your data? Is it stored in an in-house server or on the cloud?, what are some of the steps you take to implement a new software or when updating a software?, what are some challenges and risks that the company encounters when dealing with data?, and what preventive measures do the company take to avoid data

The theme of this book is how businesses in today’s world use ever-improving technology to collect data, convert it into information and business intelligence, and combine this information and intelligence with the knowledge of the workers to help make the best decisions they possibly can for the benefit of the company and the customers. Throughout the book, there are discussions on the different ways that technology can help a business with this process. When going into detail about the various information systems, this book also brings into

One of the main functions of any business is to be able to use data to leverage a strategic competitive advantage. The use of relational databases is a necessity for contemporary organizations; however, data warehousing has become a strategic priority due to the enormous amounts of data that must be analyzed along with the varying sources from which data comes. Company gathers data by using Web analytics and operational systems, we must design a solution overview that incorporates data warehousing. The executive team needs to be clear about what data warehousing can provide the company.

The organization culture as a leadership concept has been identified as one of the many components that leaders can use to grow a dynamic organization. Leadership in organizations starts the culture formation process by imposing their assumptions and expectations on their followers. Once culture is established and accepted, they become a strong leadership tool to communicate the leader 's beliefs and values to organizational members, and especially new comers. When leaders promote ethical culture, they become successful in maintaining organizational growth, the good services demanded by the society, the ability to address problems before they become disasters and consequently are competitive against rivals. The leader 's success will depend to a large extent, on his knowledge and understanding of the organizational culture. The leader who understands his organizational culture and takes it seriously is capable of predicting the outcome of his decisions in preventing any anticipated consequences. What then is organizational culture? The concept of organizational culture has been defined from many perspectives in the literature. There is no one single definition for organizational culture. The topic of organizational culture has been studied from many perspectives and disciplines, such as anthropology, sociology, organizational behavior, and organizational leadership to name a few. Deal defines organizational culture as values,

When it comes to data management the need to ensure that all laws that pertain to customer privacy are followed. There are many different laws whether they be federal, state or local laws to ensure that the data that is collected is protected. For example, H.R. 2092 the student digital privacy and parental rights act helps protect

Data and information management is a huge growth area. But it's not just data management creating new job opportunities, its gathering, analyzing, storing and securing the data as well.

Data management is vital to any business as this is a key tool to an organisations business improvement, as you can refer back to data, and compare them against benchmarks. Analysing data can provide evidence for possible future structure such as identify trends, as well as indicate where improvements can be made. However there are strict procedures to be followed when collecting and storing data.

Data are “raw facts that describe the characteristics of an event or object” (Baltzan 6). Managers used to have to collect data manually along with analyzing it. This was a very time consuming process which could also be complicated in different aspects. If businesses lack data this can cause them to make unethical business decisions. For example, if they don’t have the correct data needed they may order in too many products or not enough causing a surplus or shortage in products/supplies. Being able to collect and analyze data quickly everyday helps make a business make better decision. Data in this day and age is important for a business to obtain so they can make the best possible decisions for their company to be successful. This can help a business know how much to order, how much was sold, and their customer numbers. A company can also see where they are getting most of their customers from when collecting data from surveys. Data allows us to see if a company is doing good or bad and

when data will be used, Data users are working with the data in their daily jobs.

Business thrive when they have the most accurate, up-to-date, and relevant information at their disposal. This information can be used for a plethora of pertinent markers in small and large businesses, relating to accounting, investments, consumer activity, and much more. Big data is a term used to describe the extremely large amounts of data that floods a business every day. For decades, big data has been a growing field, facing controversy on many levels, but as of late, it has been a major innovator in the challenge of making businesses more sustainable. Big data is often scrutinized for its over-generalization and inability to display meaningful results at times. When applied correctly, data analysis can bring earth-altering information to the table.

Part 2. How Business Analytics can be used to gain advantage in a competitive marketplace

Since organization culture is the combination of many factors there are several factors that could affect it. Among the internal factors to consider are the company’s approaches to their processes, is the company more into results and profits or product quality and employee’s safety. Management style is another important feature that affects corporate culture micromanage companies tend to have less motivated employees. Technology these days influence organizations at all levels as the company’s approach to technology will go hand on hand with bettering processes. New factor affecting corporate culture these days is the different work arrangements that are needed these days with the implementation of flexing time and tele-working had commuting acceptable. The management approach to work environment, communication style will definite affect organization culture.

Today, data is a growing asset that various businesses are having difficulty converting into a powerful strategic tool. Companies need help turning this data into valuable insight, which can diminish risk and enhance returns on investments. Companies are struggling to make sense and obtain value from their big data. Superior and reliable

Data has always been analyzed within companies and used to help benefit the future of businesses. However, the evolution of how the data stored, combined, analyzed and used to predict the pattern and tendencies of consumers has evolved as technology has seen numerous advancements throughout the past century. In the 1900s databases began as “computer hard disks” and in 1965, after many other discoveries including voice recognition, “the US Government plans the world’s first data center to store 742 million tax returns and 175 million sets of fingerprints on magnetic tape.” The evolution of data and how it evolved into forming large databases continues in 1991 when the internet began to pop up and “digital storage became more cost effective than paper. And with the constant increase of the data supplied digitally, Hadoop was created in 2005 and from that point forward there was “14.7 Exabytes of new information are produced this year" and this number is rapidly increasing with a lot of mobile devices the people in our society have today (Marr). The evolution of the internet and then the expansion of the number of mobile devices society has access to today led data to evolve and companies now need large central Database management systems in order to run an efficient and a successful business.