Representation of Athletes in the Media

Gender classification is a predominant topic within today’s sports and is most broadly understood through the portrayals of sports media. Through overt and covert ways, sports media has continued to promote a masculine representation of sports (Millington & Wilson, 2010; Messener, Duncan, & Jensen, 1993). By understanding the way in which sports media portrays sports, one can recognize how masculinity has dominated the world of sports. With the aid of two unique studies of sports media, this paper will critique the way in which media has effected the gendered depiction of sports.

While participation of women in sports has increased, the media representation of women in sports remains problematic. Even the most talented elite female athletes like Michelle Kwan and Monica Seles are portrayed in a sexual fashion, as a way of deemphasizing their athleticism and neutralizing any possible threat they might seem to pose to male viewers. Very few male athletes are portrayed in such an objectified manner; they are portrayed as competitors first and foremost, not as personalities. Also, the media coverage of athletes is disproportionately focused on male athletes. The coverage of female athletes tends to stress individualized female sports where women can be sexualized like tennis and figure skating, versus competitive team sports like basketball and soccer.

THESIS: The media must take significant strides towards reforming the way they portray sports to change the current system of altering the ideals of athletes and diminishing the prestige of modern sports.

This article talked about the daunting unequal media coverage in sports of male sports teams in comparison to females.They researched the true differentiations of coverage between men and women sports. The actual percentage difference of coverage of male vs female sports discovered in their research truly is unfathomable. Men’s sports receive 96.3% of the airtime, women’s sports 1.6% and gender neutral topics were 2.1%. When you think back about twenty years ago and the coverage of media people tend to think that America is generally trending positively forward, however that is not the case for the coverage of women's athletics. It has actually gone down since then. Although on the scarce occasion that they are feature in the news, more often than not they are conveyed in the stereotypical way: as wives, girlfriends, or mothers. When media is highlighting these aspects instead of their talent, hard work or success it takes away from their image as an athlete and it demonstrating that it is acceptable to do so in society. However if male athlete achieved equal success and he was a father, that

Media “combines notions of feminism and traditional stereotypes of feminity to reinforce male dominance” (Carty, 152) by making female athletes to become sexualised. Even if female athletes try and bring out new ideas on power and strength in the society, they have to take a step back and conform to the patriarchal society and their norms. This takes the society back from any progress made and the efforts of women for equality, go in vain.

So from our perspective it is clear that the media has constructed a view that the amateur female athlete must be ‘sexy’ in order to be able to succeed, we don’t read in magazines or see photographs of less attractive female athletes, they have excluded them for what in their mind is good reason, sex sells. However it is creating an unrealistic image of the perfect female athlete, they are not judged by how good they are at hitting, catching, shooting, running or jumping, but by how much they can get paid for taking their clothes off.

In today’s world, men’s sports seem to always be in the spotlight while women’s sports do not draw much attention, as if women who play sports are not taken seriously. This happens on all levels of sports, and I have personally experienced it myself through basketball in high school. While the gym would be full for any of the boys’ games, our games had very little support with almost empty bleachers. When it comes to the professional level, when women’s sports do get covered by the media, most people judge female athletes more on their looks rather than their athletic skill, which is negative and unfair.

Before I conducted this media analysis about women in sports and sport broadcasting, I hypothesized the obvious - that more male sports would be in the media, and that there would be more male sports broadcasters as well. Through my observations I did find that the sports arena and sports broadcasting sphere are male dominated. However, I also found that although there are not many stories about women, there has been a steady progression and magazines like Sports Illustrated are becoming bold enough to highlight women athletes in a magazine that is targeted towards a male audience. Although women still have a long way to go, they are making some headway into the male-dominated sports arena.

In sports there is huge gender inequality in the media with women athletes often only receiving attention for having good looks or the best body, rather than their athletic abilities. Men, however, don’t receive this attention and people only focus on their athletic prowess. This report will review and analyse two examples of how the media portrays different genders in accordance with the following question: “How does the media portray men and women in sport?

Sports marketer Richard Armato said, “If you want to be successful as a woman who is an athlete, sex appeal has to be part of the equation” (Ewing & Grady, as cited in Hull et al., 2015, p.108). Some women athletes took this as an advantage and used their sex appeal to lure attention to certain sports. Brooks saw this as a disadvantage, because females were not recognized for their accomplishments but their appearance (as cited in Hull et, al., 2015, p.109). Media plays the main role in how athletes are portrayed using frames, Entman defines frames as highlighting selected information, to make it more noticeable to the audience (as cited in Hull, et al., 2015 p. 109). When it comes to the media, men and women are portrayed differently, majority of women in fitness magazines were depicted as passive in their photo shoots rather than active (opposite then men) (Hardin & Walsdorf, as cited in Hull et al., 2015, p.

With the rise of feminism, gender inequality has been quite the topic in todays time. With the wanting of equal rights and treatment it has been pointed out as per which all places males have the hegemonic overview and women are the oppressed; one of the areas where its unequal in gender is in sport. This paper will examine and break down the issues regarding sex and gender biases within sports in modern day media and how it can be resolved.

An example of a female athlete being ridiculed for portraying society’s idea of non-femininity is Martina Navratilova. Martina was the first female tennis player who began to play tennis more as a power sport than a sport of technique. Subdued by an oppressive communist system that controlled the Czech Tennis Federation, she was seen to be playing in the style of men instead of playing women's tennis. As she did not fit into society's image of how a woman should look, behave and play tennis, she was ridiculed and branded as the proverbial ‘bad egg’ when compared to her contemporaries. Additionally, she was branded as a lesbian, which caused more hardship for her as she was forced to face a world which was much more homophobic at that time than it is now. Her sexual orientation is not a prime issue; it was something that was used against her and something that was assumed simply because she did not portray the feminine image that is expected of women.

One way in which female sport is ‘negated’ is the way in which females are sometimes referred to by the media as “girls” no matter their age and are also constantly described in terms of their physical appearance and the way in which their emotions and their emotional responses are highlighted more than in male sports. One other way in which the media influence gender participation in sport is by the use of images of athletes which could be seen as a form of propaganda. As the ‘Learn’ handout states, “Dominant masculine images are highly compatible with sport”7. The majority of images in the sports sections of papers are of males, partly because the papers occasionally turn a blind eye to female achievement or simply put it in a small box in the corner of a page but also because they believe seeing more images of male athletes in papers is what the public want. Subsequently, females across the nation have fewer role models to look up to from the female world meaning they will be less motivated to actively participate in a sport because they have very few or even no idols to look up to.

The adverse topic of women in sports stems from society's disregard to viewing women as persons. Women were, and in other parts of the world continue to be viewed as property of men and have no significant role in society. Being allowed into the Olympics was a step in the right direction for women across the world, but it was meager attempt equality. Women were still restricted by what events they were allowed to compete in, how they were trained and coached and even limited as to what they could wear. A woman’s femininity played a large role in the way they were perceived by society; weak. Women were seen as incommensurate to men and it was something that has taken us centuries to reverse. Today, women are given the rights we should have

Similarly women are receiving less attention and media coverage than men. When someone puts on the television and turns on a sports game, it is most likely going to be a men’s sport. Even when females get their coverage, the commentators are usually talking about their body rather than their skill. In an article, “Examination of Gender Equality and Female Participation in Sport” by Joshua A. Senne, he talks about how women are referred by their appearance rather than their skill. During a study about the media, the commentators mostly talked about the women’s hair, make-up, and body figure, rather than their ability. This also occurred after the 1996 summer Olympics, where there was a lack of promotion for female athletes and the marketing of women’s sports. These athletes were also only recognized by their physical appearance instead of their ability. The tone of these broadcasters was proved in a study that men 's events were the standard in the society rather than the women’s. They would list the event as “other” rather than saying it is a women’s sport. In the study that was conducted, it states that the gender marketing showed that the woman sports were marked as “other” on an average of 27.5 times, but it 's never happened in the men’s sporting events (Senne). There is still coverage of women 's sports, but it rarely covered. The title IX project made a pie chart about the comparison of men’s and women’s sports media coverage on the show SportsCenter on