Reputation Is A Valuable Intangible Asset Of Organization

In promotion it is said a corporations reputation is fragile and valuable. These companies risked losing their reputation to supporters of

Organizations bear economic, legal, and ethical obligations to provide useful information about the risks and benefits of their products, policies, and services. Failure to fulfill those obligations can be costly. Financial analyst estimate that 70% of a typical private firm’s assets are intangibles, like goodwill, that can be lost when communication fail. Public institutions’ reputations often depend on their ability to communicate (Fischhoff).

As defined by the Cambridge dictionary, reputation is “the opinion that people in general have about someone or something or how much respect and admiration someone or something receives based on past behavior and character.”

Peoples reputation is the most value thing they possess and there's many different ways people maintain it. In the Crucible reputation was extremely important in a town where social standing is tied to someone's ability to follow religious rules. Your good name or reputation is mainly the only thing they had for people to judge them on. In Good Night and Good Luck Ed Murrow strongly believed in having a good reputation and kept solidly planting his ideas of “truth with diligence” through the whole thing. Both of these show great examples of how people try to maintain their reputation.

|Companies reputation may help to achieve a competitive advantage in |Changing interests in online products and services |

Many organizations have experienced some form of public relations problem or crisis. The severity of these public relations problems can vary from very minor to very serious. A public relations problem can arise from a number of areas including leaked information about the practices of a company that could be damaging to their business or sales. In addition a public relation crisis could be dealing with a human resource problem or exposure of poor treatment of employees

Moreover, the article expresses how major companies such as Accenture, Adobe Systems Inc., Deloitte, IBM Corp., Microsoft Corp., have removed the traditional performance evaluation to grow to be the successful business they are today. One main reason is that performance is an ongoing process (Workforce News, 2016). In today’s job market, it is very important that employees can decide if they are productive to their company as well as noticing the areas where they can improve. This is where continuous feedback can allow them and change their mindset as it relates to their function and purpose within a company.

As stated by Peter F. Drucker, “Management is about human beings. Its task is to make people capable of joint performance, to make their strengths effective and their weaknesses irrelevant.” Performance management is essential to achieving an organization 's mission statement and business goals, and also in attracting, retaining, and motivating qualified employees. There are many benefits and reasons why an organization should execute a performance management system. Performance appraisals establish the basis for qualifying, recognizing, and rewarding employee contributions. In this paper, I will discuss what performance management is, the problems with the current performance management system at my organization, how other organizations have succeeded in their performance management system and how I would advise management at my current organization to improve our performance management system.

Google’s greatest vulnerability in the ordeal with China was damage done to its reputation because we should, as stated in the Bible, “Earn a reputation for living well in God’s eyes and the eyes of the people.”(Proverbs 3:4) When running a company it is highly important to preserve good standing because

In a world where loss of reputation can mean the difference between achieving positive revenue, maintaining market position or suffering substantial losses, it has become increasingly important to not only remain at the top of your field in manufacturing and innovation but to also demonstrate sound ethical practices. In order to be seen as a valued organisation and most importantly a

Nevertheless, the decisions should not be unethical that the reputation of the corporation is risking (Wheelmen, T. & Hunger, J. (2010)

The theory explains that the value of public relations in organization and society lies in socially responsible managerial decisions and quality organization to public relations. Organisations must behave in ways that solve the problems and satisfy the goals of the stakeholders as well as the management in order to be effective. Good relationship with organisation’s strategic publics is helpful in developing and achieving goals desired by both the organization and its publics, reducing costs of negative publicity, and increasing revenue by providing products and services needed by stakeholders. Practitioners identify publics who are affected by or affect organizational decisions and communicate symmetrically with them to build high quality long term relations.

Public relations seeks the interests of the organization, through the mass media to improve the organization 's reputation, and the principle of mutual benefit(Johansson, B, & Larsson, L 2015). In today, public relations plays an increasingly large proportion of the companies, especially in the crisis situation of the company, the public relations to maintain the company 's image to make a significant contribution (Ha, JH, & Ferguson, MA 2015). The crisis is due to some unexpected events cause damage to corporate image, It requires companies to make key decisions and for emergency response (Ki, E, & Brown, KA 2013). In recent years, Social media has begun to play an important role in the crisis communication and management.

The public relations tactics in relation to the corporate context will now be examined. Customer relations can be associated with the monitoring of attitudes of key publics and stakeholders especially in regards to any negative incidents that have the potential to effect the organisation’s reputation and consumer trust (Wilcox, 2013, p.312). For Malaysian Airlines, this is evident given the potential for consumer boycotts with the missing aircraft’s (Crossman Communications, 2015, p2). Having over 12, 000 employees, employee relations are important for the organisation. Employee relations consist of monitoring employees’ attitudes and beliefs towards the organisation (Wilcox, 2013, p316) as there is potential for negative word of mouth by employees essentially damaging the company’s reputation. This is evident as according to Malaysian Airlines, they offer a “dynamic exciting environment that nurtures a diverse talented team that work to make great things happen” (2017). Finally, media relations are vital in a corporate context as “negative coverage can cause a corporation’s reputation to plummet” (Wilcox, 2013, p. 310). Having said that, it is important as public relations professionals to establish positive relationships with those who operate in the media industry. Kimberly Blessing argues the two fields (public relations and journalism) have an important working interrelationship with “60% of PR

As the name of the discipline implies, public relations is how an organization builds beneficial relationships with its key stakeholders. With effective communication as the practices’ primary tool, modern day organizations have taken advantage of proficient practitioners to boost exposure of their company and its message across to international audiences.