Reputation and Surviving a Small Business Essay

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Small businesses are now using online sites and social media for promoting their businesses. This makes it easier to reach more consumers and is cheaper, but at the same time exposes them immediately if someone has something bad to say. Some small businesses have failed from reputations, and some have saved their business from a bad reputation. There are many things that contribute to this such as social media, a recall on a product, or a bad online review. In today's society with access to small businesses online and a wealth of information, it is easy for a bad reputation to flood the web. There are many sites on the web that can hurt and help you. One of these sites is called Yelp. This is a popular online review for…show more content…
Researchers have shown that if you have certain measures in place before you have a negative review on how to handle it, or have handled the bad media right away and correctly, you can save your small business from a potentially damaging reputation. (Larcker, 2012) You have to respond with thought before lashing out, or the outcome could be worse. This paper examines how you can manage your online reputation, and small businesses that have dealt with reputations right away and have survived. I argue that with the right mechanisms in place you can prove your reputation and overcome this. I will show this can happen with examples of small businesses that have survived through a damaged reputation, and ones that have failed because they did not handle it the right way. I will also show that if handled in the wrong manner, your small business will make a sacrifice. I conclude that any small business will have to know how to handle any situation that will come up, specifically with social media, and how to deal with it the right way in order to survive.
Social Media Social media is an important way for small businesses to communicate with their customers. It is a tool that can be used to help make their business grow. Small businesses must associate themselves with different types of social media and how it can help them. With technology today, every business is expected to

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