Res/351 Conduct Business Research: Part 3

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Preparing to Conduct Business Research: Part 3
RES/351

Feasibility of Non Bulk Items at Costco – Part 1
Costco is the greatest wholesale mega store in today’s market opening its first store in 1983 in Seattle, Washington. Its mission statement is "Costco 's mission is to continually provide our members with quality goods and services at the lowest possible prices. In order to achieve our mission we will conduct our business with the following Code of Ethics in mind: Obey the law, Take care of our members, Take care of our employees, and Respect our vendors. If we do these four things throughout our organization, then we will realize our ultimate goal, which is to reward our shareholders."

Today Costco has 622 stores worldwide
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("Is Costco Really The 'Anti-Walmart '?", 2013).

The purpose of researching this or any problem is simple, if you have a problem a good solution will generate more income. Companies can often take a problem, for example Costco’s problem of not providing non-bulk items and turn them into money making avenues. With good research from the customers Costco was able to make a good decision that will further grow there company.

Preparing to Conduct Business Research: Part 2 Descriptive research will be helpful to Costco in deciding to provide items to customers in individual sales. Surveys that are filled out by Costco customers can answer many of the questions as far as which items are in the most demand to be sold individually. Development of a new test instrument can be created to address these new concerns that face Costco on changing its currents sales floor to increase revenues. Through various interviews and questionnaires Costco researchers could produce a long and short list of items preferred by customers for individual sale. Then the company could start planning the implementation of all or just the short list of items as a trial to see if the venture will produce enough revenue to cover the costs of set up.

Data Collection Instruments Decriptive research will allow the company to take the research and understand the methodologies and procedures the company would have to take to sell items individually. Considering

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