Res 351 Final Exam Essay

707 Words Aug 23rd, 2013 3 Pages
RES/351– Business Research – Final Exam
1. The process of stating the basic dilemma and then developing other questions by progressively breaking down the original question into more specific ones is called the _____.
B. management-research question hierarchy
2. Minute Maid sees research as the fundamental first step in any business decision, and it created proprietary methods for conducting research. At what level of the hierarchy of business decision makers does Minute Maid operate?
A. Top tier
3. Northwest Airlines applied mathematical models to determine which customers in its database were currently responsible for most of its profitability and which customers were not currently profitable but had similar characteristics to the
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A. Dependent variable
14. Qualitative research seeks to _____ theory while quantitative research _____ it.
B. build; tests
15. Which of the following is true of quantitative research?
B. Results are generalizable
16. The use of a control group in experimentation _____.
B. serves as a comparison to assess the manipulation
17. What is the first step in conducting an experiment?
D. Select relevant variables
18. Data originating from studies that are conducted by others and created for a purpose different from the purpose of the study for which the data are being reviewed are called _____ data
B. secondary
19. The goal of a formal study is to _____.
C. test hypotheses
20. A _____ scale is a scale that scores an object or property without making a direct comparison to another object or property.
B. rating
21. What type of data is produced by simple category scales?
A. Nominal
22. _____ is the extent to which a measurement tool actually measures what we wish to measure.
B. Validity
23. The list of elements in a population from which the sample is drawn is known as the _____.
A. sampling frame
24. The process of ensuring the accuracy of data and their conversion from raw form into classified forms appropriate for analysis is called _____.
C. data preparation
25. _____ involves assigning numbers or other symbols to answers so that the responses can be grouped into a

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